1. Create Raving Fans Building Relationships to Build the Business v

2. Casting the Vision Leadership Purpose Mission

3. Living a Legacy

4. Corporate Purpose

5. To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.

6. Mission Be America’s Best Quick-Service Restaurant

7. Sustainable Growth Strategy Official Corporate Strategy Distinctive Competence Basis of Competitive Advantage Strategic Action

8. Official Corporate Strategy What We Say – Create Raving Fans “Build Relationships to Build the Business”

9. What is a Raving Fan? –Comes more often –Pays full price –Tells other people about you

11. Basis of Competitive Advantage What it Takes to Win – Deliver a great experience every time!

12. Distinctive Competence What We Have – Focus and Discipline –People – Food

13. Strategic Action What We Do – Execute Operational Excellence – Great Food – Great People – Clean Restaurant

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15. Strategic Action Deliver 2 nd Mile Service Go above and beyond customers’ expectations.

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17. Strategic Action Deliver 2 nd Mile Service – Honor, Dignity, and Respect – Warm Welcome – Anticipate Needs – My Pleasure – Fond Farewell

18. Strategic Actions Create Emotional Connections – – Food – Cows – People – Influence

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20. A Culture that Cares – Internal Selection Environment

21. CULTURE Make it Personal

22. Build Relationships to Build the Business Create Raving Fans – Make it Personal