1. 18/08/2011 DMS 2011 Florence 1 Amir Soltani Digis (Digital Studio for Research in Design, Visualisation and Communication) www.expressivespace.org Amir Soltani Cambridge University

2. 18/08/2011 DMS 2011 Florence 2 Overview 1.Cinematic Aided Design: ‘the moving image as an aid to design and communications’ (Penz 2010). 2.Projection Mappings as Urban Screens using multimedia methods of sound and moving image on architectural facades. 3.Degree Zero Method of Spatial communication as freeform amodal perception and completion in audience of non-permanent multimedia delivery and design. Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University

3. Degree Zero Method 18/08/2011 DMS 2011 Florence 3 Degree Zero = a neutral amodal model Roland Barthes Writing Degree Zero (1967) as a linguistic model to conceptualize a ‘cinematic architecture‘ as a transparent, free-form of (reading and writing) functionless, ephemeral architectural appearances (projections), which are dynamic and real-time, yet non-permanent. haptic and kinesthetic modes Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University We propose that film can be a degree zero in writing about spatial, temporal phenomena that connects to sensory modalities and cognitive amodal perceptions; here degree zero means the point where designers can freely cross-synthesize, explore, deconstruct and let their imaginations flow, without restriction.

4. Amodal Perception & Completion: perceived organisation of objects in space Amodal Perception 18/08/2011.DMS 2011 Florence 4 Amodal Completion Perception Spatial Organisation of Objects Amodal perception is the term used to describe the perception of the whole of a physical structure when only parts of it affect the sensory receptors. Source: http://en.wikipedia.org/wiki/Amodal_perception Amodal Perception and Completion tells us all of these images are of a cube, even though only parts of them are showing Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University

5. Cinematic Aided as Design Method 18/08/2011 DMS 2011 Florence 5 “Cinematic approaches incorporating some form of narrative expressive space into CAD animation is a challenging proposition at the root of our Cinematic Aided Design philosophy” (François Penz, Cambridge University Architecture Department Website). Projection mapping can be a type of cinematic aided design for the environmental and architectural space. Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University “in certain periods of history when formalism prevails, when linguistic dogmas exclude a real evolution, when It Is necessary to reconquer the semantic value of words in order to fight the habit of ready-made phrases, the Zero Degree becomes the essential instrument for injecting new blood and vitality into the exhausted language. Perhaps the most convincing example of the Zero Degree in the history of painting is the early Christian frescoes found in the catacombs.” Bruno Zevi p.197 (1983) Cinematic aided design bridges the gap between CAD and filmic sequence, creating new animation, generative design and visualisation possibilities.

6. Basic Projection Mapping Programming in VVVV 18/08/2011 DMS 2011 Florence 6 Basic Projection mapping of 2 cubes 2 x Virtual projectors Light 3D map of the cubes Virtual camera Direct X renderer window Projectors Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University Renderers

7. 18/08/2011 DMS 2011 Florence 7 Dynamic Projection mapping of a cube 2 x Virtual projectors 1 x dynamic Light 3D object map 1 x Virtual camera 1 x projector as audience view Direct X renderer window 2 Projectors Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University Renderers Audience space Dual Projection Mapping in VVVV

8. 18/08/2011 DMS 2011 Florence 8 Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University Final mapping space Projection Mapping Space in VVVV 3D model object Calibrating

9. Pablo Valbuena, (left to right) Augmented Sculpture, Entramado urban installation Spain, and The Hague City Hall projection Netherlands, 2007-2008 Projection Mapping as Design Method 18/08/2011 DMS 2011 Florence 9 New media artist Pablo Valbuena expresses the interior as well as the exterior of architecture by projections that transform architectural parts, urban furniture such as concrete benches, tiles into mapping surfaces and augmented sculptures. The spatial mapping projection onto building’s facade and objects becomes an extension of the facade, by ‘wrapping’. Some examples of earlier projection mapping Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University

10. Dual Slitscanner Interface 18/08/2011 DMS 2011 Florence 10 Dual Slitscanner experiment 2009, temporal unwrapping of facades and film frames Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University Dual-Video Viewport & Time Phase and Slice Quantities Temporal Control Ribbon Course Slitscan Fine Slitscan Phase Control Ribbon Temporal Warping Slitscan is another multimedia moving image manipulation method adapted from traditional celluloid film photography which (skins) ‘unwraps’ a facade or a moving object onto a 2D scene, freezing movements.

11. Projection Mapping as Cinematic Aided Design Method 18/08/2011 DMS 2011 Florence 11 555 Kubik (2009) projections mapping urbanscreen.com Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University 555 Kubik (2009) projections on Gallery of Contemporary Art for the client Kunsthalle in Hamburg was realised by German company Urban Screen is an example of trans-morphed (act of temporal change) on the materiality of a building in direct relation to filmic space, time, as digital mapping algorithms. The square gridded building is dynamically wrapped and warped‘ by geometric data from structural analysis of the building into newly interpreted freely conceptual and geometric approaches.‖ Form of cinematic aided architecture where in one the architecture becomes the dynamic entity through the flux of moving image and multimedia techniques that puts the user in a new perspective to the space from different viewpoints.

12. Conclusion 12 The appearance of architecture can be altered temporarily without altering the building using projection mapping. The city architecture can be used as urban screens to communicate information to wide reaching audiences. The amodal qualities of zero degree language communicates with the viewer to instantly visualize the design of the buildings and spatially understand and complete the perception of the new forms. THANK YOU Digis (Digital Studio for Research in Design, Visualisation and Communication) www.expressivespace.org Mapping Architectural Appearances, Affects, and Amodality Amir Soltani Cambridge University 18/08/2011 DMS 2011 Florence