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Remove tough stains with ease Novozymes Household Care 2010-27192-01.

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Presentation on theme: "Remove tough stains with ease Novozymes Household Care 2010-27192-01."— Presentation transcript:

1 Remove tough stains with ease Novozymes Household Care 2010-27192-01

2 AGENDA SLIDE Use: Help the audience to a better understanding of the presentation progression by visualizing the agenda when changing topic. NOVOZYMES COLORS Find: The Novozymes CVI compliant colors under Custom Colors. AGENDA SLIDE Use: Help the audience to a better understanding of the presentation progression by visualizing the agenda when changing topic. NOVOZYMES COLORS Find: The Novozymes CVI compliant colors under Custom Colors. guide NOVOZYMES PRESENTATION25/2/2015 CONTENT  Stains are messy  Stain removal through bioinnovation  Proof of concept  End consumer benefits  Summary

3 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide STAINS ARE MESSY NOVOZYMES PRESENTATION35/2/2015

4 CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. guide. NOVOZYMES PRESENTATION45/2/2015 Stains end consumers want removed Baby food Curry stains Motor oil Red wine Soils on cuffs and collars Spaghetti / pasta sauce Grass Sweat/ perspiration Greasy food stains Ink/marker/pen Dirt/ mud Chocolate Make-up / cosmetics Fruit juices Coffee “Which stains do you find most difficult to get off the clothes?” (Up to 5 answers) - % respondents “Which stains do you experience most frequently?” (Up to 5 answers) - % respondents Source:Novozymes consumer survey – 1,064 consumers in Germany, Spain, and US Butter Europe/US

5 CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. guide Number of product launches with stain removal claims is on the rise NOVOZYMES PRESENTATION55/2/2015 Europe Number of product launches

6 CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. guide Number of product launches with stain removal claims is on the rise NOVOZYMES PRESENTATION65/2/2015 North America Number of product launches

7 CHART HOLDERS TRIPLE Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS TRIPLE Edit: Click on the icons in Content Holder to insert charts. guide. Top problem stains for Chinese consumers NOVOZYMES PRESENTATION702/05/2015 Soils on cuff and collar cleaning Vegetable juice stain Blood stains Soot Cooking oil Apple juice stain Dust and mud Lipstick/ makeup China Source: November 2009 by Force Research survey: 1,000 consumers across six large cities in China “Which stains do you experience most frequently?” (Up to 5 answers) - % respondents “Which stains do you find most difficult to get off the clothes?” (Up to 5 answers) - % respondents

8 CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. guide Number of product launches with stain removal claims is on the rise NOVOZYMES PRESENTATION85/2/2015 Asia Pacific Number of product launches

9 CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. CHART HOLDERS B Edit: Click on the icons in Content Holder to insert charts. guide Number of product launches with stain removal claims is on the rise NOVOZYMES PRESENTATION95/2/2015 Middle East & Africa Number of product launches

10 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide STAIN REMOVAL THROUGH BIOINNOVATION NOVOZYMES PRESENTATION105/2/2015

11 Stain removal through bioinnovation  Detergent enzymes are designed to penetrate fabric layers to remove a variety of stains  Enzymes degrade stains into smaller, more water-soluble parts that can be removed more easily during washing  Our solutions take stain removal one step further than bleaching agents because rather than just covering up stains; they actually degrade them  If stains remain on clothes, the residues of these stains may act as a kind of glue and attract soil particles in the wash water, resulting in fabric graying and dirty clothes NOVOZYMES PRESENTATION5/2/201511

12 Benefits of enzymatic stain removal NOVOZYMES PRESENTATION5/2/201512  Enhance the washing performance of detergents by effectively breaking down specific stain components  Remove common stubborn stains such as meat, pasta, milk, chocolate, grass, lipstick, blood, sweat, and sebum  Offer outstanding stain removal in combination with surfactants; the enzymes degrade the soil, while the surfactants remove the degraded soil by bringing it into suspension

13 Enzymes improve detergency, remove stains and provide soil anti-redeposition benefits Meat sauce Pasta stain Hamburger grease Chocolate stain Fruit stain Proteases for protein- based stains such as from blood, grass, meat… Amylases for starch-based stains from pasta, rice, potatoes, sauces… Lipases for fat and grease stains from oils, sebum… Mannanases for mannan stains from chocolate, thickners, shampoo… Pectin-degrading enzymes for fruit and pectin stains from tomatoes, bananas, yogurts, smoothies… NOVOZYMES PRESENTATION135/2/2015

