Presentation on theme: "Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month."— Presentation transcript:
Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month
Page Views Per Month: 891, , ,605 1,472,215 1,054, ,958 1,361,743 6,002, ,184 1,669,930 Unique Visitors Per Month: 100,496 99, , , ,073 27, , ,498 24, , Web Sites Reach Your Market
“In the past year, which media’s advertising has influenced you to make purchase or obtain a service?” Base: Total adults Source: 2003 LANG Online User Study Our products are the most influential
User Demographics LANG: The audience 52% Female, 48% Male Avg. time spent online per week: 18.6 hours 87% age 54 and under Almost 40% under age 35 52% own home 77% are locally based -- Right here in the L.A. area! LA.com: The audience 65% female; 35% male 70% of users are College-educated HHI = $80K+ Education/Employment 83% some college or college grad 40% college grad or more 51% have HH Income $50, % have HH Income $100,000
Dan Vigil – Internet Sales Manager San Gabriel Valley Tribune ext GUARANTEED TRAFFIC TO YOUR BUSINESS: Internet users conduct 5.5 billion searches every month. Can your business be found? More than one in five U.S. adults, or 22 percent, say the Internet is the most effective way to grab their attention about a product or service with 57 percent of respondents saying that the Net is where they turn first to research products they might purchase.
What is Local Search? Local Search is a geo-targeted search by a user for a product or service Local Search could take several forms: –City:Newport Beach Seafood Restaurants –Zip:Seafood –Metro:Southern California Seafood
How Does Local Search Benefit Your Business? Consumers use Search Engines the same way they use the newspaper and Yellow Pages. They look for products and services to fill their needs. Whoever (usually a local merchant) offers them solutions or remedies for these needs, as found by the consumer, will get the business. LOCAL BUYERLOCAL SELLER SEARCH ENGINES
What is TrafficMAX? TrafficMAX is a unique and powerful service designed to drive traffic (clicks) to an advertiser’s site from over 30 search engines for a fixed monthly price TrafficMAX GUARANTEES a specific number of clicks to an advertiser’s web site over a 12-month period At least 70% of the clicks with come from “well known” search engines:
The TrafficMAX Network Local Search through TrafficMAX gets your business in front of 95% of web users. We even GUARANTEE a certain amount of people will visit your website throughout the year. We save you time, we bring you leads and you turn them into new customers!”
Local Ads Delivered Local Search for GMC Dealers TrafficMAX powers this process for local advertisers …in SCALE PROPORTIONS!
TrafficMAX Simplifies Online Advertising TrafficMAX can be sold to any business with an active web site WebVisible Editors review the web site: Create the keywords & business descriptions Sends to the appropriate search engines Customer only pays for actual clicks Fixed fee. No budget to manage. Additional TrafficMAX features: Third party audit of click numbers to ensure accuracy Welcome Monthly reports Unlimited keyword changes
We choose the search engines for you (0 hours) You help craft keywords, geography, and package (15 minutes) We researches keywords (0 hours) We create advertising copy for each search engine (0 hours) We manage keyword bids and budget (0 hours) We optimize keywords and advertising copy (0 hours) We consolidate bills into one statement (0 hours) We choose the search engines for you (0 hours) You help craft keywords, geography, and package (15 minutes) We researches keywords (0 hours) We create advertising copy for each search engine (0 hours) We manage keyword bids and budget (0 hours) We optimize keywords and advertising copy (0 hours) We consolidate bills into one statement (0 hours) Choose the appropriate search engines to advertise on (2 hours) Initial research of appropriate keywords (6 hours) Create advertising copy for each search engine (different rules for each one) (5 hours) Daily management of keyword bids and budget (12 hours/month) Monthly optimization of keywords, advertising copy (4 hours/month) Multiple bills from multiple search engines (1 hour/month) Choose the appropriate search engines to advertise on (2 hours) Initial research of appropriate keywords (6 hours) Create advertising copy for each search engine (different rules for each one) (5 hours) Daily management of keyword bids and budget (12 hours/month) Monthly optimization of keywords, advertising copy (4 hours/month) Multiple bills from multiple search engines (1 hour/month) DIY Pay Per Click TrafficMAX Saves Your Advertiser Time Mr. Advertiser, what is your time worth?! 30+ hours < 1 hour
Sample Keywords automobile dealer used car dealer new car dealer new cars car financing car Honda dealer Honda new car Honda used car Denver new cars Denver automobile dealer Lakewood new cars Lakewood automobile dealer Long Business description See our discount coupon! Selection of Honda cars, SUVs, trucks, and vans. Build your car option. Honda parts, repairs and financing. Product Overview Sample TrafficMAX Advertiser Listing Title Denver Auto Dealer
The TrafficMAX Guarantee TrafficMAX delivers clicks over the duration of the contract. If the contract end passes with undelivered clicks, we will continue delivering clicks for an additional 90 days. If the contract hasn’t fulfilled, the customer is refunded the $ from any undelivered clicks. Due to seasonality, duration of the contract, economic conditions, consumer sentiment and other factors beyond our control, the actual number of monthly clicks will generally vary. We do not guarantee monthly pacing, but we try to smooth out the number of clicks per month as much as possible.
TrafficMAX Categories Tier 1 Accountants Alcohol & Drug Counseling Attorneys Bail Bonds Dentists Financial Services Insurance Loans Mortgages Moving Office Supply Plumbing Tier 2 Air Conditioning Building Inspection Chiropractors Cleaning services Communication Computer & IT Consulting Services Copier and Printing Credit & Debt Consolidation Detective & Investigation Education Jobs and Recruitment Florists Glass (Auto / Home / Commercial) Industrial Services Leisure Marketing Medical Business Admin Packaging & Shipping Pumps Roofing Satellite TV Sewer Contractors Special Equipment Storage Tier 3 Automotive Books Children & Baby Services Collection Services Cosmetic Services Event Planning Family Services General Contractors Hearing Aids Home Health Home Services Hotels (Motels and B&B) Irrigation Landscaping Locksmiths Mail Services Music & Related Services Opticians Pest Control Physicians Real Estate Restaurants Retirement Services Security Services Travel and Related Tier 4 All Other Categories
Advertisers reach 95% of consumers through the reach of search engines (Yahoo, Google,etc.). In short, merchants are where consumers are looking. The Top Search Engines, Targeted Clicks, Predictable Performance & Pricing, Flexibility, Ease of Use TrafficMAX Advantages Broad Reach Targeted Advertising Predictable Pricing Turnkey Solution Guaranteed Clicks Advertisers get qualified traffic of consumers that are searching for their business or business type. Fixed fee pricing. Advertisers only pay for guaranteed package of clicks and can more easily manage their budget. TrafficMAX saves time. Advertisers save hours by outsourcing. TrafficMAX bids on the key words, manages the Search Engines, tracks & consolidates the results. TrafficMAX guarantees traffic to your advertiser’s web site. Flexibility Advertisers can change key words with one contact for all search engines.