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BTL Events Market Research Consultancy Mumbai Delhi.

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Presentation on theme: "BTL Events Market Research Consultancy Mumbai Delhi."— Presentation transcript:

1 BTL Events Market Research Consultancy Mumbai Delhi

2 Scope of Services … Also support in any kind of Creative, Logistics, Printing and Fabrication requirement BTL & Events Market Research & Audits  Field Survey  Sales Team Audit  Retail Audit  Mystery Shopping  Customer Satisfaction Survey  Promotion  Road Shows  Corporate Events  Alliances & Co-promotions  Exhibitions  Theme Parties  Entertainment Shows

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4 Hansaplast “Brand awareness Campaign” Objective: Create awareness for the Hansaplast as top of mind brand for sticking plaster (bandage). Task at hand: -Create a bonding with the kids at the age group of 6 to 12 years. Strategy: Creating an association with the schools for the sports day event by setting up a first Aid Centre Also distributed gifts, prizes and trophies to the winners Execution: - A branded kiosk was setup at selected schools. - Promoters used as a tool to engage with the TG -Promoters where given a proper training for the first aid centers Result: A great branding opportunity was created with directly hitting the consumers Mumbai – Thane - Raigad

5 More Activities for Hansaplast Tie-ups with the Navratri Mandals Gifts distributed

6 Zero B “Lead Generation Campaign” Objective: Create awareness and generate leads. Task at hand: -Using School as a medium need to generate leads Strategy: Creating an association with the schools for ZeroB drawing competition Also distributed gifts etc to the class Execution: -Branding was done at the selected Schools -Distribute sheets to all the kids from Std Promoters used as a tool to engage with the TG -Promoters created awareness for the need of drinking clean & Hygienic water -Distributed sheets where collected from schools 2 days later Result: Avg. 250 leads were generated per school Delhi

7 VLCC “VLCC Road Show” Objective: Create awareness and generate leads. Task at hand: -Using Float as an interaction medium need to generate leads Strategy: Conducting Body Composition Analysis (BCA) and guiding the TG for the VLCC services. Also distributed discount vouchers Execution: -Branded float was created -The activity took place in and around Mumbai - Promoters used as a tool to engage with the TG Result: More than 300 BCA was done during the road show Mumbai – Navi Mumbai

8 VLCC “Centre Launch” Objective: Manage a launch event. Task at hand: -Using the launch as a PR activity manage the event -Venue setup with backdrop Navi Mumbai

9 RichFeel “Lavasa Car Rally” Objective: Manage the branding of the during the car rally event of which Rich feel was one of the sponsors. Task at hand: -Parallely setup had to happen in Mumbai and Lavasa near Pune. -At lavasa agency was required to set up a spa Execution: -Branding was done at the prominent positions -Created Graffiti Walls at both the venues -Manage the celebrities coming to the centre Mumbai – Lavasa

10 I Mobile “I Mobile Road Show” Objective: Create awareness and generate Sales. Task at hand: -Connect to TG and push dealers to sell I Mobile Strategy: Conduct the road show near mobile shops and involve TG in various activities Execution: -Branded float was created -Spinning wheel was used to interact with the TG - Put up merchandising at the stores during the course of the activity - Lot of prizes where distributed during the activity Result: More than 500 stores where covered in the target cities Ambernath – Ulhasnagar – Pune- Kolhapur

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12 Bharti AXA Managed 8 Pandals across Mumbai & Navi Mumbai

13 Panasonic Road Show Mumbai, Navi Mumbai, Thane, Pune, Surat, Vadodra, Nasik, Kolhapur & Aurangabad

14 Panasonic Mall Activity Mumbai, Navi Mumbai, Thane, Pune, Surat, Nasik, & Aurangabad

15 School Contact Program for HPCL in Nagpur, Ahmadabad, Surat, Indore and Bangalore. Covering 55 Schools in 5 cities

16 Tuborg ‘s Convergys Corporate Party Thane

17 Kingfisher Managed in 10 Pubs across Mumbai

18 Seminars, Conference & Exhibitions

19 Thanks & Regards Gurmit Singh Mob: Srinath Mob:


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