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CSR Europe London, 21. September 2012, at Ricoh Europe; by Guido Gürtler ISO 26000 Workshop Using ISO 26000 in a structured way.

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Presentation on theme: "CSR Europe London, 21. September 2012, at Ricoh Europe; by Guido Gürtler ISO 26000 Workshop Using ISO 26000 in a structured way."— Presentation transcript:

1 CSR Europe London, 21. September 2012, at Ricoh Europe; by Guido Gürtler ISO Workshop Using ISO in a structured way

2 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London Contents -What is social responsibility (SR)? -ISO characteristics -Many other CSR approaches -Using ISO k-user-guide and 26k-issue-tool -26k-select software

3 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London What is “social responsibility”? -A (co-)responsibility for society… -…for the well-being and development of society -Expressed through “socially responsible behaviour”… -…by individuals and organizations -…including business and government. Behaviours make SR, not processes Social responsibility (SR) is implemented through “contributions to society” based on an active stakeholder dialogue

4 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO characteristics -Offers “guidance”, is not a “guideline”… -…directed to all types and sizes of organizations -Contains recommendations, advice, and orientation -Is not a management system standard -Does not contain requirements -> is not certifiable -Is not for assessments and… -…not for contractual use -…in no way obligatory Organizations decide about the use, voluntarily, and in their sole responsibility

5 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO structure 1.Scope 2.Terms and definitions 3.Understanding SR 4.Principles of SR 5.Recognizing SR and engaging stakeholders 6.Guidance on SR core subjects (7 core subjects and 37 issues) 7.Guidance on integrating SR throughout an organization

6 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London -Broad international consensus (ISO consensus, trying to balance content and applicability) -good orientation for starting a SR/CSR journey -good basis for stakeholder dialogue -good basis for company-external discussions -good basis for cross-border dialogues -freedom of use: offering guidance where users may select from the parts judged relevant at a particular point of time ISO 26000, main strengths ISO Workshop

7 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London -need to purchase the document (€50 to €160) -explicit inclusion of SMEs incl. micro-organizations -volume, complexity, in part redundant -large emphasis on consumer issues -several weak definitions (like organization, stakeholder, international norms of behaviour) -too focused on organization-internal processes, less on possible contributions to society -claiming relevance of all core subjects to all orgs -remarkable potential of misconceptions and misuse ISO 26000, main weaknesses ISO Workshop

8 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London Why is ISO not for certification? Because Societies are different Their demands/expectations vary dramatically, and over time Organizations are different There is no “one way” to contribute to society Certification would address the formal side while substantive SR promotes well-being Certificates detract attention from substantive SR Certificates may lull management into a false sense of security Certifying to ISO is misusing the guidance standard More at

9 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London Substantive SR vs. process SR Substantive SR creative contributions to society in an endless variety Process SR limited variety (certificate) Situations are in permanent change: societies needsorganizationsindividualspreparedness Laws regulations expectationsco-operations …..

10 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO There are many other codes in use UN Global Compact DJSI GRI AA1000 SA 8000 Trade Associations’ Codes of Conduct ILO Conventions National SR Laws and Regulations Labour standards Environment standards …… National SR standards International norms of behaviour UNDHR EFQM There is nothing wrong in not using ISO 26000, but…

11 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO use -Is voluntary -Meet demands of (mostly local) society -Orientation on SR core subjects and issues (but there are also other SR issues) -Identify/select issues of actual importance -Specify your possible contributions to society, regardless by which internal processes -Make your way known Each organization is different… …each society is different… …each situation is different… each use of ISO is unique

12 ISO Workshop Large enterprises and ISO No enterprise has eagerly waited for ISO 26000, since many other tools are already practiced; however, ISO offers a good orientation, so that some  explicitly use its structure/headlines in their reporting  use it without mentioning it  don’t use it  include statement of use into their reporting Either way is reasonable: “ISO = guidance” CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London

