Presentation on theme: "Macadamia Presentation January 2013 Presented by Kees Blokland."— Presentation transcript:
Macadamia Presentation January 2013 Presented by Kees Blokland
Content Introduction Growing areas Current supply worldwide Future supply Demand Price development 2012 highlights Key Factors for future
Global Trading & Agency BV Broker in nuts and dried fruits since 1993. Macadamias and Cashews are our core products. Sourcing Macadamias and Cashews worldwide for various customers. Strong relations with suppliers from South Africa, Malawi & Kenya. Stockholding in Europe. A broker crazy about macadamias!
Macadamias – A global crop Australia, South Africa, Hawaii, Kenya, Guatemala, Malawi, Brazil, China and many others.
Supply Summary – International Remarks: Australian crop has mainly faced some difficulties due to weather conditions. South Africa has shown steady healthy growth. Kenya is growing steadily, but crackouts are much lower (20% on average).
Future Supply About 5% growth of production worldwide. Remarks: Hot weather could have an impact on the quality and volume from Australia. China production is a guestimate.
Is supply finally growing? China starts having a crop. Kenya is growing fast on kernels. More trees are getting into productions in the new growing areas in South Africa. Bundaberg region in Australia is getting in production.
Consumption per capita vs income per capita
2012 Highlights Decent crops in all growing areas. Continuous demand due to stable prices. Emerging markets (Asia) playing a significant role in the macadamia industry. Product is seen as a premium product. Growing consumer awareness.
Key Factors for Future Generic marketing Growth in supply. Demand from emerging markets. But very important will be maintaining the existing markets!