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Sarkis H Mesrobian Mathew Gleason Hein Htet Aung.

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Presentation on theme: "Sarkis H Mesrobian Mathew Gleason Hein Htet Aung."— Presentation transcript:

1 Sarkis H Mesrobian Mathew Gleason Hein Htet Aung


3 Founded by entrepreneurs Hein Htet Aung (Tim), Sarkis Mesrobian and Matthew Gleason and Industrial Design Students Manufacturing/sales company SHM INC product : “Laundry Care Bag” All purpose, personal, and versatile Committed to giving back to the community Contributes to local conservation programs Growth possibilities- Laundry detergents, softeners, laundry machines other transportation bags Company Description

4 First company based solely on laundry transportation Product designed to facilitate laundry transportation Eliminates the need to separate colors and whites at laundry the machine Creates a new market inside a current market Missions and Goals

5 High Quality Materials Durability Heavy duty/lightweight Carbon Fiber, Reinforced Aluminum, Heavy Duty, Lightweight Cloth Recognizable branding Strong customer service team Reliable manufacturer 10 year warranty Easy storage/ collapsible design Core Competencies

6 Marketing environment for SHM INC represents its opportunities SWOT analysis will present the company’s position is in the marketplace Strengths- original product, strict quality controls Weakness- failure to expand product line, or failure to dismiss, recognize opportunities Opportunities- other transportation bags (beach bags) Threats- competitors Situation Analysis

7 Laundry transportation market virtually untouched Large retailers will be able to copy our product Copy-cat companies can make changes to our original Competitors include Wal-Mart, Target, The Container Store Core competences and branding distinguish us from competitors Competition

8 Essentially anyone who does laundry When transportation is an issue No specific age group Target Market

9 Give 25 bags out on college campuses during move-in Give 25 bags out in supermarkets in the laundry isle Get involved with larger retailers (Target, Tj Maxx, etc Sell our bag on QVC 10 year warranty Marketing Mix

10 Marketed through local laundry specialty shops and larger retailers Use other companies established distribution channels maintain strong relationship with distribution channel members. Distribution Strategy

11 Free bags at laundry specific locations Ads that will be heard/seen on radio and laundry supplies websites Flyers on college campuses Use larger retailers to promote our product Promotion through other companies/ word of mouth Promotional Strategy

12 Price relatively high before competition comes in Based on overhead and cost of materials Not concerned to price its products at the highest level to gain prestige or to signal luxury Price will reflect quality of product Avoid “Snob appeal” Seek Quality at affordable price Lower price when other products emerge into the market Relatively high profit margin Pricing Strategy

13 January 1 st 2014, Production begins for test run April 2014, all kinks rolled out May 2014, sell products locally and begin searching for contracts August 2014, achieved signed contracts with at least 3 big retailers September 2014, search for future sustainable products Increase product line Schedule

14 Questions and Comments? Entrepreneurial Marketers Sarkis H Mesrobian Hein Htet Aung Matthew Gleason Thank You

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