2HistoryDuring the British rule in the late 19th century, Sir John Lawrence, the military commander of the frontier province established a military garrison at Dawoodpur to protect British India borders from fierce Afghans. Two years after independence from the British in 1947, this garrison became the Lawrencepur Woolen and Textile Mills and became operational in 1954.
3History (cont…)Lawrencepur has been an innovator in elegant dressing after its inception in 1954 and ever since, has been undisputedly the only mills in the country to have the consistent quality production of wool and wool-blended fabrics.Initially, Lawrencepur produced yarn for hand knotted carpets, blankets for the armed forces, woolen over coatings, tweed and worsted for the local consumer market. In 1960, however, Dawood Group took over the Mills and it was incorporated as public limited company.In 1992, Lawrencepur expanded its operation to include garment manufacturing; so to provide its customer with fabrics as well as value-added garments.
4About Logo Logo Design Logo Colors Yellow: energizes, relieves depression, improve memory and stimulates appetite.Orange: energizes and stimulates appeitite.Red: stimulates brain waves, increase heart rate, respirations and blood pressure and excites sexual glands.
16Prices Type Per Meter Price (RS) Pure Wool/ S100 900 1050 1250 Cool Wool Italian Suiting900Bellini1050Gaberdine1250Pure Wool/ S70Superior Light weight Suiting600Savana850Superior Serge775Poly WoolTropical (Plain)450Tropical (Design)475Tweed575Lyla495
17Production And Distribution Plant LocationLawrencepur Textile Mills, Dawoodpur.Stitching UnitsOutletsKarachi, Lahore, Islamabad, Peshawar, Faisalabad, Abbottabad, Gujrat, Gujranwala, Haripur, Hyderabad, Jehlum, Multan, Rawalpindi, Sukkar and Wah Cantt.
18Advertising Policies Shows Exhibitions Magazine/Newspaper Ads BillboardsSponsors and supporter for various fashion events and textile oriented institutions
19Resources/References Fayyaz Nazeer, In charge male section at Saleem Fabrics.Khawaja Khaleel, In charge female section at Saleem Fabrics.