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The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by An Ultra Cycle Race 643 km From Pune to Goa ‘Race Across America’ (RAAM) Qualifier.

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Presentation on theme: "The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by An Ultra Cycle Race 643 km From Pune to Goa ‘Race Across America’ (RAAM) Qualifier."— Presentation transcript:

1 The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by An Ultra Cycle Race 643 km From Pune to Goa ‘Race Across America’ (RAAM) Qualifier

2 Ultra Cyclist First Woman from India to 1200km Paris Brest event Long Distance Ride Organiser Organised 50 rides of 200 km to 1000 km National representative to Audax Club, France Overseen over 300 Rides of 200 km to 1200 km India head of Audax India Randonneurs Growth from 3 cities to 15, from 200 cyclists to 2500 Race Director – Pune Races Bi-annual Lifecycle PBCh Races, Monthly Cymour CRC Races International Race Experience Race Across America – Crew member for Indian, For American team, Race Official EVENT DESIGNED AND CONCEIVED BY Divya Tate – The motivating force behind Inspire India

3 Farhad Patel – Partner at Deccan Cliffhanger Long Distance cyclist Organiser of Brevets in Pune Randonneurs Owner of The Lemon Tree – Design, Media Management and Logistics Logistics in charge - Pratapgad Warriors. TEAM INSPIRE INDIA Mayur Khivsara – Partner at Deccan Cliffhanger Mountaineer – Basic course at Nehru Institute of Mountaineering Outdoor Safety expert. Official with NEF Enduro3 for 7 yrs Owner at Backpack Outdoors - Organising Treks, camping & outdoor Events. Logistics and Co-ordinator for Cycling and cross country running events The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by Contact – Divya Tate Ph.no

4 THE EVENT DETAILS DATE : 29th Nov 2014 START : Pune – The city of cycles FINISH : Miramar Beach, Goa – A popular tourist spot DISTANCE : 643 kms(400 Miles) FORMAT : Solo event and Team Based relay event The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by ROUTE The Race Covers 640 Kms – 500 km on NH4 Cities, Holiday destinations covered - Pune to Goa An International event - The First of it’s kind in India Pune Panchagani Mahabaleshwar Satara Kolhapur Belgaum Dharwad Goa Pune Start – 29 th Nov 2014 Goa Finish – 30 th Nov 2014

5 1 st Edition – 22 nd Feb 2014 Race in Brief  22 Participants  30 crew members + 30 Officials  1 International athlete from UK  Branding on 20 cars supporting the race  Branding at 6 time stations at major cities along route  Excellent National and local Media coverage  Viral International and National Social Media coverage  100 Attendees at Award Ceremony in Goa The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by

6 1 st Edition – 22 nd Feb 2014 The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by On the Road Press Conference Start Dinner ceremony

7 The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by 1 st Edition – 22 nd Feb 2014 – PRESS

8 SPONSOR BENEFITS The Race Covers 640 Km on NH4, from Pune City to Goa, passing through Panchagani, Mahabaleshwar, Satara, Kolhapur and Belgaum on NH4. 6 Branded Kiosks enroute, enjoy a high visibility. Branded kiosks at a similar Cycle Race The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by

9 Over 20 Official and Support vehicles display sponsor branding for the entire distance since they will be travelling slowly alongside participants, drawing a lot of attention on NH4 with High Traffic volume Branding on support vehicles at Race Across AMerica (RAAM) The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by SPONSOR BENEFITS Sponsors Branded vehicle at event Branding on all event Collateral

10 Participant BENEFITS Participants from 18 to 60 years in age, are expected from various cities around India. All participants are educated upscale consumers, using premium products and services. The demographic of the participants and others involved in the event is in the high income bracket, matching the customer profile for a premium product. The Branding on 6 Kiosks and over 20 vehicles along the entire length of race will enjoy high visibility across a wide demographic. DEMOGRAPHICS The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by Medical Aid Tech Support Water, Energy Drinks Energy Bars Dinner Ceremony in Goa Finishers Awards Finishers Certificates Participants Jerseys Prizes, Goodie Bags

11 Inspire India Future Plans The Deccan Cliffhanger 2 nd Edition – 29 th November 2014 – Event Managed by 2 Great Ultra Races – Every alternate year – Will be on the International Ultra Calendar, Expected to draw International attention The Great Indian Peninsula Race – 400o km from Mumbai to Kanyakumari to Bhuhaneshwar – Sept 2015 The Trans-Ind Ultra – 4000 km from Kanyakumari to Khradungla – Sept 2016

12 Press Conference Press Release and Event Pre event Publicity, Posters, SMM, Website Branding Opportunity on Race Vehicles Branding Opportuni ties along the route Finish Backdrop Jerseys and Officials Tee - Shirts Racer No.s, Awards and all race Collateral Event Sponsorshp Deccan Cliffhanger 3 year Relationship with Inspire India Title Sponsor – Sponsor logo in Event Composite Branding at Press Conference, Start and Finish Emphasis in Press Release and in all pre and post event press Coverage Special Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website Prominent Branding on all Race Participants and official Vehicles Opportunit y to do full Branding on Control point Kiosks Sponsor Branding and Prominent Position of Logo on Backdrop Prominent Logo on Front of Jersey and Official Tees Prominent Logo on all Racer No.s, Awards and Printed Material 8,00,000/- 1 only 20,000,00/- 3 Deccan Cliffhanger events. Right of first refusal to The Great Races Presenting Sponsor Branding Opportunit y at Press Conference, Start and Finish Mention in Press Release, Press Coverage Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website Prominent position Branding on Cluster on all race vehicles Opportunit y to display branding at Control points Prominent position on Finish Backdrop Logo on back of Jersey and Official Tees Logo on Racer No.s and Printed material 3,00,000/- 1 only 7,50,000 /- for 3 Deccan Cliffhanger Races Platinum Sponsor Better positioning of Logo Mention in Press Release, Press Coverage Mention in all Pre event Publicity, Posters, SMM, logo and hyperlink on website Better Positioning of Branding on Race Cluster on all Race Vehicles Logo on Event Signage Better Positioning of Branding in Logo Cluster Logo on Sleeves of Jersey and Official Tees Better Positioning of Branding in Logo Cluster in Printed material 1,25,000/- 2 only 3,00,000/-for 3 Deccan Cliffhanger Races Gold Sponsor Logo Cluster in Event signage Logo Cluster Logo Cluster on Logo Cluster Logo on back pockets and cluster on Tees Logo Cluster in all Printed material 75,000/- 3 only Silver Sponsor Logo Cluster Logo Cluster i 25,000/- SPONSOR BENEFITS


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