14 Novozymes protein stain removal solutions NOVOZYMES PRESENTATION5/2/201514 Alcalase ® - A gentler and cleaner wash The best protease for a low-pH detergent (6.5–8.5) Gentle on wool Alcalase ® Ultra - A gentler and cleaner wash The best protease for a low-pH detergent (6.5–8.5); gentle on wool Replaces the need for borate/MPG in liquid detergents for a greener detergent Everlase ® - The all-round bleach-tolerant protease Offers good performance on a variety of protein stains Performs well in bleach-containing powders Ideal for multienzyme liquid detergents Polarzyme ® - Wash cold and clean High-efficiency protease that cleans well at low wash temperatures Ideal for hand wash detergent formulations

15 Novozymes protein stain removal solutions NOVOZYMES PRESENTATION5/2/201515 Liquanase ® - The superior protease that leaves no trace The best-performing protease for liquid detergents Tough on stubborn blood stains Offers good wash performance at low wash temperatures Shows better compatibility with other enzyme types than other proteases on the market Liquanase ® Ultra - The superior protease that leaves no trace The best-performing protease for liquid detergents Tough on stubborn blood stains Offers good wash performance at low wash temperatures Shows better compatibility with other enzyme types than other proteases on the market Enables a more environmentally friendly detergent by eliminating the need for borate in liquid detergent

16 Novozymes protein stain removal solutions NOVOZYMES PRESENTATION5/2/201516 Savinase ® - A robust protease for a variety of detergent formulations Offers good performance on a variety of protein stains A robust protease that is easy to formulate with Cleans well at low wash temperatures in high-pH powder detergents Cost-efficient Savinase ® Ultra - A robust protease for a variety of detergent formulations Offers good performance on a variety of protein stains A robust protease that is easy to formulate with Cleans well at low wash temperatures in high-pH powder detergents Cost-efficient Enables a more environmentally friendly detergent by eliminating the need for borate in liquid detergent

17 Novozymes Ultra technology NOVOZYMES PRESENTATION5/2/201517 Benefits  Stabilizes proteases in liquid formulations and prevents cannibalization of the enzyme  Offers significant cost savings in expensive ingredients such as propylene glycol  Enables the use of fewer chemicals to stabilize enzymes in a liquid formulation Novozymes developed the Ultra technology to ensure protease stability in liquid formulations Novozymes' Ultra technology is based on the addition of a stabilizer and is available in different concentrations Many of Novozymes’ proteases for liquid detergents are available with Ultra technology

18 Novozymes starch stain removal solutions NOVOZYMES PRESENTATION5/2/201518 Duramyl ® - Ideal for bleach-containing formulations Removes difficult starch-based stains Enables formulation of bleach-containing detergents due to excellent storage stability with bleach Offers superior wash performance at medium temperatures Stainzyme ® - The high performance stain fighter Effectively degrades a wide range of commercial food products and is most powerful on starch-based stains Easily removes stains at low wash temperatures and in short wash cycles Stainzyme ® Plus - Superior performance under the toughest conditions Delivers state-of-the-art wash performance at low wash temperatures in short wash cycles and at low dosages Prevents soil redeposition on starch stains to ensure that whites remain white Ensures high performance due to high level of in-wash bleach tolerance

19 Novozymes starch stain removal solutions NOVOZYMES PRESENTATION5/2/201519 Termamyl ® - A robust starch stain remover A robust standard amylase that efficiently removes starch-based stains Eliminates starch films that can form on fabric, resulting in fabric graying Washes effectively at high alkalinity and temperature Termamyl ® Ultra* - Efficient starch removal in liquid detergents Maintains performance over a long time, even in the presence of builders and complexing agents Offers efficient starch removal and whiteness performance in liquid detergents * The Ultra technology available with Termamyl is not based on the protease stabilizer technology. It is based on enzyme modifications, which makes Termamyl Ultra more robust in formulations with complexing agents.

20 Novozymes grease stain removal solutions NOVOZYMES PRESENTATION5/2/201520 Lipex ® - Say goodbye to fatty stains Efficient first-wash removal of laundry stains that contain edible fats or oils Effectively cleans under neutral to alkaline conditions and performs well across a broad temperature range Removes the fatty stain on the surface of the fibers and also performs deep cleaning within the fibers of the fabric Lipolase ® - Remove grease stains wash after wash Offers excellent all-round performance on fatty and oily stains Works effectively under alkaline conditions and across a broad temperature range Removes fatty stains such as lipstick, frying fats, butter, salad oil, sauces, and tough stains on collars and cuffs containing residues of human sebum

