2. RH Supplies in the Private Sector
Home of the
Emily Katarikawe
Uganda Health Marketing Group

3. Presentation Outline UHMG Overview UHMG’s RH Programming
Improving Access – Strategic Approach
Strengthening Private Sector
Challenges & lessons learnt

4. Overview
An offspring of AFFORD a 5 year USAID funded health marketing initiative
Indigenous company limited by guarantee and registered in October 2006 – three year old
UHMG has a strong and reliable governance structure:
Founders members
Board of Directors
Senior Management

5. Vision, Mission & Strategic Objectives
A Good Life for all Ugandans.
Mission:
To improve the quality of life of Ugandans through the provision of superior and
affordable health care solutions
Objectives:
Create a consumer driven approach to health marketing through innovative marketing and social communication platforms that will lead to a Good life
Strengthen and work with private and public sectors to widen existing and/ or create new procurement, distribution and service delivery systems to increase consumer access to health products and services
Establish partnerships with private and public sector stakeholders to improve efficiencies and delivery of quality health products and services
Grow into a self sustaining, self reliant institution

6. Core areas of intervention
REPRODUCTIVE
HEALTH
CHILD HEALTH
MALARIA
HIV/AIDS

7. Core Competencies Programming Social Marketing and Distribution
Innovative Communication
Private Sector Health Care Delivery
U G A N D A H E A L T H M A R K E T I N G G R O U P

8. UHMG’s RH model
Complimenting public sector efforts for increased RH services in Uganda
Commodity Security and Distribution
Service Provision
Enhancement of RH
Knowledge at health provider
& consumer level
RH Commodity Sourcing/
Procurement
Identification of RH consumer
needs/preferences
Demand creation for RH services
through ABL and BTL Activities
RH commodity
distribution through the
PFP & PNFP networks
Training, Detailing , IPC and
CMEs at PFP and PNFP outlets
RH Clients/Consumers

9. Improving Access through private sector
Well established and well equipped wholesale facility that sources, & procures need based health care commodities
Established distribution network to distribute health care commodities through Private sector outlets, (pharmacies, drug shops, clinics, bars/lodges, General Merchandise outlets…NGO’s, Corporate
Demand Driven approach to ensure correct and consistent use
Demand Creation through mass media, provider training and direct consumer contact
UHMG Warehouse in Kampala
UHMG Getting Closer to the Customer

10. Partnerships developed over the years to deliver RH commodities
Improving Access through Private sector
Partnerships developed over the years to deliver RH commodities
Wholesale Pharmacies & Drug shops across the country
200 Good Life branded Clinics (120 providing RH services)
Partnership with RH organizations and health facilities
Delivery of RH commodities and services through major Corporate companies

11. UHMG Private Sector Distribution Model Distributors/Wholesalers
FACILITY
RH partners PNFP
NGOs
UHMG Sales Team
Distributors/Wholesalers
RH Partners PFP
Pvt. Hospitals
Corporate
District level NGOs & CBOs,
Retailers; Retail pharmacies, drug shops, clinics, SSEs
POLs & non ethical outlets for condoms
RH Clients/Consumers

12. UHMG Countrywide Distribution
Delivering to Major Towns
Hoima
UHMG Distribution Points
Improving Rural Access

13. Improving Access – Strategic Approach
Getting Closer to the Consumer -UHMG Chain of Pharmacies
Increasing access to affordable and quality medicines to Ugandans
Setting up own pharmacies in major business districts per region
Currently One Pharmacy – fully operational,
& 2 others opening soon

14. Strengthening Private sector
RH Knowledge Enhancement at both Service Provider & Consumer Level
Orientation of Arua community resource persons on FP
FP private providers on a training on
short & medium term hormonal contraceptive
FP session with community people

15. UHMG Distributed RH commodities POP-SoftSure
A Mini –Pill for breast feeding mothers

16. COC-New Fem & Pilplan
Subsidized COC positioned for low wealth quintile females (18-30 years) in urban, Peri urban & rural places.

17. Depo-Provera- Injectaplan
A three months injection that targets women from both rural and urban

18. SDM-MoonBeads Moon Beads are targeted for the following;
Women who are not using any modern FP method
Women who for one reason dropped from using
FP hormonal methods.
Women whose health conditions do not allow them use hormonal methods

19. Barrier method- Condoms
Condom “O” is targeted for middle and upper class Wealth quintiles
Protector is targeted for low wealth Quintile males (18-45), in rural and peri urban areas

20. Challenges Pricing of RH commodities at Retail Level
Mindset that RH commodities are free
Myriad of non commodity /service related constraints to overcome
Market not attractive to private sector manufacturers
U G A N D A H E A L T H M A R K E T I N G G R O U P

21. Acknowledgement USAID JHU/AFFORD Project Ministry of Health
National drug Authority
Private sector distributors
Network of Good Life clinics & Shops
RH Development partners
CSR Partners:
Price Water House Coopers,
Total Uganda,
Barclays Bank,
Serena Hotel,
Equity Bank,
Stanbic,
Kinyara Sugar works,
La Farge/Hima cement factory

22. Thank You
U G A N D A H E A L T H M A R K E T I N G G R O U P