Presentation on theme: "Technology in Franchising Jane Kimberlin. Who are Domino’s Pizza? World’s leading Pizza Delivery Company Over 8,000 stores worldwide 450+ stores in UK."— Presentation transcript:
Who are Domino’s Pizza? World’s leading Pizza Delivery Company Over 8,000 stores worldwide 450+ stores in UK and Ireland and growing fast Almost 100% franchised stores in UK & Ireland Innovative and at the forefront of technology
Leveraging the Internet Order a pizza online 14.3% of delivered sales 42.1% year on year growth Technology is widely available Update once only Designed for the customer – fast and easy to use
Negatives of the Internet Your competitors can see what you are doing If it goes wrong, it goes wrong spectacularly You are dependant on others Customer’s PC Customer’s link to the internet (Banks for online payment)
Positives of the Internet You can see what your competitors are doing One common brand message Updates are fast and rollout is a given Home PC and fast connections are here Messages spread faster than a virus De facto standard for communication
Leveraging the internet: Key points to consider Who do you want to attract? Why will they want to visit your site? Why will they want to visit again and again? Is your site legal and up-to-date? How do you measure benefits? What support is there for your customer?
How else can the internet help you? SMS Business networking Conferencing Research Second Life CCTV
Adapting for international use Using leading edge, major brand suppliers ‘This will never happen.’ IT WILL! Language library for easy translation Multi currency Tax Glocalisation: Think Global, Act Local
“The use of realtime technology in stores, has resulted in dramatic improvements in customer service standards.” Stephen Hemsley CEO, Domino’s Pizza Group Interim Results July 2007
Using technology to increase sales Out the Door screen in store
Using technology to increase sales Out the Door screen in store resulted in…
Using technology to report sales Real Time Statistics Key stats for today & last 30 minutes Weekly Key indicators Payroll data Download to excel Consistent and visible
Summary Technology, used appropriately, significantly adds to profit Technology is everywhere and part of life You are only limited by your imagination, and your budget!