Presentation on theme: "Trends in Mobile Shopping and Banking between the East and West"— Presentation transcript:
1 Trends in Mobile Shopping and Banking between the East and West Eric PalmerSA – 4490Amoroso
2 Research Topic:Research on the use of mobile phones for shopping and bankingCompare how Americans and Japanese use mobile phones to personal experience and data obtained from trip to Japan and empirical research articlesDetermine how far behind the U.S. is in mobile banking and shoppingDetermine the reasons behind successful mobile banking and shopping
3 Research Model Model Global Mobile Telephone Development Development of Mobile Internet in JapanEmergence of Internet ShoppingAcceptance of AdvertisingMature Consumer Innovation ResistancePurchase Intention
4 ConclusionsUnited State and Japan have a higher use of mobile technology due to the higher wagesGlobal Mobile Phone development found that Mobile phones have a positive correlation to income, revenue from mobile phones, mobile network coverage and digitalization of mobile phonesUnited States are less acceptive to advertising then JapaneseBoth United States and Japan need find better ways to market to mature consumers
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