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Eric Palmer SA – 4490 Amoroso. Research Topic: Research on the use of mobile phones for shopping and banking Compare how Americans and Japanese use mobile.

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Presentation on theme: "Eric Palmer SA – 4490 Amoroso. Research Topic: Research on the use of mobile phones for shopping and banking Compare how Americans and Japanese use mobile."— Presentation transcript:

1 Eric Palmer SA – 4490 Amoroso

2 Research Topic: Research on the use of mobile phones for shopping and banking Compare how Americans and Japanese use mobile phones to personal experience and data obtained from trip to Japan and empirical research articles Determine how far behind the U.S. is in mobile banking and shopping Determine the reasons behind successful mobile banking and shopping

3 Research Model Model Global Mobile Telephone Development Development of Mobile Internet in Japan Emergence of Internet Shopping Acceptance of Advertising Mature Consumer Innovation Resistance Purchase Intention

4 Conclusions United State and Japan have a higher use of mobile technology due to the higher wages Global Mobile Phone development found that Mobile phones have a positive correlation to income, revenue from mobile phones, mobile network coverage and digitalization of mobile phones United States are less acceptive to advertising then Japanese Both United States and Japan need find better ways to market to mature consumers


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