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What are they? Why do they matter?
Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming
Shopping Shopping Activities Acquisitional shopping Epistemic shopping Experiential shopping Impulsive shopping Shopping Value Personal value Utilitarian / Hedonic Value & Shopping Retail personality Functional quality Affective quality
Impulsive shopping Impulsive v. Unplanned shopping Point-of-purchase Utilitarian Susceptibility Impulsivity Colors, prices, smells Consumer self-regulation Action-oriented State-oriented Impulsive v. Compulsive
Atmospherics Servicescape Functional quality Affective quality
Two factors Fit Congruity
Odors Olfactory Citrus Music Foreground Background Affects Color Blue and red
Social settings Social Environment Crowding Nonlinear effect Shopping buddies Salespeople Virtual shopping
What are they? Economic Resources Buying power Consumer budgeting Mood Good mood Bad mood Security and fearfulness
Chapter 10 Buying and Disposing CONSUMER BEHAVIOR, 8e Michael Solomon.
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Fashion Marketing Consumer Behaviour. Learning Objectives At the end of this session, you will understand: –The consumer decision making process –The.
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MANAGEMENT & LEGAL IMPLICATIONS OF eCOMMERCE Economic Success Factors.
Impact of environment on consumer behaviour Why do you go to a particular store to make purchases? Seematti is the best place to buy clothes. I purchase.
Copyright 1999 Prentice Hall 15-1 Chapter 15 Advertising, Sales Promotion and Public Relations PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and.
Using Best Strategies and Psychology to Drive Sales at Markets.
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Consumer prices changes in how much the dollar is worth Inflation rising prices for goods and services and lower buying power.
Involves the foods you eat and how your body uses those foods. The quality of the foods you eat will play a large role in how your body functions,
Unit 2:Growing as a Business. Advertising – most widely recognised Other forms of promotion: PR – raise profile of business often through media.
Chapter 12 Customer Services and Retail Selling. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to.
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