We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byLexi Boote
Modified over 2 years ago
What are they? Why do they matter?
Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming
Shopping Shopping Activities Acquisitional shopping Epistemic shopping Experiential shopping Impulsive shopping Shopping Value Personal value Utilitarian / Hedonic Value & Shopping Retail personality Functional quality Affective quality
Impulsive shopping Impulsive v. Unplanned shopping Point-of-purchase Utilitarian Susceptibility Impulsivity Colors, prices, smells Consumer self-regulation Action-oriented State-oriented Impulsive v. Compulsive
Atmospherics Servicescape Functional quality Affective quality
Two factors Fit Congruity
Odors Olfactory Citrus Music Foreground Background Affects Color Blue and red
Social settings Social Environment Crowding Nonlinear effect Shopping buddies Salespeople Virtual shopping
What are they? Economic Resources Buying power Consumer budgeting Mood Good mood Bad mood Security and fearfulness
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Consumers in Situations
Buying and Disposing.
Buyer Behaviour BUYING & DISPOSING Chp. 10 With Duane Weaver.
STORE ENVIRONMENTS What makes the consumer buy? A look at the way store environments push consumers into buying at WOOLWORTHS SUPERMARKETS Valeria Leek.
9-1 Chapter 9 Buying and Disposing CONSUMER BEHAVIOR, 9e Michael R. Solomon Dr. Rika Houston CSU-Los Angeles MKT 342: Consumer Behavior.
9-1 5/20/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 Buying and Disposing CONSUMER BEHAVIOR, 9e Michael R. Solomon.
Chapter 10 Buying and Disposing
Unit assortment planning
The Purchase, situation, post purchase, evaluation and product disposal Presented By: Ayesha Ishaq Sharrel Palous Maida Asif Ayesha Butt.
Impulse Vs. Planned Buying By: Ms. Hughes. What is impulse buying? Impulse buying is an unplanned or otherwise spontaneous purchase Marketers and retailers.
Marketing 334 Consumer Behavior
Chapter 17:Outlet Seldection and Purchase Perceived risk associated with purchases Social cost Financial cost Time cost Effort cost Physical cost.
Food Sensory How do you feel about the foods you eat?
Chapter 10 Buying and Disposing.
Chapter 9 Buying and Disposing
Chapter 6 Color Image Processing Chapter 6 Color Image Processing.
Chapter 10 Buying and Disposing By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
Smart Food Purchasing. What should you consider when buying food? How much you need How much you will use before it goes “bad” (perishables) How much.
© 2017 SlidePlayer.com Inc. All rights reserved.