2.  Report out on careers  Anatomy of an Event  ICA High School Culinary Invitational  Sign up for Invitational work groups  Next Week

3. Upon completion of this week, the student will understand: Anatomy of an event  Identify elements of anticipation, arrival, atmosphere, activity appetite and amenities  Understand why people meet

4. › Determine the Expectations › Develop the Concept › Design the Experience › Deliver the Dream Review of Event Planner role

5.  Silver’s Model of Coordinating an Event Experience › Anticipation › Arrival › Atmosphere › Activity › Appetite › Amenities

6. Establishing expectations and building excitement

7.  Factors to consider › Cost/budget › Timeliness › Number of exposures › Brand recognition

8. Marketing the experience  Create interest and desire › Influence the targeted customer › Want it, accept it, or invest in it › Buying into the purpose of the event

9. Communication Considerations  Determine the where, when, why and how  Determine interest for event  Convey and reinforce purpose of event

10. The journey begins the moment the decision is made to attend the event Arrival Element Considerations DecorationsInstructions/MapsSecurity EntertainmentInterpreters/Transl ators Signs Ground Transportation Meet and GreetSupport Staff Guides/UshersParking Facilities/Services Traffic Services HousingRegistrationTravel Arrangements

11.  Across town or around the world  What are the resources  How will attendees utilize them › Trains, busses, planes, automobiles, boats › Rental car information › Directional maps › Passports, visas, customs information › Details

12. Initial contact will either confirm or disappoint guests based on the anticipation you have created › Welcome signs › Personnel at airport › Banners around town › Gift basket in hotel room Confirms that attendee is in the right place and expected!

13.  Same considerations as arrival to leave a pleasing closure to the event  As significant as the welcome › Enough valets? › Enough busses, taxis, etc to handle volume? › Parting gift?

14. Physical Environment Considerations Audio Visual Equipment Heating and CoolingSoundscaping Dance FloorHouse Lighting/Controls Special Events Decorations/PropsLighting TheatricalStaging Equipment RentalLinensTables and Chairs Floor/Ceiling DecorPotable WaterTents and Shelters FlowersSeating SystemsToilet Facilities FurnishingsSite SelectionsWaste Control

15. Considerations  Inherent atmosphere  Creative opportunities or challenges  Form follows function  Find the best fit

16. Activity Element Considerations Auctions DemonstrationsPerformances Bands/DancingDiscussionsPresentations Buying and SellingEating and DrinkingReunions CelebrationsEducation/TrainingSeminars CeremoniesExhibitsSports and Games Charity ProjectsLecturesTournaments CompetitionsNetworkingTours

17.  Total Experience › All the details add up › Must add value › Multiple dimensions › Interactive or engaging › Participant or spectator › Diversion and recreation

18. Food and Beverage Considerations Alcohol and Beverages Concession Equipment Rental Service Ware Bar Set up and Bartenders DinnersServing Equipment BreakfastsDisposable Service Ware Specialty Foods Buffet DisplaysIce and Ice Sculptures Staffing and Labor Coffee and Energy Breaks LunchesWater Stations

19.  Event experience should rely on utilizing all 5 senses  Special needs and diet considerations  Meals matched to the occasion  Serving should be done with style  Flow of the event and variety of food options  Budget must always be a consideration

20. Amenities Considerations Audio or Video TapesFlowersPrizes AwardsFood and Beverage Items Programs CertificatesImprinted/Logo ItemsSouvenirs Clothing ItemsLuggage TagsSpeaker Gifts Commemorative PinsMenus/Place CardsTote Bags Conference BindersPhotographsT-Shirts Custom Label Beverages Pillow GiftsWelcome Baskets

21.  Needs to be appropriate and tied back to event goals and objectives  Walk-aways can be given away or revenue generating  Post event memorabilia  Logo SWAG as a marketing tool Resources utilized: Professional Event Coordination, Julia Rutherford Silvers, John Wiley and Sons, 2012

22.  History of the Invitational › 8 th Year › Ron Sailors High School Culinary Invitational › Building 7 › Building 10 › ICA › 16 teams 32 teams Culinary › Culinary, Knowledge Bowl Management, Individual Competitions, Banner, Teacher/Principal, Market Basket

23. Goals of the Invitational  Support area high school Culinary Arts/ Food and Consumer Studies programs  Prepare for the State Pro-Start competition  Familiarize high school students and parents with the MCC Culinary Arts Program  Introduce Culinary Arts as a career option  Network with Industry professionals

24.  Anticipation  Arrival  Atmosphere  Activity  Appetite  Amenities

25. Establishing expectations and building excitement

26. The journey begins the moment the decision is made to attend the event Arrival Element Considerations DecorationsInstructions/MapsSecurity EntertainmentInterpreters/Transl ators Signs Ground Transportation Meet and GreetSupport Staff Guides/UshersParking Facilities/Services Traffic Services HousingRegistrationTravel Arrangements

27. Physical Environment Considerations Audio Visual Equipment Heating and CoolingSoundscaping Dance FloorHouse Lighting/Controls Special Events Decorations/PropsLighting TheatricalStaging Equipment RentalLinensTables and Chairs Floor/Ceiling DecorPotable WaterTents and Shelters FlowersSeating SystemsToilet Facilities FurnishingsSite SelectionsWaste Control

28. Activity Element Considerations Auctions DemonstrationsPerformances Bands/DancingDiscussionsPresentations Buying and SellingEating and DrinkingReunions CelebrationsEducation/TrainingSeminars CeremoniesExhibitsSports and Games Charity ProjectsLecturesTournaments CompetitionsNetworkingTours

29. Food and Beverage Considerations Alcohol and Beverages Concession Equipment Rental Service Ware Bar Set up and Bartenders DinnersServing Equipment BreakfastsDisposable Service Ware Specialty Foods Buffet DisplaysIce and Ice Sculptures Staffing and Labor Coffee and Energy Breaks LunchesWater Stations

30. Amenities Considerations Audio or Video TapesFlowersPrizes AwardsFood and Beverage Items Programs CertificatesImprinted/Logo ItemsSouvenirs Clothing ItemsLuggage TagsSpeaker Gifts Commemorative PinsMenus/Place CardsTote Bags Conference BindersPhotographsT-Shirts Custom Label Beverages Pillow GiftsWelcome Baskets

31.  Sign up for Invitational event work group  Homework due: Event Description  Next Week: › Guest Speaker: Lindsey Creath, Convention Services Manager, Omaha Convention & Visitors Bureau › Defining the Vision