1. THE APPLE MACINTOSH “A dent in the universe” Presented by: Jess Leal

2. INTRODUCTION THE MACINTOSH D.O.B. JANUARY 24,1984

3. HISTORY OF THE “PC”  Apple II – 1977  Retail Price - $1,298 - $2,638  IBM PC – 1981  Retail Price - $1,565 - $3000  COLOR GRAPHICS  QWERTY KEYBOARDS  INTERNAL EXPANSION  OPEN ARCHITCURE  THIRD PARTY DEVELOPERS

4. PREDECESSORS OF MACINTOSH XEROX Alto – 1973 Retail Price: $40,000 XEROX Star – 1981 Retail Price: Basic System - $75,000 Each Workstation - $16,595 Apple III - 1980 Retail Price: $4,340 - $7,800

5. INITIATION STEVE JOBS PROJECT “LISA”  Wanted to develop his own computer to “make a dent in the universe  Started Project Lisa for his vision in 1978  Lisa named after his daughter  Kicked out of Lisa project in 1980 – John Couch  Not originally part of Macintosh project - 1981  Wanted to rename Macintosh the “Bicycle”  Publicly bet John Couch $5,000 that the Mac would ship before the Lisa.  Believed hardware and software should be tightly linked  Saw himself as an enlightened rebel pitted against evil empires like a Jedi warrior or Buddhist samurai

6. JEF RASKIN PROJECT “ANNIE”  1967 Thesis stated computers should have graphical interface, not text-based  Wrote Apple II manual for $50  Became Apple publications manager  Wanted to develop inexpensive, all-in-one “computer for the masses” that kids can also use, simple appliance  Started Project “Annie” for his vision in 1979  Changed name to favorite apple the McIntosh  Audio Equipment – McIntosh Laboratories  Convinced others to check out Xerox PARC  Replaced by Steve Jobs in February 1981

7. RESOURCES  Jef Raskin convinced Mike Markkula to allow him to lead a small development project for inexpensive computer  Wanted it to retail for under $1000  The success of Apple II gained the interest of many investors for Apple Inc.  Xerox venture capitalists wanted to invest in Apple  Steve jobs made Xerox the offer: $1,000,000   A look at Xerox PARC’s new technology 100,000 shares at $10   $17.6 million 1 year later  Xerox developer Larry Teslser excited to show unappreciated work  Adele Goldberg fought to keep secrets – 1 st meeting was basic  Jobs brought Atkinson and Bruce Horn - former Xerox PARC  Raskin willing to make performance compromises to keep cost down  Jobs just wanted a great machine – start with abilities desired

8. XEROX STAR WORKSTATION 1981 The first commercial system to incorporate various technologies that have since become standard in personal computers. Features Included:  window-based graphical user interface (GUI)  bitmapped display  icons  folders  mouse (two-button)  Ethernet networking  file servers  print servers  e-mail

9. APPLE LISA – 1983 “LOCAL INTEGRATED SYSTEMS ARCHITECTURE”  First Apple computer with GUI  Superior capabilities and better graphics compared to the Macintosh  Reason for failure credited to high price tag  MacWorks ran Macintosh applications  Last version known as the Macintosh XL

10. “GOOEY” XEROX Alto - 1973XEROX Star - 1981

11. Apple Lisa - 1983 Apple Macintosh - 1984

12. MACINTOSH FEATURES  8 MHz Motorola 68000 processor  128 KB DRAM  9’ black-and-white CRT display running at 512 x 342 (72 dpi)  400 KB total storage via a single-sided 3.5- inch floppy disk drive  Single-button multi-directional mouse  Portable

13. MACINTOSH-WBS Macintosh Hardware Devices Mouse Keyboard Monitor Printer CPU RAM ROM Serial Ports Software OS GUI Mouse Control Window Architecture Bitmapping Desktop Publishing Word Processing Data Management Financial Tools Programs Applications Utilities Games

14. MACINTOSH TEAM “THE JOURNEY IS THE REWARD” The original Mac team in 1984: George Crow, Joanna Hoffman, Burrell Smith, Andy Hertzfeld, Bill Atkinson, and Jerry Manock.  Jeff Raskin – Project Manager  Steve Jobs – Project Manager  Bill Atkinson- Engineer(MacPaint)  Burrell Smith - Engineer  Andy Hertzfeld – Software Design(OS)  Brian Howard - Engineer  Marc LeBrun - Engineer  Joanna Hoffman – Marketing (psyc,arch)  Bud Tribble – Software Development  Jerry Manock – Designer (Housing)

15. TEAM CULTURE Raskin  Playful  Creative  Nerf wars  Desk forts  “Daycare Center for geeks” Jobs  Texaco towers  Total control  Charismatic  Stereo system  Think about what you want – not cost

16. MACINTOSH