1. FOUNDER INSTITUTE Be useful. Be yourself. (not too much)

2. FOUNDER INSTITUTE Nick Baily Founder & CEO, Belgrave Trust (plus some other stuff before that)

3. FOUNDER INSTITUTE Vision. Values.

4. FOUNDER INSTITUTE Vision. Values. (wtf is that?)

5. FOUNDER INSTITUTE I have a vision!

6. FOUNDER INSTITUTE I have a vision! (can see the future... of my company)

7. FOUNDER INSTITUTE I have values!

8. FOUNDER INSTITUTE I have values! (can see the future of... wait, me?)

9. FOUNDER INSTITUTE So who will that person... be?

10. FOUNDER INSTITUTE Be Picky (not too much)

11. FOUNDER INSTITUTE Be Fierce (not too much)

12. FOUNDER INSTITUTE Be Obsessive (not too much)

13. FOUNDER INSTITUTE Be Cheap (not too much)

14. FOUNDER INSTITUTE Be Weak (not too much)

15. FOUNDER INSTITUTE Be Scared (not too much)

16. FOUNDER INSTITUTE Be A Failure (not too much)

17. FOUNDER INSTITUTE “Would you like me to give you a formula for success? It's quite simple really. Double your rate of failure.” -Thomas Watson, Founder of IBM

18. FOUNDER INSTITUTE (be single)

19. FOUNDER INSTITUTE Be Honest (always)

20. FOUNDER INSTITUTE “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall

21. FOUNDER INSTITUTE Be Fearless (always)

22. FOUNDER INSTITUTE Be YOURSELF (not too much)

23. FOUNDER INSTITUTE Good Business

24. FOUNDER INSTITUTE Do Good Business

25. FOUNDER INSTITUTE Do Good

26. FOUNDER INSTITUTE “Treat others like you want to be treated… give the other person a break” -Craig Newmark, Craigslist

27. FOUNDER INSTITUTE “Companies that have a higher purpose beyond just money, profits, or marketing actually end up performing better financially” -Tony Hseih, Zappos.com

28. FOUNDER INSTITUTE “You have a choice...” -Scott Heifermann

29. FOUNDER INSTITUTE You have a choice:

30. FOUNDER INSTITUTE You have a choice: Get paid for helping people…

31. FOUNDER INSTITUTE You have a choice: Get paid for helping people… or get paid for not helping people.

32. FOUNDER INSTITUTE "Good" is overrated. Just be useful.

33. FOUNDER INSTITUTE "Good" is overrated. Just be useful. People will pay for what helps them.

34. FOUNDER INSTITUTE "Good" is overrated. Just be useful. People will pay for what helps them. Most people and businesses are useful.

35. FOUNDER INSTITUTE Avoid uselessness.

36. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK

37. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU

38. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU MUSIC 24/7

39. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU MUSIC 24/7 HANG WITH LED ZEPPELIN

40. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU MUSIC 24/7 HANG WITH LED ZEPPELIN

41. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU MUSIC 24/7 HANG WITH LED ZEPPELIN

42. FOUNDER INSTITUTE My Vision: (sorry, I meant my values.. oh whatever) MOVE TO NEW YORK DAY JOB? FUCK YOU MUSIC 24/7 HANG WITH LED ZEPPELIN

43. FOUNDER INSTITUTE My Vision:

44. FOUNDER INSTITUTE “Idea” ≠ Useful

45. FOUNDER INSTITUTE “Idea” ≠ Useful

46. FOUNDER INSTITUTE “Execution” ≠ Useful

47. FOUNDER INSTITUTE “Pain Point” ≠ Useful

48. FOUNDER INSTITUTE ≠ Useful

49. FOUNDER INSTITUTE Happiness! (not overhyped)

50. FOUNDER INSTITUTE Customers Useful > Fun > Happy

51. FOUNDER INSTITUTE Community Included > Engaged > Happy

52. FOUNDER INSTITUTE Team Positive > Purpose > Happy

53. FOUNDER INSTITUTE Investors Profits > Returns > Happy

54. FOUNDER INSTITUTE Investors Profits > Returns > Happy (not too much)

55. FOUNDER INSTITUTE Your Next Company

56. FOUNDER INSTITUTE Your Next Company Built on Your Passion

57. FOUNDER INSTITUTE Your Next Company Built on Your Passion Useful Product or Service

58. FOUNDER INSTITUTE Your Next Company Built on Your Passion Useful Product or Service Makes Users Happy

59. FOUNDER INSTITUTE Your Next Company Built on Your Passion Useful Product or Service Makes Users Happy Inspires Your Team

60. FOUNDER INSTITUTE Your Next Company Built on Your Passion Useful Product or Service Makes Users Happy Inspires Your Team Rewards Your Investors

61. FOUNDER INSTITUTE Your Next Company Built on Your Passion Useful Product or Service Makes Users Happy Inspires Your Team Rewards Your Investors Will Leave The World And You Better Than When You Started

62. FOUNDER INSTITUTE Thanks! Nicholas Baily, Founder & CEO Belgrave Climate Exchange, Inc. 450 Park Avenue South, 8th Floor New York City 10016 nick@belgravetrust.com | 212.655.9567 www.belgravetrust.com