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KAB is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for enhancing their.

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Presentation on theme: "KAB is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for enhancing their."— Presentation transcript:

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2 KAB is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for enhancing their local community environment. Our programs enable volunteers to acquire the skills, tools and resources to work together to create more environmentally friendly, beautiful communities. Cigarette Litter Prevention Program

3 Program Goal: “effectively and noticeably reduce cigarette litter in communities around our country” Phases of the Cigarette Litter Prevention Program:  2002 conduct cigarette litter research through publications review and identification of best practices  2003 conduct field-testing in three U.S. cities  2004 expand field-testing research in nine U.S. cities  2005 launch Cigarette Litter Prevention Campaign Program Development with Corporate Partner: This program’s development was possible due to the 50 year relationship of Keep America Beautiful Inc and Philip Morris USA and their multi-year grant support demonstrating our shared goals on this issue. Philip Morris USA Cigarette Litter Prevention Program

4 Keep America Beautiful’s definition of cigarette litter: “ … all cigarettes including partially smoked cigarettes, cigarette butts, lighting materials such as matches and lighters as well as the packaging itself” which has been dropped to the ground and not in the proper receptacle. Did you know … 18% of all litter dropped to the ground is washed into streams, rivers, lakes and the ocean by storm water runoff. You may know … reports from the Keep America Beautiful Network of Affiliates and other stakeholders identify cigarette litter as the most littered item in our country. Cigarette Litter Prevention Program

5 A volunteer at the Keep America Beautiful Great American Cleanup in Puerto Rico Cigarette Litter Prevention Program

6 The 2003 Test Campaign was a multi-dimensional approach to cigarette litter problem:  Public Service Messages in Local Media  Placement of Ash Receptacles at “Transition Point  Distribution of Pocket Ashtrays  Cigarette Litter Scans to measure impact  Observations of Adult Smokers in test neighborhoods Our Participating Affiliates: Keep Bakersfield Beautiful – Bakersfield, California Keep Cincinnati Beautiful – Cincinnati, Ohio Keep DeKalb Beautiful – DeKalb County, Georgia Keep Stamford Beautiful – Stamford, Connecticut

7 In the 2004 Research Program, Keep America Beautiful expanded the test of a multi-dimensional approach to the the cigarette litter problem: Public Service Messages in Local Print Media Placement of Ash Receptacles at “Transition Points” Distribution of Pocket Ashtrays Cigarette Litter Scans to measure impact Cigarette Litter Prevention Program

8 Communities under 50,000 population:  MANDEVILLE, LOUISIANA  BRISTOL, TENNESSEE  BARTOW, FLORIDA Communities 50,000 to 150,000 population:  SAVANNAH, GEORGIA  HILO, HAWAII  LEWISVILLE, TEXAS Communities 150,000 population and over  GLENDALE, CALIFORNIA  LINCOLN, NEBRASKA  SARASOTA, FLORIDA Cigarette Litter Prevention Program

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12 Interactive Responsive Informative The Guide offers tips and downloadable resources to support program implementation.

13 Cigarette Litter Prevention Program

14 Other Keep America Beautiful Programs:  Waste In Place  The School Recycling Guide  Clean Sweep USA  Graffiti Hurts Visit our website: for morewww.kab.org information about Keep America Beautiful. Cigarette Litter Prevention Program

15 Carrie Gallagher Program Director Keep America Beautiful, Inc Washington Blvd. Stamford, Connecticut Phone: Ext. 814 Fax: Web:www.kab.orgwww.kab.org Cigarette Litter Prevention Program


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