1. “Cultural tourism as a long-term, integrated strategy for sustainable development in local economies “ 7th, May 2010 www.regione.toscana.it www.viafrancigena.com www.associazioneviafrancigena.com Teresa Caldarola teresa.caldarola@regione.toscana.it Officer in charge of sustainable and competitive tourism policies and regional projects

2. Recent trends – Tuscany profile in 2009 Population 3,638,000 Tourism intensity Demand Annual visitors : 42 million Supply Accomodation Facilities: 11,500 Municipalities: 287

3. Thousand euro per -capita% GDP Net Income GDP Manufacturing Industries Trade Balance Export Foreign expenditure Tourism balance Lombardia23,0 33,325,312,3 31,71,7 0,0 Veneto20,4 30,025,23,9 32,93,2 2,0 Emilia Romagna22,5 31,725,33,5 34,01,0 -0,1 TOSCANA20,2 28,218,01,2 25,53,6 2,5 ITALIA18,4 25,918,3-1,9 22,92,0 0,6 REGIONAL DATA 2008

4. GDP IN TUSCANY Sources : IRPET

5. Legenda dei cartogrammi dell’indice di turisticità TOTAL REGIONAL VISITORS PER 1,000 INHABITANTS.2008