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Unique journal  Only primary care journal written specifically for GPs managing cardiovascular disease in the UK  Editorial format specially developed.

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Presentation on theme: "Unique journal  Only primary care journal written specifically for GPs managing cardiovascular disease in the UK  Editorial format specially developed."— Presentation transcript:

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2 Unique journal  Only primary care journal written specifically for GPs managing cardiovascular disease in the UK  Editorial format specially developed for primary care  Easy-to-read and authoritative format > 15,000 specially targeted prescribers in cardiovascular disease and diabetes

3 The right circulation GPsWi’s special interest in diabetes or cardiology Lead GPs in diabetes clinics GPs in practices with highest treated populations of CHD and diabetes (NHS QOF data 2008) PCO disease co-ordinators - CHD - Diabetes Pharmaceutical advisors Prescribing advisors Total Largest primary care circulation in the UK specifically targeting cardiovascular disease and diabetes 3,265 4,470 7, ,645

4 Distinguished editorial team UK Editor Professor Michael Kirby Visiting Professor, Faculty of Health and Human Sciences, University of Hertfordshire Managing Editor Susan Mayor Formerly News Editor, British Medical Journal, Managing Editor of British Journal of Primary Care Nursing – Cardiovascular Disease and Diabetes Consulting European Editor Professor Richard Hobbs Professor and Head of Primary Care and General Practice, University of Birmingham, Chair of European Primary Care Cardiovascular Society

5 Supported by distinguished advisory board Dr Chris Arden, SouthamptonDr David Haslam, Hertfordshire Dr Alan Begg, Dundee, ScotlandDr George Kassianos, Berkshire Dr Timothy Butler, County DurhamEve Knight, London Dr Mark Davis, LeedsProfessor Jonathan Mant, Birmingham Dr Simon de Lusignan, LondonDr Jim McMorran, Warwick Dr Stewart Findlay, DurhamDr Mike Mead, Leicester Professor David Fitzmaurice, BirminghamDr Honor Merriman, Oxford Dr Ahmet Fuat, DurhamDr Rubin Minhas, Kent Dr Roger Gadsby, CoventryDr Jim Moore, Cheltenham Dr Kathryn Griffith, YorkJan Procter-King, Bradford Caroline Gunnell, EssexDr Jane Skinner, Newcastle-upon-Tyne Dr Geoff Hackett, WalsallDr Fran Sivers, London Dr Martin Hadley-Brown, Norfolk

6 We offer…  Rapid review  < 4 weeks from submission  Early online publication  < 7 days after acceptance  Rapid publication  < 12 weeks after acceptance  Free, unrestricted online access to full contents at

7 Regular sections  Original research conducted in primary care  News and reviews  Critical analyses of important new trials and other research  Management of key areas of cardiovascular disease  Invited reviews  Practice guidelines management protocols  Congress reports  Case studies

8 European edition: Free to members Austria Belgium Denmark Finland France Germany Greece Italy Netherlands Norway Portugal Spain Sweden Switzerland  Future editions to be published in French, German, Portuguese and Spanish Ability to reach > 20,000 primary care professionals in:

9 Sponsorship opportunities Unique circulation provides an assured and targeted readership  Advertising  Supplements  Reprints  Roundtables and workshops  Electronic media

10 Supplements ■Unique environment to reach primary care physicians/GPs responsible for daily treatment of cardiovascular disease ■Supplements peer-reviewed ■Published in full online at Information for sponsors at

11 Roundtables and workshops The audience  Unique ability to identify critically important GPs to attract audiences you need to reach  National networks of meetings delivered at local roadshows  Authoritative faculty from editorial team and advisors with clear understanding of needs of primary care Publication Print journal Online at  Full, unrestricted access  alerts to registered readers CME accreditation available

12  Free, unrestricted online access to complete contents at  Free alerts to registered readers Unique web-based news and educational programmes to be launched 1Q 2009  Real-time news reporting  Monthly electronic newsletter  Analysis and commentary

13  Criteria for acceptance - Topics of special interest to primary care physicians/GPs - Relevant to clinical practice in primary care - Appointment of one of chairs by journal  Additional resources - Virtual meetings - Roundtable discussions by KOLs - Slide resources - Downloadable slides with commentaries - Highlights of satellite symposia - Meet-the-Expert - Interviews with KOLs with downloadable slides  All supported by alerts and newsletters CME credits available Online symposia

14 Online advertising ■Online advertising is accepted as a legitimate source of revenue to support educational programmes ■Banner advertising is accepted on the online journal ■Advertorials can be prepared on every subject linked to relevant articles by key word ■ alerts will be accepted for online symposia and other sponsored programmes and events

15 To learn more about these opportunities Publisher Michael W Gibbs Advertising and Marketing Alex Greathead Sales Claire Coppen Production Manager Jackie Talbot Editorial Office Susan Mayor


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