1. Introduction to the Newly Revised Strong Interest Inventory® Tool
For Career Assessment

2. Strong Theory What people do is a reflection of their interests
People of similar interests will be satisfied in those occupations given their values, knowledge, and abilities are also the same
The Strong measures interests, not abilities
Empirical data is based on research, experiment for observation vs. theoretical data that is based on assumptions, predictions.
Results are reported according to gender because research has shown that males and females give different Holland codes to the same careers. For instance, an athletic trainer is categorized as a social career by females but as a realistic career by males.

3. Accountants 21 years old Satisfied in their work 3 years in occupation
Typical work tasks
Note: Average for norm groups – 35 years

4. The Hexagon of General Occupational Themes (GOTs)
Realistic
Investigative
Conventional
Artistic
Enterprising
Social

5. Catherine’s Codes Career Counselor - SEA Career Director - EAS
“Mature” Director - AES
Education Consultant - EAS

6. Strong Profile, page 2

7. Realistic GOT: Realistic Investigative Artistic Conventional
Enterprising
Social

8. Realistic: The Doers
Likes to work with their hands, tools, machinery, computer networks
Rugged, practical, physically strong
Enjoy fixing, building, repairing, working outdoors
Described as practical, persistent, adventurous, sensible, self-reliant
Motivated to use hands-on skills to produce tangible results
Interests:
Motivated to use hands-on skills to produce tangible results
Likes to work with their hands, tools, machinery, computer networks
Rugged, practical, physically strong
Described as practical, persistent, adventurous, sensible, self-reliant
Buys boats, campers, hiking equipment
Workplace
Manufacturing or industrial firms with tangible products
Construction, mining and energy industries
Transportation fields (air, trucking, local transit, etc.)
The outdoors; small, rural communities
Situations permitting casual dress
Sample Job titles:
Forester
Carpenter
Veterinarian
Radiological Technologist

9. Realistic Work Environments
Manufacturing or industrial firms with tangible products
Construction, mining and energy industries
Transportation fields (air, trucking, local transit, etc.)
The outdoors; small, rural communities
Situations calling for minimal interaction with others
Situations permitting casual dress
Organizations structured with clearly drawn lines of authority (armed forces, law enforcement, etc.)

10. Realistic Job Titles Forester Law Enforcement Officer Carpenter
Engineer
Veterinarian
Computer & IS Manager
Radiologic Technologist

11. Realistic Theme What kind of car do they drive?
Chevy Truck, 4-wheel drive SUV, Jeep
What do they spend their money on?
Plants for garden, home repairs, sporting equipment, boats, campers, power tools, GPS, guns
What would be there ideal vacation?
Camping, attend sporting event, fishing, golf school,
outward bound, hiking Appalachian Trail
What motivates them?
Hands-on, tangible results
What do they read?
Sailing/boating magazines, western and adventure novels, garden and home repair booklets, fantasy football league magazines, ESPN magazine, Sports Illustrated

12. GOT: Investigative Investigative Realistic Artistic Conventional
Enterprising
Social

13. Investigative: The Thinkers
Likes to gather information, uncover new facts/theories, and interpret data
Potentially competent in science, math, analysis, writing and problem solving
Described as curious, independent, reserved, rational, non-conforming
Motivated to probe questions of intellectual curiosity
Interests:
Motivated to probe questions of intellectual curiosity
Likes to gather information, uncover new facts/theories, and interpret data
Potentially competent in science, math, analysis, writing and problem solving
Described as curious, independent, reserved, rational, non-conforming
Buys telescopes, computers, electronic equipment, sailboats, etc.
Workplace
Research and design laboratories
Universities and colleges
Medical facilities
Scientific foundations and think tanks
Job titles
Chemist
R&D Manager
Veterinarian
Respiratory Therapist
Science Teacher

14. Investigative – Work Environments
Unstructured organizations that allow freedom in work styles
Research and design laboratories and firms
Universities and colleges
Medical facilities
Computer-related industries
Scientific foundations and think tanks

15. Investigative Job Titles
Chemist
Software Developer
R&D Manager
Veterinarian
University Professor
Respiratory Therapist
Physician
Science Teacher

16. Investigative Theme What kind of car do they drive? Volvo, “Hybrid”
What do they spend their money on?
Computer, books, telescopes, electronic equipment, puzzles
What would be their ideal vacation?
Archeological dig, space camp, science museum, African safari, Smithsonian, scuba diving, visit ruins
What motivates them?
Curiosity, learning, knowledge
What do they read?
Scientific journals, real-life crime novels, mystery novels, Consumer Reports, science fiction novels, biographies

