BENEFITS TO MERCHANTS HIGHER REVENUE, HIGHER CUSTOMER RETENTION CAPTIVE AUDIENCE : Everyone who lives and works in town will be targeted to receive a card TOWNSHIP MARKETING: The Township will market the program with its residents (e.g. TV Channel; billboards; email blasts; social media) BANNERS ON OUR WEB PORTAL: Linked banner AND listing will be displayed on www.propertytaxcard.comwww.propertytaxcard.com RESOURCES: Access to the email address of customers using the card at your place of business MOBILE APP: Option. List of merchants and their offers. Upgrading is possible Other benefits: QR code on window clings
HOW DOES A MERCHANT PROCESS A TAX CREDIT? TWO WAYS OF PROCESSING CREDITS *ON LINE – FREE IF MANUAL ENTRY $50 IF CARD READER IS NEEDED *TERMINAL- $160 DIAL-UP ONE TIME CHARGE (incl. shipping and handling) OTHER: COST TO MERCHANT: $10 A MONTH. NO PER SWIPE FEE – NO ACH FEE-NO OTHER FEES!!
HOMEOWNERS CHECK WHO PARTICIPATES IN THE PROGRAM AND WHAT PERCENTAGE OF THE SALE AMOUNT IS GIVEN BACK AS PROPERTY TAX CREDIT
SHOP MARLBORO STATS First shopping year closed on 4/30/13 (8 months) Purchases utilizing the card:$360K Tax savings for the community: $20K Number of households registered:2,600 (20% of pop.) Number of registered merchants: 45 Projected sales 2013/2014 shopping year: over $1MM Projected tax savings $60-70K
SHOP MARLBORO MARKETING FACEBOOK PAGE – www.facebook.com/ShopMarlboro www.facebook.com/ShopMarlboro EMAIL BLASTS PAPER ADVERTISING BILLBOARDS CABLE TV