13 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London There are several ISO tools around: -Complex ones -Easy-to-handle ones…. Auto diagnostic tool (Alares Foundation): CSR self assessment tool for schools ISO 26k self assessment tool (http://www.google.es/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=26&ved=0CF0QF jAFOBQ&url=http%3A%2F%2Fwww.cbi.eu%2Fdownload%2Fsub document%2FSelf asse ssment ISO issues.xls&ei=OKrQT8-FCsOU0QXJj83JCw&usg=AFQjCNHFeoBV6tBGCzqkOEdwU2XEnYuIcw&sig2=8PFckZ2A2 1bgbsC-le-PSA)http://www.google.es/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=26&ved=0CF0QF2Fwww.cbi.eu ISO 26000: Practical guide for SMEs content/uploads/2011/08/ISO Practical Guide SITE.pdf content/uploads/2011/08/ISO Practical Guide SITE.pdf ECOLOGIA Handbook for SMEs, NORMAPME ISO user guide for European SMEs, ISO Free toolkit ->

14 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-issue-tool Six questions per issue, with decreasing significance: 1.Is the core subject or its issues deemed relevant to your organization? 2.What leverage does your organization have on this issue? 3.What kind of activities can your organization undertake on this issue? 4.Are your possible activities in line with applicable law? 5.What impact will your possible activities have? 6.Which stakeholders would you involve in this issue?

15 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-issue-tool, basic logic Rele- vance? Leverage? Activi- ties? Impact?Law? Stake- holder? core subject A YES continue with issues of core subject A issue A1 YES NO continue with A2 issue A2 NO continue with A3 issue A3 YES issue A... YES NO core subject B NO continue with core subject C issue B...

16 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-issue-tool, Excel sheet, excerpt How to use this tool? Please see "Step 5 You can identify the relevance…" of the 26k-user-guide. 26k-Issue-Tool for using ISO © Guido Guertler All rights reserved Please observe the details of handling this copyright as described in line 58 column B and C at the end of this Excel sheet Question 1Question 2Question 3 CORE SUBJECTS and ISSUES Is the core subject and its issues judged relevant for my organization? What leverage does my organization have on this issue? What kind of activities can my organization undertake on this issue? 6.2 Organizational Governance Accountability, transparency, ethical behavior, respect for stakeholder interests, and respect for the rule of law answer 6.3 Human rights Due diligence answer Human rights risk situations answer Avoidance of complicity

17 ISO Workshop How to decide on the relevance of a core subject or an issue? It’s an organization’s free decision A possible result of the stakeholder dialogue …prevailing applicable law …product spectrum …size of organization To decide in view of e.g.: …other codes used CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London

18 ISO Workshop Examples of decisions on the relevance of a core subject or an issue?  An automotive components manufacturer may consider “consumer issues” an irrelevant core subject  So also e.g. schools or hospitals on “community involvement and development”  An enterprise conducting business only in Europe may consider guidance on “human rights” irrelevant because law exists and is properly enforced  A German manufacturer may consider the issue “Health and safety at the workplace” irrelevant in view of social dialogue, national law, and regulation  A local company may consider all guidance on “international norms of behaviour” not relevant CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London

19 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London The 26k-select® software This software portrays the 26k-issue-tool (excel sheet ), but offers a significant added value: 1.Interactive ISO application projects 2.Progressing in steps, not overlooking any item 3.Flexibility: Application projects may be designed for an entire enterprise, a business unit, a regional unit, or a just a department or a group 4.Storage of application projects; the issue analysis can be completed at any time; repeated analysis after a time 5.Inclusion of, and reference to, relevant existing documents 6.26k-select produces a WORD document on the results 7.Complete documentation of considerations for e.g. stakeholder dialogue.

20 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London The European Commission's final draft "A renewed EU strategy for Corporate Social Responsibility“ of November 2011 is remarkable in some aspects:  The EU urges enterprises with more than 1000 employees to voluntarily engage more in CSR  The EU takes into account the special role and situation of European SMEs  The EU gives equal importance to UNGC, GRI, or ISO  The EU envisages regulation if a voluntary approach does not work properly. Using the 26k-issue-tool resp. the 26k-select software meets the EC’s expectations

21 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-user-guide and 26k-issue-tool*, availability: English, Spanish, French, Chinese, Czech, German In the pipeline: Arabic, Lao 26k-select software: German: October 2012 English, French, Spanish: autumn 2012 onwards Other languages: to be defined * referenced by IFAN, the International Federation of Standards Users, see responsibility/index-sr.html responsibility/index-sr.html