17. GOT: Artistic Artistic Realistic Investigative Conventional
Enterprising
Social

18. Artistic: The Creators
Likes art, music, drama, etc.
Express their interests in leisure as well as vocational activities
Enjoy writing, creating art, appreciating art, acting/performing
Described as impulsive, non-conforming & independent
Motivated to express themselves through
their work
Interests:
Motivated to express themselves through their work
Express their interests in leisure as well as vocational activities
Described as impulsive, non-conforming & independent
Buys art objects, books, instruments
Workplace
Unstructured, flexible organizations that allow self-expression
Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)
Museums, libraries, galleries
Job titles
Librarian
Urban & Regional Planner
Broadcast Journalist
Medical Illustrator
Public Relations Director
Musician

19. Artistic - Work Environments
Unstructured, flexible organizations that allow self-expression
Artistic studios (preferably their own)
Theaters and concert halls
Institutions that teach artistic skills (universities, music & dance schools, art institutes, etc.)
Museums, libraries, galleries
Advertising, public relations, graphic design and interior-design firms

20. Artistic Job Titles Artist Architect Librarian Attorney
Urban & Regional Planner
Broadcast Journalist
Medical Illustrator
Public Relations Director
Musician

21. Artistic Theme What kind of car do they drive?
Volkswagen Bug, PT Cruiser, Cargo Van
What do they spend their money on?
Art supplies, art collection, music CD’s, books,
musical instruments, colorful things, wine tasting, opera
What would be their ideal vacation?
NYC to see Broadway shows, Venice to see art, art/acting/dance workshop, visit museums/galleries
What motivates them?
Self- expression
What do they read?
Pulitzer prize novels, artistic technique books, historical novels about artists or artistic places, book reviews, Rolling Stone magazine

22. Social GOT: Social Realistic Investigative Conventional Artistic
Enterprising

23. Social: The Helpers Likes to work with people, often in groups
Enjoy helping, nurturing, and teaching, especially young people
Solve problems through discussions of feelings and interactions with others
May enjoy working with people through leading, directing and persuading.
Described as humanistic, idealistic, cooperative
Motivated to help and empower
Interests
Motivated to help and empower
Likes to work with people, often in groups
Enjoy helping, nurturing, and teaching, especially young people
Solve problems through discussions of feelings and interactions with others
May enjoy working with people through leading, directing and persuading.
Described as humanistic, idealistic, cooperative
Spends money on social events and charity
Workplace
Medical service and healthcare facilities
Mental health clinics
Job titles
Parks & Recreation Manager
School Counselor
School Administrator
Registered Nurse
Elementary School Teacher
Dietitian

24. Social – Work Environments
Social service agencies
Schools, colleges, educational institutions
Religious organizations
Human resources departments
Medical service and healthcare facilities
Mental health clinics

25. Social Job Titles Parks & Recreation Manager Social Worker
Athletic Trainer
School Counselor
School Administrator
Registered Nurse
Teacher
Dietitian
Community Service Director

26. Social Theme What kind of car do they drive?
Mini-van, SUV, sedan to transport others
What do they spend their money on?
Big Screen TV, Social Events, Charity, Pool Table,Bar
What would be their ideal vacation?
Habitat for Humanity, Cruise with their friends/family, family reunion, beach house vacation, Disneyland
What motivates them?
Helping others
What do they read?
Oprah magazine, People magazine, Nora Roberts novels, Living section of newspaper

27. GOT: Enterprising Enterprising Realistic Investigative Conventional
Artistic
Enterprising
Social

28. Enterprising:The Persuaders
Enjoy working with other people and leading them toward organizational goals and/or economic success
Likes to lead groups, give speeches, manage people and projects, persuade
Seeks positions of leadership, power, status
Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic
Motivated to persuade others of the merits of an idea or product
Interests:
Motivated to persuade others of the merits of an idea or product
Enjoy working with other people and leading them toward organizational goals and/or economic success
Seeks positions of leadership, power, status
Likes to lead groups, give speeches, manage people and projects, persuade
Described as persuasive, adventuresome, competitive, energetic, sociable, optimistic
Buys country club memberships, sporting event tickets, nice cars
Workplace:
Industrial and manufacturing firms
Seats of power and finance (large corporations, brokerage firms, executive offices, etc.)
Retail and wholesale firms
Job titles:
Investments Manager
Restaurant Manager
Realtor
Operations Manager
Buyer
Marketing Manager
Human Resources Manager

29. Enterprising – Work Environments
Industrial and manufacturing firms
Government and political organizations
Seats of power and finance (large corporations, brokerage firms, executive offices, etc.)
Retail and wholesale firms
Fund-raising organizations
Independently owned businesses

