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Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products,

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Presentation on theme: "Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products,"— Presentation transcript:

1 Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. 1.tariff 2.quota 3.embargo 4.strike

2 Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. 1.tariff 2.quota 3.embargo 4.strike

3 Kotler / Armstrong, Chapter 19 The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. 1.treaty 2.quota 3.importing 4.monetary control

4 Kotler / Armstrong, Chapter 19 The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. 1.treaty 2.quota 3.importing 4.monetary control

5 Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______

6 Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______

7 Kotler / Armstrong, Chapter 19 The purpose of the World Trade Organization (WTO) is to _____. 1.set up marketing offices 2.increase nontariff trade barriers 3.enforce GATT rules 4.establish new products/services globally

8 Kotler / Armstrong, Chapter 19 The purpose of the World Trade Organization (WTO) is to _____. 1.set up marketing offices 2.increase nontariff trade barriers 3.enforce GATT rules 4.establish new products/services globally

9 Kotler / Armstrong, Chapter 19 The two economic factors that reflect a country’s attractiveness as a market are _______. 1.population size and gross national product (GNP) 2.population density and income distribution 3.industrial structure and income distribution 4.population size and population density

10 Kotler / Armstrong, Chapter 19 The two economic factors that reflect a country’s attractiveness as a market are _______. 1.population size and gross national product (GNP) 2.population density and income distribution 3.industrial structure and income distribution 4.population size and population density

11 Kotler / Armstrong, Chapter 19 Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? 1.subsistence 2.industrializing 3.raw material exporting 4.industrial

12 Kotler / Armstrong, Chapter 19 Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? 1.subsistence 2.industrializing 3.raw material exporting 4.industrial

13 Kotler / Armstrong, Chapter 19 The United States is considered to have which type of industrial structure? 1.subsistence 2.industrializing 3.raw material exporting 4.industrial

14 Kotler / Armstrong, Chapter 19 The United States is considered to have which type of industrial structure? 1.subsistence 2.industrializing 3.raw material exporting 4.industrial

15 Kotler / Armstrong, Chapter 19 Which of the following is not a factor to consider of a country’s political-legal environment? 1.attitudes toward international buying 2.government bureaucracy 3.monetary regulations 4.all of the above

16 Kotler / Armstrong, Chapter 19 Which of the following is not a factor to consider of a country’s political-legal environment? 1.attitudes toward international buying 2.government bureaucracy 3.monetary regulations 4.all of the above

17 Kotler / Armstrong, Chapter 19 International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. 1.true 2.false

18 Kotler / Armstrong, Chapter 19 International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. 1.true 2.false

19 Kotler / Armstrong, Chapter 19 Overlooking cultural difference can result in embarrassing marketing mistakes. 1.true 2.false

20 Kotler / Armstrong, Chapter 19 Overlooking cultural difference can result in embarrassing marketing mistakes. 1.true 2.false

21 Kotler / Armstrong, Chapter 19 Global markets should be ranked on which of the following? 1.market size 2.market growth 3.competitive advantage 4.all of the above

22 Kotler / Armstrong, Chapter 19 Global markets should be ranked on which of the following? 1.market size 2.market growth 3.competitive advantage 4.all of the above

23 Kotler / Armstrong, Chapter 19 Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. 1.importing 2.exporting 3.licensing 4.management contracting

24 Kotler / Armstrong, Chapter 19 Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. 1.importing 2.exporting 3.licensing 4.management contracting

25 Kotler / Armstrong, Chapter 19 Which of the following is not a type of joint venturing? 1.indirect exporting 2.licensing 3.contract manufacturing 4.management contracting

26 Kotler / Armstrong, Chapter 19 Which of the following is not a type of joint venturing? 1.indirect exporting 2.licensing 3.contract manufacturing 4.management contracting

27 Kotler / Armstrong, Chapter 19 A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. 1.indirect exporting 2.tariffs 3.contract manufacturing 4.management control

28 Kotler / Armstrong, Chapter 19 A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. 1.indirect exporting 2.tariffs 3.contract manufacturing 4.management control

29 Kotler / Armstrong, Chapter 19 A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. 1.management contracting 2.a tariff 3.contract manufacturing 4.administrative selling

30 Kotler / Armstrong, Chapter 19 A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. 1.management contracting 2.a tariff 3.contract manufacturing 4.administrative selling

31 Kotler / Armstrong, Chapter 19 The easiest of the three modes used to enter a foreign market is by _____. 1.exporting 2.joint ventures 3.contract manufacturing 4.direct investment

32 Kotler / Armstrong, Chapter 19 The easiest of the three modes used to enter a foreign market is by _____. 1.exporting 2.joint ventures 3.contract manufacturing 4.direct investment

33 Kotler / Armstrong, Chapter 19 The biggest investment in a global market comes from _____. 1.indirect investment 2.joint ownership 3.contract manufacturing 4.direct investment

34 Kotler / Armstrong, Chapter 19 The biggest investment in a global market comes from _____. 1.indirect investment 2.joint ownership 3.contract manufacturing 4.direct investment

35 Kotler / Armstrong, Chapter 19 A _____ marketing mix uses the same marketing approaches worldwide. 1.global 2.standardized 3.generalized 4.Park Avenue

36 Kotler / Armstrong, Chapter 19 A _____ marketing mix uses the same marketing approaches worldwide. 1.global 2.standardized 3.generalized 4.Park Avenue

37 Kotler / Armstrong, Chapter 19 When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” 1.true 2.false

38 Kotler / Armstrong, Chapter 19 When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” 1.true 2.false

39 Kotler / Armstrong, Chapter 19 Creating new products or services for new foreign markets is called _____. 1.product extension 2.product invention 3.product adaptation 4.new product mix

40 Kotler / Armstrong, Chapter 19 Creating new products or services for new foreign markets is called _____. 1.product extension 2.product invention 3.product adaptation 4.new product mix


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