22 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London What are the final recommendations to larger companies:  Take into account its increasing global recognition  Check its add value  Have prepared your position; you may be asked for  If you use ISO 26000, communicate it  Encourage your supply chain to use ISO 26000, but don’t make this a contractual requirement

23 ISO Workshop CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London …and how to communicate the use? It’s your choice, you may:  Use the ISO recommended text (or vary it)  Use your own text, separate, or as part of your CSR reporting  Practice a “self-declaration”  Publish “We are an ISO enterprise.”  Use the recommended logo  Other options …but always accompanied by information on facts

24 Thank you for your attention. Some slides in annex … CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO Workshop

25 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London Guido Gürtler NORMAPME expert and ICC observer to ISO ACE26000 (Advice, Creativity, Efficiency in using ISO 26000) Farmerstr. 17 D Gröbenzell T on ISO micro-company Castro 17 E Hío, Cangas T M Skype: ace26k

26 “This International Standard is not a management system standard. It is not intended or appropriate for certification purposes or regulatory or contractual use. Any offer to certify, or claims to be certified, to ISO would be a misrepresentation of the intent and purpose and a misuse of this International Standard. As this International Standard does not contain requirements, any such certification would not be a demonstration of conformity with this International Standard.” Annex CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London ISO 26000, scope, excerpt

27 ISO Guidance on Social Responsibility Communication on its application We hereby state that our organization is well acquainted with ISO 26000, its content, and how it may be used to prioritize and to work with social responsibility. We recognize ISO as a reference document that provides guidance on social responsibility. We have used ISO as a guide to integrate social responsibility into our values and practices. More details are given on and/or in. For any further information please contact the undersigned. Date and place…..Signature(s)…..Address Annex CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London Draft proposal, in line with ISO‘s recommendations

28 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-user-guide Tip 1: Purchase ISO 26000; look for the best price, e.g. at Tip 2: Deny certification offers because certification is a misuse of ISO Tip 3: If certification bodies approach you, ask them how they use ISO for their own organization. Tip 4: Disapprove certification because it is counter-productive to the enhancement of social responsibility. Tip 5: Do not hesitate to inform government that ISO must not to be used for regulatory purposes. Annex

29 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-user-guide Tip 6: Do not hesitate to warn business partners that ISO is not applicable for contractual use. Tip 7: Several ISO issues may be covered by national law. Consult e.g. your trade association because ISO guidance is basically not relevant in such cases. Tip 8: Decide whether your entity is an “organization”* as defined in ISO * “ 2.12 organization entity or group of people and facilities with an arrangement of responsibilities, authorities and relationships and identifiable objectives” Tip 9: Use the 26k-issue-tool to identify core subjects and issues which you consider relevant to your organization. Annex

30 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-user-guide Tip 11: Don’t be too happy with your analysis because an ISO document cannot cover all possibilities; feel encouraged to look for additional items that could be favorably applied in your unique situation to meet actual needs of “your” society (substantive SR). Tip 10: Don’t be surprised if not all issues of all core subjects are judged relevant to your organization. Tip 12: Use the findings of your application of the 26k-issue-tool as a most valuable input for your stakeholder dialogue. Tip 13: Feel encouraged using the EFQM model (or others) for your own estimation of the added value of ISO 26000; include your findings into your stakeholder dialogue. Annex

31 CSR Europe, ISO Workshop 21. September 2012, Ricoh Europe, London 26k-user-guide Tip 14: Compare ISO with trade associations’ codes of ethics or codes of conduct and decide which code or “mixture of codes” you want to follow. Tip 15: as SME you may conduct the analysis and the stakeholder dialogue jointly with representatives of your trade association and/or other trade association members. Tip 16: If you find alternative offers, which better meet your expectations, use ISO in a complementary way. Add a related remark to your ISO communication. Tip 17: Use the ISO-recommended communication towards customers, suppliers, governments and other stakeholders. Tip 18: Accept this kind of SR communication from your partners. Annex


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