Presentation on theme: "Mámor Winery Best wines at all times. Advertising campaign An advertising campaign is a carefully timed and extensive application of means of advertisement."— Presentation transcript:
Advertising campaign An advertising campaign is a carefully timed and extensive application of means of advertisement. Advertisements never appear by themselves, it would not be effective, nobody would remember them. Therefore advertising is carried out by means of campaigns, it requires detailed and careful planning so that advertisements can reach their target in effective way.
The process of advertisement planning The objectives Our main objective is to make the largest number of people acquaint with the products of Mámor Winery within Hungary and Abroad. For this reason we decided to promote our tasty wines by means of an advertising campaign.
The appointment of a responsible person The responsible person can be either one of the employees of our company or we may apply to an advertising agency for help. In this case we prepare a briefing which includes the ideas, possibilities and some background information of the customer. Our winery made the latter choice.
Spend to advertising It is an extremely important question how much money we intend to spend on advertising. The price depends on what sort of media we choose to promote our products. It can be in electronic (TV, radio, Internet) or in printed form (newspaper and magazine). Our company chose to promote the products in electronic and printed forms.
The media-mix The optimal media-mix defines in which daily, weekly or monthly papers, on which TV channels, at what time and what sort of advertisements we need. Who visit our winery will receive a promotion designed for his/her particular needs.