Presentation on theme: "Mobile Computing and Commerce And Pervasive Computing"— Presentation transcript:
1 Mobile Computing and Commerce And Pervasive Computing Chapter 9Mobile Computing and CommerceAnd Pervasive Computing
2 Learning ObjectivesDescribe the mobile computing environment that supports m-commerce (i.e., devices, software, services).Describe the four major types of wireless telecommunications networks.Define mobile commerce and understand its relationship to e-commerce.Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.Discuss m-commerce applications in finance, shopping, advertising, and provision of content.
3 Learning ObjectivesDiscuss the application of m-commerce within organizations.Understand B2B and supply chain management applications of m-commerce.Describe consumer and personal applications of m-commerce.Understand the technologies and potential application of location-based m-commerce.Describe the major inhibitors and barriers of m-commerce.Discuss the key characteristics and current uses of pervasive computing.
4 Mobile Computing Content,Infrastructure and Services Mobile computing refers to a computing paradigm designed for workers who travel outside the boundaries of their organizations or anyone on the move.
5 Mobile Computing Content,Infrastructure and Services Exhibit 9.1
6 Mobile Computing Content,Infrastructure and Services Wireless Application Protocol (WAP)The Wireless Application Protocol is a suite of network protocols designed to enable different kinds of wireless devices to access WAP-readable files on an Internet -connected Web server.
7 Mobile Computing Content,Infrastructure and Services 9.3
8 Mobile Computing Content,Infrastructure and Services Synchronization,the exchange of updated information with other computing devices, is a requirement of any mobile computing device that stores data.
9 Mobile Computing Content,Infrastructure and Services MicropaymentsMicropayments,which are electronic payments for small -purchase amounts, generally less than $10,have not become widespread in EC,at least in part because of the relatively high cost of conducting such transactions.Location-Based Servicesglobal positioning system (GPS)A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth.
10 Wireless Telecommunications Networks personal area network (PAN)A PAN is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space,typically a single room.BluetoothA set of telecommunications standards that enables wireless devices to communicate with each other over short distances.
11 Wireless Telecommunications Networks wireless local area network and Wi-Fi (wireless fidelity)Wi-Fi: The common name used to describe the IEEE standard used on most WLANs.
12 Wireless Telecommunications Networks 802.11bThe most popular Wi-Fi standard; it is inexpensive and offers sufficient speed for most devices; however, interference can be a problem.802.11aThis Wi-Fi standard is faster than b but has a smaller range.802.11gThis fast but expensive Wi-Fi standard is mostly used in businesses.
13 Wireless Telecommunications Networks EXHIBIT How Wi-Fi Works
15 Mobile Commerce: Attributes, Benefits, and Drivers Mobile commerce (m-commerce,m-business) , includes any business activity conducted over a wireless telecommunications network.
16 Mobile Commerce: Attributes, Benefits, and Drivers Attributes of m-commerceGenerally speaking,many of the EC applications described in this book also apply to m-commerce.Auction sites are starting to use m-commerce, and wireless collaborative commerce in B2B EC is emerging.The major attributes described next offer the opportunity for development of new applications that are possible only in the mobile environment.UbiquityConvenienceInteractivityPersonalizationLocalization
17 Mobile Commerce: Attributes, Benefits, and Drivers exhibit 9.7
18 Mobile Commerce: Attributes, Benefits, and Drivers DRIVERS OF M-COMMERCEWidespread availability of more powerful mobile devicesThe handset cultureThe service economyVendors’ pushThe mobile workforceIncreased mobilityImproved price and performanceImprovement of bandwidth
20 Mobile Financial Applications Wireless electronic payment systemsWireless walletsWireless bill payments
21 Mobile Shopping, Advertising, and Content Provision WIRELESS SHOPPINGMOBILE AND TARGETED ADVERTISINGMobile portalA customer access and interaction channel, optimized for mobility, that aggregates and provides content to and services for mobile users.
22 Mobile Enterprise and Supply Chain SUPPORT OF MOBILE EMPLOYEESMobile OfficeSales Force Mobilization and AutomationWorker Support in RetailingSupport in OperationsTracking EmployeesJob DispatchMaintenance and Repair at Remote SitesWearable Devices
23 Mobile Enterprise and Supply Chain SUPPORTING OTHER TYPES OF WORKCUSTOMER AND PARTNER SUPPORTNON-INTERNET ENTERPRISE APPLICATIONSB2B M-COMMERCE AND SUPPLY CHAIN MANAGEMENT
24 Mobile Consumer And Personal Service Applications MOBILE ENTERTAINMENTWIRELESS TELEMEDICINE
25 Location-Based Mobile Commerce Location-based m-commerceDelivery of m-commerce transactions to individuals in a specific location, at a specific time.
26 Location-Based Mobile Commerce THE TECHNOLOGY FORL-COMMERCEGlobal Positioning SystemGEOGRAPHICAL INFORMATION SYSTEM AND GPSGeographical information system (GIS)A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) information.GPS/GIS Applications
27 Location-Based Mobile Commerce Five key factors for services provided :LocationNavigationTrackingMappingTiming
28 Location-Based Mobile Commerce LOCATION-BASED ADVERTISINGEmergency response cell phone callsTelematics and Telemetry applicationstelematics,the integration of computers and wireless communications to improve information flow using the principles of telemetry.OTHER APPLICATIONS OF LOCATION-BASED SYSTEMS
29 Location-Based Mobile Commerce BARRIERS TO LOCATION-BASED M-COMMERCEAccuracy of devicesThe cost-benefit justificationLimited network bandwidthInvasion of privacy
30 Security and Other Implementation Issues in M-Commerce M-COMMERCE SECURITY ISSUESMalicious Code、transaction security、Wireless communication、 Physical security of mobile devices、Ease of use and poor security、security measures
31 Security and Other Implementation Issues in M-Commerce TECHNOLOGICAL BARRIERS TO M-COMMERCETechnical Limitations of Mobile ComputingInsufficient bandwidthSecurity standardsPower consumptionTransmission interferencesGPS accuracyWAP limitationsPotential health hazardsHuman–computer interfaceComplexity
32 Security and Other Implementation Issues in M-Commerce Ethical,legal,and health issues in m-commerceBarriers for enterprise mobile computingProject failures in m-commerce
33 Pervasive ComputingPervasive computing is invisible, everywhere computing;it is computing capabilities being embedded into the objects around us.Radio frequency identification(RFID)A number of pervasive computing initiatives are underway that hold substantial promise for the future of EC and m-commerce and that have the substantial financial backing that will be needed for commercial success.
34 Pervasive ComputingRFID technology uses radio waves to identify items. An RFID system consists of (1) an RFID tag that includes an antenna and a chip with information about the item and (2)an RFID reader that contains a radio transmitter and receiver.
36 Pervasive ComputingRFID technology is already being used for a variety of purposes:Track moving vehicles; Track people; Track individual items; Protect secure areas; Record transactions.
37 Pervasive Computing SMART APPLICATIONS: HOMES, CARS, AND MORE Pervasive computing , with its tiny devices and tags, including RFID tags,is the key to many applications.Smart HomesSmart carsSensor Networks