30. Enterprising Job Titles
Investments Manager
Restaurant Manager
Realtor
Operations Manager
Buyer
Marketing Manager
Human Resources Manager
Chef
Elected Public Official

31. Enterprising Theme What kind of car do they drive?
Lexus, Porsche, BMW, Cadillac, Lincoln, high-end SUV
What do they spend their money on?
Sporting event tickets, nice cars, country club memberships, latest electronic equipment
What is their ideal vacation?
Luxury cruise, spa retreat, African safari, week of golf,
week in the the Hamptons or Cape Cod, skiing in Lake Tahoe, anywhere they can network
What motivates them?
Persuading others
What do they read?
Wall Street Journal, New York Times, Town and Country magazine, Travel and Leisure magazine, Fortune, Donald Trumps biography, Steven Covey books

32. GOT: Conventional Conventional Realistic Investigative Artistic
Enterprising
Social

33. Conventional:The Organizers
Likes activities requiring attention to detail, organization, accuracy and data systems
Enjoys mathematics and data management activities
Described as practical, organized, systematic, accurate, conscientious
Motivated to organize information and bring order to data and things
Interests
Motivated to organize information and bring order to data and things
Likes activities requiring attention to detail, organization, accuracy and data systems.
Enjoys mathematics and data management activities
Described as practical, organized, systematic, accurate, conscientious
Buys hobby collections (stamps, antiques, etc), home improvement supplies, games
Workplace
Large corporations
Business offices
Accounting firms
Job titles
Paralegal
Financial Analyst
Accountant
Nursing Home Administrator
Food Services Manager
Business Education Teacher

34. Conventional – Work Environments
Large corporations
Business offices
Financial institutions (banks, credit companies, etc.)
Accounting firms
Quality control and inspection departments
Structured organizations with well-ordered chains of command

35. Conventional Job Titles
Banker
Computer Systems Analyst
Paralegal
Actuary
Financial Analyst
Accountant
Nursing Home Administrator
Food Services Manager
Business Education Teacher

36. Conventional Theme What kind of car do they drive?
Buick Oldsmobile, Honda Accord, Saturn, fuel efficient
What do they spend their money on?
File cabinets/shelves, home improvement projects, hobby collections (stamps, antiques), games, investment clubs, PDA’s, OfficeMax
What would be their ideal vacation?
Habitat for Humanity, site-seeing in historical city, knitting workshop, pre-programmed tour, same beach house every year, volunteer at food bank
What motivates them?
Organizing and bringing order to data/things
What do they read?
Real Simple magazine, Martha Stewart magazine, family themed books, “beach” novels, how-to & hobby books, investment magazines, Consumer Reports

37. The Hexagon of General Occupational Themes
Realistic
Investigative
Conventional
Artistic
Enterprising
Social

38. Strong Profile, page 9

39. General to Specific General Occupational Themes Basic Interest Scales
The state in which you live
Basic Interest Scales
Your city or town
Occupational Scales
Your specific street address
Personal Style Scales
The way you decorate your home

40. Interpretive Comments
Very high - More interest than almost all women/men
High - More interest than most women/men
Moderate - About as much interest as most women/men
Little - Less interest than most women/men
Very little - Less interest than almost all women/men

41. General Occupational Themes
Look over all 6 Theme descriptors on the Strong Profile, p. 2
Underline any that seem like a good fit for you.
Cross out any that don’t appeal to you.
Confirm your top 3 theme codes in order of preference.
Share with partner how your theme code is reflected in your current occupation.

42. Basic Interest Scale Questions
How will your high and very high Basic Interest Scales be satisfied in the career you are considering?
How will your top 5 Basic Scales be incorporated into either your career or personal life?
How could your life be enriched by incorporating more of your top 5 Basic Interest Scales into your work, leisure, school and family?

43. Meaning of Occupational Scores
20 Likes and dislikes are mostly opposite of satisfied workers in that occupation; not a good match
Likes and dislikes are somewhat opposite of those of satisfied workers in that occupation; may not be good match
Shares some likes and some dislikes of satisfied workers in that occupation; may or may not be good match
49 Shares most of the likes and dislikes of satisfied workers in the occupation; may be a very good match

44. New Occupational Samples
Administrative Assistant
Chiropractor
College Instructor
Computer & IS Manager
Computer Scientist
Computer Systems Analyst
Editor
Engineering Technician
ESL Instructor
Financial Analyst
Financial Manager
Firefighter
Geographer
Network Administrator
Operations Manager
Production Worker
Recreation Therapist
Rehabilitation Counselor
Retail Sales Representative
Sales Manager
Technical Sales Representative
Technical Support Specialist
Top Executive
Urban & Regional Planner