1. Key to Success for Fundraiser of an NGO Cambodia Fundraising Network2014

2. Contents 1. Introduce Me, 2. Introduce CFA/N “Cambodia Fundraising Association/ Network” 3. Key to Success for Fundraiser of an NGO in Cambodia a) Understanding 7 Strategies in doing fundraising for Cambodia b) Make your program to be a uniqueness Via Program Model Canvas c) Develop / Have a SMART Fundraising Strategy Plan d) Develop / Have the Fundraising & Communication Material e) Make / Match Donors list to your program f) 4 Stages in making approach for Fundraising g) Start Hunting, Connecting, Practicing, Activating, Propose for getting fund in 4. Tips and Other Supports to be an effective fundraiser

3. 1. Introduce me  Name : Yoeung Sarath  Experience: 16 Years (Marketing, Management, Fundraising, Business consultancy). Thailand, Beijing, Singapore, Netherland, Cambodia. Currently:  A Fundraiser for ICS Asia (Full time staff)  A Chairman of CFA/N (2014-2015)  A Board member of Teuk Samreth Organization  2 Other requested for a board member (Consider)

4. 2. Introduce CFA/N “Cambodia Fundraising Association / Network” Objective : 1) Support on Funding Solution in Cambodia for a sustainable development within Cambodia. 2) Create an opportunities for NGOs, CSOs, CBOs, SE, SB, Researcher, Academic Institution, to access for network, strategic partnership collaboration, funding. 3) Link NGOs, CSOs, CBOs, SE, SB, Researcher, AI, to GFA/N “Global Fundraising Association/ Network”

5. The Current CFA/N: O 30+ Members organization (INGO, LNGO) O 60+ requesting to be member (Considering) O Get Strong Support from Resource Alliance (an expertise fundraising agency in UK) O 6 Professional Fundraisers from different entities moving CFA/N forward (one of them from Funding donor agency of crowd funding call “StartSomeGood”)

6. 3. Key to success for a fundraiser of an NGO in Cambodia How can you be that person ? What do you need to know ? Who can help you to become that person ? Where could you find that support?

7. What is Fundraising ?  Is Raising Fund What is Fund? Is : O Grants O Loan O Investment O Equity 3. a) Understand 7 Strategies of Doing Fundraising

8. How many way we could raise Fund? There are 7 ways: 1. Applying for a Fund : ( Foundation, AID, Bi-lateraial, Multilateral……) 2. Do matching Fund : ( Bank, Club Rotary or Lion, Foundation…….) 3. Do Crowd Funding : (Online via Global giving, 1% Club, StartSomeGood……) 4. Plan giving or Benchmark fundraising : (Donation Box, Sponsorship program, Yearly Donation, Individual) 5. Corporate Fundraising Events : (Charity Concert, Sport Events, Marathon, Cycling, Football, Challenge Event, Ice Bucket challenge…) 6. CSR Fundraising : (Share % or $ from the sale target with company ( Hotel, Water, Product, Service, Ticket, …..) 7. Create a Social Business or Enterprise : (working together with Communities, Selling product or service of NGO, Solving the social issue in a social business model)

9. 3. b) Make your program to be a uniqueness Via Program Model Canvas Program Model Canvas of NGO Key partnerKey activities Program / Value proposition Program ObjectiveTarget Beneficiary Key resourceChannels/ Key approach Cost structure Funding stream

10. 3. c) Develop / Have a SMART Fundraising Strategy Plan 1) Summary of project, clear goal and objective of project 2) Describe why you need to do fundraising ? 3) Budget in brief : Input $$, Key Activities, Outcome 4) Fundraising goal: Year 1, and year 2, 3,4 year plans 5) Choose Strategy to do fundraising 6) Approaching plan for fundraising : Stage 1, 2, 3, 4 7) Develop fundraising and communication material 8) Cost analysis for fundraising 9) Activate the plan into practice (Start approaching, hunting, Connecting, propose to get fund in)

11. 3.d) Develop / Have the Fundraising & Communication Material 1. Short Video or Presentation : (The Cause & Issue, The Affect, The Solution, The Sustainability). 2. Website : 2 Contents ( For Donors or investors, and for Beneficiary) 3. Factsheet : (telling your NGO, The issue, Solution, program implementation strategy, outcome, photos, contact) 4. Concept Note, proposal, or Business plan: (Short but telling all information donors need) 5. Social Media : ( Facebook, Linked In)

12. 3. e) Make / Match Donors list to your program Donors list within Cambodia: O Resource mobilization from CCC O Name list of Embassies & Development partner in Cambodia O List of Giant Companies in Cambodia Donors list globally or international : O Make research using internet base / Funder base O Make research using online database / System

13. 3.f) 4 Stages in making approach for Fundraising O Stage one : Make donor identification or evaluation (Short list donors) O Stage two : Raising awareness (Emailing, Calling, Meeting) O Stage three : Exploring an opportunity O Stage four : Making an agreement ( Submit application for funding)

15. 3.g) Start approach, Hunting, Connecting, Practicing, Activating, Propose for getting fund in O Make sure you have the right donors list O Make sure you assign the right person to do the task O Make sure you have all material need O Make sure you implement follow by the planned O Delegate the task, follow up, motivate your team to do it O Monitor and evaluate the result every 3 months

16. 4. Tips and Other Supports to be an effective fundraiser 1. Tips and format to write a very good concept note, Proposal, Business plan 2. Tips and format in writing an email to build relationship and start connection (Start from 0 – to have good relationships) 3. Tips for sample format letter writing to request for an appointment 4. Sample format of : o Format Model program Canvas o Sample format fundraising strategy plan for an NGO o Sample format for fundraising & communication material o Format to make / match donors list o Format & Lesson in 4 stages making approach from 0 - get fund in o Guidance on how to do hunting, connecting, practicing, activating to feel confident on fundraising o Format and indicator to monitor and evaluate fundraising result

17. Conclusion So if you : 1. Understanding 7 Strategies in doing fundraising 2. Able to translate your program to be a uniqueness 3. Have a SMART Fundraising Strategy Plan 4. Have the Fundraising & Communication Material 5. Have a Donors list which match to your program 6. Feel confident in making approach for Fundraising by using 4 Stages to do it 7. Use all tips to do all the work 8. Start Hunting, Connecting, Practicing, Activating, applying You will be able to get fund support to your program or NGO in a short or certain period.

18. Contact me for any support need: O Name : Yoeung Sarath O Email : sarath.yoeung@icsasia.orgsarath.yoeung@icsasia.org yoeung_sarath@yahoo.com O Skype: yoeung.sarath O TeL : 012 339 235 / 010 339 235 O Facebook : Sarath Yoeung O Linked In : Sarath Yoeung