1. www.designdriveninnovation.comThe Design-Driven Innovation Circle The DDI Collection 1.Register to the DDI Circle 2.Think of a case of Design-Driven Innovation Please, identify a product, a service or a business model that you think has introduced a radical innovation of meaning or language in its product category compared to competitors that were already on the market at the time of release. Please consider products that have been 3.Fill in the following pages of this file 4.Send your contribution by mailing this form to ddicircle@designdriveninnovation.com ddicircle@designdriveninnovation.com 5.Your idea will be quickly checked for consistency and then posted

2. www.designdriveninnovation.comThe Design-Driven Innovation Circle Product Company Design Firm (if any) Year: The DDI innovation The competition To … (the novel meaning) From … (the old meaning)

3. www.designdriveninnovation.comThe Design-Driven Innovation Circle Detailed analysis of meanings The old meaning (competing products) The novel meaning

4. www.designdriveninnovation.comThe Design-Driven Innovation Circle Detailed analysis of language The old language (competing products) The novel language

5. www.designdriveninnovation.comThe Design-Driven Innovation Circle Was the new product a success or a failure?

6. www.designdriveninnovation.comThe Design-Driven Innovation Circle Credits First Name Family Name Organization Your e-mail address Your town Show this information on website? Would you want to be included in the links to the “People and organizations that are promoting and implementing design- driven innovation” that appear on the blogsite? This page allows us to contact you in case we need clarifications. Please specify which information you want to be indicated at the beginning of your post Yes / No