1. Business Definition Visual Vision Migration Map Protected, multicultural and shared experience global meeting place for girls Innovated by: Rachel Reitemeier Robert Brown Shi Yi Ng Mabel Oza

2. Business Definition Protected, multicultural and shared experience global meeting place for girls o American Girl will be launching a social networking site that is protected and safe for young tween girls. o Allows girls to experience social networking and meet other girls their age in a safe environment and parents can feel comfortable with their daughters using the site. o When purchasing subscription, must bring all forms to be eligible – may seem strict but best way to ensure young girls are safe o Advantage is how secure the site is – attractive to both parents and tweens o More applications available to higher lever of subscription

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4. Migration Map Protected, multicultural and shared experience global meeting place for girls Entertainment Protected, multicultural and shared experience global meeting place for girls EXISTING MARKETS EXISTING CAPABILITIES Communication Education AG Scouts International Conference Video Sharing Video Chatting Virtual World Online games Online Show Magazine Phone application