1. Trends in Mobile Shopping and Banking between the East and West
Eric Palmer
SA – 4490
Amoroso

2. Research Topic:
Research on the use of mobile phones for shopping and banking
Compare how Americans and Japanese use mobile phones to personal experience and data obtained from trip to Japan and empirical research articles
Determine how far behind the U.S. is in mobile banking and shopping
Determine the reasons behind successful mobile banking and shopping

3. Research Model Model Global Mobile Telephone Development
Development of Mobile Internet in Japan
Emergence of Internet Shopping
Acceptance of Advertising
Mature Consumer Innovation Resistance
Purchase Intention

4. Conclusions
United State and Japan have a higher use of mobile technology due to the higher wages
Global Mobile Phone development found that Mobile phones have a positive correlation to income, revenue from mobile phones, mobile network coverage and digitalization of mobile phones
United States are less acceptive to advertising then Japanese
Both United States and Japan need find better ways to market to mature consumers