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RH Supplies in the Private Sector Home of the Emily Katarikawe Uganda Health Marketing Group

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Presentation on theme: "RH Supplies in the Private Sector Home of the Emily Katarikawe Uganda Health Marketing Group"— Presentation transcript:

1 RH Supplies in the Private Sector Home of the Emily Katarikawe Uganda Health Marketing Group

2 U G A N D A H E A L T H M A R K E T I N G G R O U P Presentation Outline  UHMG Overview  UHMG’s RH Programming  Improving Access – Strategic Approach  Strengthening Private Sector  Challenges & lessons learnt

3 U G A N D A H E A L T H M A R K E T I N G G R O U P Overview  An offspring of AFFORD a 5 year USAID funded health marketing initiative  Indigenous company limited by guarantee and registered in October 2006 – three year old  UHMG has a strong and reliable governance structure:  Founders members  Board of Directors  Senior Management

4 U G A N D A H E A L T H M A R K E T I N G G R O U P Vision, Mission & Strategic Objectives Vision: A Good Life for all Ugandans. Mission: To improve the quality of life of Ugandans through the provision of superior and affordable health care solutions Objectives: 1.Create a consumer driven approach to health marketing through innovative marketing and social communication platforms that will lead to a Good life 2.Strengthen and work with private and public sectors to widen existing and/ or create new procurement, distribution and service delivery systems to increase consumer access to health products and services 3.Establish partnerships with private and public sector stakeholders to improve efficiencies and delivery of quality health products and services 4.Grow into a self sustaining, self reliant institution

5 U G A N D A H E A L T H M A R K E T I N G G R O U P Core areas of intervention REPRODUCTIVE HEALTH CHILD HEALTH MALARIA HIV/AIDS

6 U G A N D A H E A L T H M A R K E T I N G G R O U P Core Competencies  Programming  Social Marketing and Distribution  Innovative Communication  Private Sector Health Care Delivery

7 U G A N D A H E A L T H M A R K E T I N G G R O U P UHMG’s RH model Commodity Security and DistributionService Provision Enhancement of RH Knowledge at health provider & consumer level RH commodity distribution through the PFP & PNFP networks Demand creation for RH services through ABL and BTL Activities Identification of RH consumer needs/preferences RH Clients/Consumers RH Commodity Sourcing/ Procurement Training, Detailing, IPC and CMEs at PFP and PNFP outlets Complimenting public sector efforts for increased RH services in Uganda

8 U G A N D A H E A L T H M A R K E T I N G G R O U P UHMG Warehouse in Kampala  Well established and well equipped wholesale facility that sources, & procures need based health care commodities  Established distribution network to distribute health care commodities through Private sector outlets, (pharmacies, drug shops, clinics, bars/lodges, General Merchandise outlets…NGO’s, Corporate  Demand Driven approach to ensure correct and consistent use  Demand Creation through mass media, provider training and direct consumer contact Improving Access through private sector UHMG Getting Closer to the Customer

9 U G A N D A H E A L T H M A R K E T I N G G R O U P  Partnerships developed over the years to deliver RH commodities  Wholesale Pharmacies & Drug shops across the country  200 Good Life branded Clinics (120 providing RH services)  Partnership with RH organizations and health facilities  Delivery of RH commodities and services through major Corporate companies Improving Access through Private sector

10 U G A N D A H E A L T H M A R K E T I N G G R O U P UHMG Private Sector Distribution Model UHMG WHOLESALE FACILITY RH Partners PFP Pvt. Hospitals RH partners PNFP NGOs Retailers; Retail pharmacies, drug shops, clinics, SSEs POLs & non ethical outlets for condoms Corporate District level NGOs & CBOs, Distributors/Wholesalers RH Clients/Consumers UHMG Sales Team

11 U G A N D A H E A L T H M A R K E T I N G G R O U P Improving Rural Access UHMG Countrywide Distribution Delivering to Major Towns Hoima UHMG Distribution Points

12 U G A N D A H E A L T H M A R K E T I N G G R O U P  Increasing access to affordable and quality medicines to Ugandans  Setting up own pharmacies in major business districts per region  Currently One Pharmacy – fully operational, & 2 others opening soon Getting Closer to the Consumer -UHMG Chain of Pharmacies Improving Access – Strategic Approach

13 U G A N D A H E A L T H M A R K E T I N G G R O U P Strengthening Private sector RH Knowledge Enhancement at both Service Provider & Consumer Level Orientation of Arua community resource persons on FP FP session with community people FP private providers on a training on short & medium term hormonal contraceptive

14 U G A N D A H E A L T H M A R K E T I N G G R O U P UHMG Distributed RH commodities POP-SoftSure A Mini –Pill for breast feeding mothers

15 U G A N D A H E A L T H M A R K E T I N G G R O U P COC-New Fem & Pilplan Subsidized COC positioned for low wealth quintile females (18-30 years) in urban, Peri urban & rural places.

16 U G A N D A H E A L T H M A R K E T I N G G R O U P Depo-Provera- Injectaplan A three months injection that targets women from both rural and urban

17 U G A N D A H E A L T H M A R K E T I N G G R O U P SDM-MoonBeads Moon Beads are targeted for the following; Women who are not using any modern FP method Women who for one reason dropped from using FP hormonal methods. Women whose health conditions do not allow them use hormonal methods

18 U G A N D A H E A L T H M A R K E T I N G G R O U P Barrier method- Condoms Condom “O” is targeted for middle and upper class Wealth quintiles Protector is targeted for low wealth Quintile males (18-45), in rural and peri urban areas

19 U G A N D A H E A L T H M A R K E T I N G G R O U P Challenges  Pricing of RH commodities at Retail Level  Mindset that RH commodities are free  Myriad of non commodity /service related constraints to overcome  Market not attractive to private sector manufacturers U G A N D A H E A L T H M A R K E T I N G G R O U P

20 Acknowledgement USAID JHU/AFFORD Project Ministry of Health National drug Authority Private sector distributors Network of Good Life clinics & Shops RH Development partners CSR Partners: –Price Water House Coopers, –Total Uganda, –Barclays Bank, –Serena Hotel, –Equity Bank, –Stanbic, –Kinyara Sugar works, –La Farge/Hima cement factory

21 U G A N D A H E A L T H M A R K E T I N G G R O U P Thank You


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