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©2014 HCIA & Company 1 Business Presentation This file is part of the HCIA & Company Business Plan Toolkit. Copyright , HCIA & Company. All Rights Reserved. The Behavioral Insight Team ™ Hong Kong ● London ● New York Copyright , HCIA & Company. All rights reserved. Governed under the single user license terms agreed to by end user. May not be distributed without prior written permission.
©2014 HCIA & Company 2 Agenda Executive Summary Product Features and Benefits Industry Overview Competitive Product Comparison Marketing Strategy Finance Plan Management Summary FAQs 2
©2014 HCIA & Company 3 Executive Summary [General Overview] –Point 1 –Point 2 –Point 3 [Short-term Target] –[Target 1] –[Target 2] [Long-term Objective] –[Financial] –[Social]
©2014 HCIA & Company 4 Product Features and Benefits Your product[Features][Benefits]Level of Importance to the Customer
©2014 HCIA & Company 5 Industry Overview Factor 1 Factor 2 Factor 1 Factor 2 Factor 1 Factor 2 Factor 1 Factor 2 Politi cal Econ omic Soci ocult ural Tech nolo gical
©2014 HCIA & Company 6 Competitive Products Comparison Feature[Your Product][Competitor 1][Competitor 2][Competitor 3]Level of Importance to the Customer
©2014 HCIA & Company 7 Competitive Feature Checklist/Comparison [Unique Selling Proposition] [Benefit Feature 1] [Benefit Feature 2] [Benefit Feature 3] [Product name][Main Competitor] Feature 1 Feature 2 Feature 3 Feature 4 Feature N
© Group LLC SWOT Analysis ™ This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2011, HCIA & Company. All Rights Reserved.
©2014 HCIA & Company 9 SWOT Template Instructions Perform a SWOT analysis for each major competitor Make a list of each of the following: –Strengths: internal things about your company and its market position that help your chances of success –Weaknesses: internal things about your company and its market position that weaken your chances of success –Opportunities: external things that help your chances of success –Threats: external things that weaken your chances of success Fill in the SWOT matrix with strategies based on these factors
©2014 HCIA & Company 10 Strengths (Internal) Strength 1 Strength 2 Strength 3
©2014 HCIA & Company 11 Weaknesses (Internal) Weakness 1 Weakness 2 Weakness 3
©2014 HCIA & Company 12 Opportunities (External) Opportunity 1 Opportunity 2 Opportunity 3
©2014 HCIA & Company 13 Threats (External) Threat 1 Threat 2 Threat 3
©2014 HCIA & Company 14 SWOT Analysis StrengthsWeaknesses Opportunities Strategies the company can exploit to take advantage of opportunities Strategies the company must deal with to take advantage of opportunities Threats Strategies the company can use to defend itself from threats Strategies the company must deal with to defend itself from threats External Internal
©2014 HCIA & Company 15 Marketing Marketing Tactics & Promotion
©2014 HCIA & Company 16 Finance Plan Marketing Mix
©2014 HCIA & Company 17 Management Summary Project Manager HRFinanceMarketing Consulting team
©2014 HCIA & Company 18 FAQ [FAQ 1] –[Answer 1] [FAQ 2] –[Answer 2] [FAQ 3] –[Answer 3] [FAQ 4] –[Answer 4] 18
©2014 HCIA & Company 1 This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014, HCIA & Company. All Rights Reserved. SWOT Analysis.
© Group LLC SWOT Analysis The Product Marketing & Product Management Experts Consulting ● Contractors ● Training ● Templates ™ Copyright 2007,
Marketing Plans Project #2: Marketing Plan Analysis.
©2014 HCIA & Company 1 This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014, HCIA & Company. All Rights Reserved. Marketing-Mix.
Indicator 1.03 Employ marketing-information to develop a marketing plan.
Product Presentation For Customers The Product Marketing & Product Management Experts Consulting ● Contractors ● Training ● Templates ™ Copyright 2007,
Press & Analyst Presentation The Product Marketing & Product Management Experts Consulting ● Contractors ● Training ● Templates ™ Copyright 2007, 280 Group.
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WRITING A BUSINESS PLAN Marketing Operations Financials.
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Copyright 2000 Prentice Hall2-1 Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment.
Business plan Name: Date: Author: Version:. business plan This section is usually the first in your business plan but can be finalized when the other.
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Planning and Strategic Management Chapter Four Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the.
BizBuilder Step 3: Business Plan Presentation. Entrepreneurship, 11 th Edition Mariotti and Glackin with NFTE © 2010 Pearson Education, Upper Saddle River,
Section 2.1 Marketing Planning Chapter 2 the marketing plan Section 2.2 Market Segmentation.
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1 Sarthi Angels Venture Foundation – Business Plan Template 1 Name of the Organization.
Chapter 2 Copyright ©2010 Cengage Learning Inc. All rights reserved 1 MKTG 2 CHAPTER Strategic Planning for Competitive Advantage.
Chapter 8 Strategy Formulation and Execution. Every company is concerned with strategy – It determines which organizations succeed and which ones struggle.
1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?) scope of the organization’s operations customers.
Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
+ Marketing Planning. + Agenda Introduction Marketing plan – objectives, audiences, elements Defining your product Competitor analysis.
Competitive Analysis [YOUR COMPANY’S PRODUCT HERE]
THE MARKETING PLAN CH. 2. SWOT ANALYSIS STRENGTHS AND WEAKNESSES = INTERNAL COMPANY – STAFF/FINANCES/PRODUCTION CAPABILITIES/MARKETING MIX (4 P’S)
The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.
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The Marketing Plan. Executive Summary This is at the beginning of the marketing plan and is an overview of the entire marketing plan It briefly addresses.
Marketing MTEXAM Answers. Q1: What is the role of Marketing in a company? (3Points) Understand the customer, the target market Understand the competition.
Entrepreneurship Barton College 9/24/2012. Why do some people become Entrepreneurs? They become Entrepreneurs for different reasons. – Grasshopper Grasshopper.
MARKETING PLAN. Marketing vs. Business Plans Marketing Plans describes the current market position of a business and its marketing strategy Defines growth,
STRATEGIC FOCUS AND COMPETITIVE ADVANTAGES. STRATEGIC PLANNING: EVALUATE THE ENVIRONMENT: SWOT ANALYSIS SWOT Analysis Assessment of Organization’s Internal.
Unit 3 Basic Marketing Concepts. ge&v=ssXV0wXUZYg
TRANSFORMING CAPABILITY SUPPORT MATERIALS LEADING VISION CREATION SWOT Analysis Introduction SWOT is an acronym for Strengths, Weaknesses, Opportunities.
Writing a Winning Business Plan. A business plan is a strategy for creating, launching and managing a new venture. It answers the questions of A business.
© 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Chapter 14 E-Commerce Strategy and Global EC.
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