21 Novozymes complex stain removal solutions NOVOZYMES PRESENTATION5/2/201521 Mannaway ® - Adding new power to your detergent brand Degrades hard-to-remove mannan stains Prevents soil anti-redeposition and fabric graying Offers exceptional cleaning performance and in-depth cleaning XPect ® - The natural choice for fruit stains Removes difficult fruit- and pectin-based stains Performs well at low wash temperatures

22 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide PROOF OF CONCEPT NOVOZYMES PRESENTATION225/2/2015

23 CONTENT HOLDER 1 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. CONTENT HOLDER 1 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. guide Better performance on mannan stains NOVOZYMES PRESENTATION235/2/2015 UnwashedWashed without enzymes Washed with enzymes Frij chocolate ice cream Chocolate ice cream (C-H009) Chocolate pudding (EMPA 165) Locast bean gum (CS-73) Guar gum (CS-43) Mannan stains, also known as gum stains, are hard to wash off and act like dirt attractors. It is difficult to avoid mannan stains as mannan is widely used as a thickener and stabilizer in sauces, salad dressings, ice creams, desserts, and beverages, as well as in various personal care products, including toothpastes, shampoos, conditioners, and lotions. Wash conditions: EU washing machine, 5 g/L, 40°C

24 CONTENT HOLDER 2 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. CONTENT HOLDER 2 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. guide. Clean protein stains out NOVOZYMES PRESENTATION245/2/2015. UnwashedWashed without enzymes Washed with enzymes Mixed meat (cat food) Aged blood Blood, milk, and ink The effect of washing stubborn blood stains with enzymes is very clear Blood stains used: blood in mixed meat (cat food from Equest), aged blood (C-01 from CFT), and blood/milk/ink (CS-05 from CFT) Wash conditions: EU washing machine, 5 g/L, 40°C

25 CONTENT HOLDER 2 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. CONTENT HOLDER 2 Edit: Click on the icons in Content Holder to insert, tables, charts, smart art, pictures, clipart and movies. Or add simple text. guide. Starchy stains are history NOVOZYMES PRESENTATION255/2/2015. Rice on cotton (CFT CS-28) Rice on polyester (CFT PS-28 Tapioca on cotton (CFT CS-28) Tapioca on polyester (CFT PS-28 Potato on cotton (CFT CS-28) Potato on polyester (CFT PS-28 Washed without enzymes Washed with enzymes Wash conditions: commercial powder with bleaching agent, dosage: 4 g/l, commercial washing machine, temperature: 40°C, short program

26 XPect ® offers superior performance over a wide variety of fruit- and pectin-based stains NOVOZYMES PRESENTATION265/2/2015 Hartley’s Blueberry Jam Without XPect With XPect Baby food (with banana) Without XPect With XPect Heinz tomato puree chili Without XPect With XPect Heinz chili sauce Without XPect With XPect Wash conditions: Full scale wash, EU front loader 13 L; 35 ml EU liquid detergent (1) /wash, 0.4 wt% XPect; 14°dH, 40°C

27 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide END CONSUMER BENEFITS NOVOZYMES PRESENTATION275/2/2015

28 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide. NOVOZYMES PRESENTATION285/2/2015 STAIN REMOVAL Novozymes offers solutions to help you make the consumer claims you need to get ahead of the market A variety of detergent manufacturers around the world use stain removal claims to promote their detergents Global

29 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide. NOVOZYMES PRESENTATION295/2/2015 STAIN REMOVAL Novozymes offers solutions to help you make the consumer claims you need to get ahead of the market A variety of detergent manufacturers around the world use stain removal claims to promote their detergents North America

30 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide. NOVOZYMES PRESENTATION305/2/2015 STAIN REMOVAL Novozymes offers solutions to help you make the consumer claims you need to get ahead of the market A variety of detergent manufacturers around the world use stain removal claims to promote their detergents Europe

31 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide. NOVOZYMES PRESENTATION315/2/2015 STAIN REMOVAL Novozymes offers solutions to help you make the consumer claims you need to get ahead of the market A variety of detergent manufacturers around the world use stain removal claims to promote their detergents Asia Pacific

32 PICTURE Edit: Insert picture by clicking icon in plane. PICTURE Edit: Insert picture by clicking icon in plane. guide SUMMARY NOVOZYMES PRESENTATION325/2/2015

33 Summary  Food and greasy stains are some of the most problematic stains for consumers  Consumers demand a higher degree of cleaning in regards to everyday stains  Novozymes Household Care offers various stain removal solutions from the enzyme classes: protease, amylase, mannanase, lipase, and pectate lyase  Manufacturers around the world use stain removal as a brand claim to promote their detergent NOVOZYMES PRESENTATION5/2/201533

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