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What are they? Why do they matter?
Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming
Shopping Shopping Activities Acquisitional shopping Epistemic shopping Experiential shopping Impulsive shopping Shopping Value Personal value Utilitarian / Hedonic Value & Shopping Retail personality Functional quality Affective quality
Impulsive shopping Impulsive v. Unplanned shopping Point-of-purchase Utilitarian Susceptibility Impulsivity Colors, prices, smells Consumer self-regulation Action-oriented State-oriented Impulsive v. Compulsive
Atmospherics Servicescape Functional quality Affective quality
Two factors Fit Congruity
Odors Olfactory Citrus Music Foreground Background Affects Color Blue and red
Social settings Social Environment Crowding Nonlinear effect Shopping buddies Salespeople Virtual shopping
What are they? Economic Resources Buying power Consumer budgeting Mood Good mood Bad mood Security and fearfulness
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
BABIN / HARRIS CB Consumers in Situations CHAPTER 11 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to.
Buying and Disposing Issues Related to Purchase and Postpurchase Activities.
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9-1 Chapter 9 Buying and Disposing CONSUMER BEHAVIOR, 9e Michael R. Solomon Dr. Rika Houston CSU-Los Angeles MKT 342: Consumer Behavior.
9-1 5/20/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 Buying and Disposing CONSUMER BEHAVIOR, 9e Michael R. Solomon.
Chapter 10 Buying and Disposing CONSUMER BEHAVIOR, 8e Michael Solomon.
Merchandise planning Unit assortment planning. Merchandise planning process Formulation of objectives Establishment of policies Implementation of policies.
The Purchase, situation, post purchase, evaluation and product disposal Presented By: Ayesha Ishaq Sharrel Palous Maida Asif Ayesha Butt.
Impulse Vs. Planned Buying By: Ms. Hughes. What is impulse buying? Impulse buying is an unplanned or otherwise spontaneous purchase Marketers and retailers.
Marketing 334 Consumer Behavior Chapter 13 Situational Influences From: Consumer Behavior, 10 th ed. By Hawkins, Mothersbaugh and Best.
Chapter 17:Outlet Seldection and Purchase Perceived risk associated with purchases Social cost Financial cost Time cost Effort cost Physical cost.
Food Sensory How do you feel about the foods you eat?
10-1 Chapter 10 Buying and Disposing Introduction Making a purchase is often not a simple, routine matter of going to the store and quickly picking.
Chapter 9 Buying and Disposing 9-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon.
Chapter 6 Color Image Processing Chapter 6 Color Image Processing.
Chapter 10 Buying and Disposing By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
Smart Food Purchasing. What should you consider when buying food? How much you need How much you will use before it goes “bad” (perishables) How much.
Chapter 5. Textbook Definition Thoene Definition Motivation Homeostasis Self-improvement.
Chapter 7. To Examine the Importance of Identifying, Understanding, and Appealing to Customers To Enumerate & Describe Segmentation Factors and their.
Copyright Atomic Dog Publishing, 2002 Chapter 3 Alternative Evaluation and Choice.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
Buyer Behaviour Consumer and Organisational Buying Behaviour.
Buying and Disposing Situational Effects on Consumer Behavior Consumption Situation: –Factors beyond characteristics of the person and.
Case Study of SUBWAY Jordan Norris What are store atmospherics? Odours Music Colour scheme and decor (visual appeal) Merchandising Social Setting.
#2. # RETAIL EXPERIENCE AND THE ROLE OF IN STORE TECHNOLOGIES AND FASHION APPS Dr. Marta Blázquez / Prof. Anthony Kent / Eva Schwarz.
1 Web Search What are the properties of Earth’s atmosphere? 2 Web Search What is atmospheric pressure? 3 Web Search What is the difference between.
SHOP ONLINE By: Janine Charles. Why you Should Shop Online Open 24/7 Better Prices No sale pressure Easier comparison shopping Greater Selection Convenience.
Copyright 2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins Slides prepared by.
Chapter = 2 Communication mix or promotion mix. Philip Kotler says “A Company’s total marketing communication mix also called its promotion mix consists.
Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 6–16–1 Chapter 6 Outlet Selection and Purchase.
13-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Economics Chapter 4 Section 2. Change in Quantity Demanded Change in quantity demanded- a movement along the demand curve that shows a change in the quantity.
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Final Exam Review Principles of Business, Marketing and Finance.
Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 2–12–1 Chapter 2Situational Influences Situations.
Retailing Management 8e© The McGraw-Hill Companies, All rights reserved CHAPTER 2CHAPTER 1CHAPTER 17 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
WHEN SHOULD WE BUY Do you need that item now…or can you wait?
Chapter 2 Marketing Impacts Society. Topics The Impact of Marketing Criticisms of Marketing Increasing Social Responsibility.
Impact of Environment on Consumer Behaviour. Situational influences.
Chapter 18 Store Layout, Design, and Visual Merchandising Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
There are 8 steps in the selling process. These 8 steps spell out Padpocsr: Pre-Approach Approach Determine needs Present the merchandise Overcome objections.
What was the last item of clothing you bought? Why did you buy the item? How much was it? Were you satisfied with your purchase? Why or why not.
Chapter 4: Demand Section 3. Copyright © Pearson Education, Inc.Slide 2 Chapter 4, Section 3 Objectives 1.Explain how to calculate elasticity of demand.
CHAPTER SEVENTEEN Outlet Selection and Purchase McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Copyright 2002 McGraw-Hill Australia Pty Ltd. PPTs t/a Consumer Behaviour: Implications for Marketing Strategy 3e by Neal, Quester and Hawkins 1 Situational.
STORE ATMOSPHERICS. Store Atmospherics Kotler (1973) defines store atmospherics as: ‘……the conscious designing of space to create certain effects in buyers.
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