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Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. 1.macroenvironment.

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Presentation on theme: "Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. 1.macroenvironment."— Presentation transcript:

1 Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. 1.macroenvironment 2.microenvironment 3.business environment 4.marketing environment

2 Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. 1.macroenvironment 2.microenvironment 3.business environment 4.marketing environment

3 Kotler / Armstrong 11e, Chapter 3 _____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers. 1.Advertising agencies 2.Suppliers 3.Intelligence firms 4.Marketing intermediaries

4 Kotler / Armstrong 11e, Chapter 3 _____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers. 1.Advertising agencies 2.Suppliers 3.Intelligence firms 4.Marketing intermediaries

5 Kotler / Armstrong 11e, Chapter 3 Marketers today are only concerned with their consumer markets. 1.True 2.False

6 Kotler / Armstrong 11e, Chapter 3 Marketers today are only concerned with their consumer markets. 1.True 2.False (marketers today may have five types of customer markets. These are the consumer market, the business market, the reseller market, the government market and the international market.

7 Kotler / Armstrong 11e, Chapter 3 A company’s _____ public includes its workers, managers, volunteers and board of directors. 1.employee 2.citizen-action 3.internal 4.human resource

8 Kotler / Armstrong 11e, Chapter 3 A company’s _____ public includes its workers, managers, volunteers and board of directors. 1.employee 2.citizen-action 3.internal 4.human resource

9 Kotler / Armstrong 11e, Chapter 3 The single most important demographic trend in the U.S. is the changing age structure of the population. 1.True 2.False

10 Kotler / Armstrong 11e, Chapter 3 The single most important demographic trend in the U.S. is the changing age structure of the population. 1.True 2.False

11 Kotler / Armstrong 11e, Chapter 3 Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential. 1.the Baby Boomers 2.Generation X 3.Generation Y 4.the Millenials

12 Kotler / Armstrong 11e, Chapter 3 Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential. 1.the Baby Boomers 2.Generation X 3.Generation Y 4.the Millenials

13 Kotler / Armstrong 11e, Chapter 3 In the United States today, married couples with children make up _____ of the nation’s 105 million households. 1.50% 2.65% 3.25% 4.34%

14 Kotler / Armstrong 11e, Chapter 3 In the United States today, married couples with children make up _____ of the nation’s 105 million households. 1.50% 2.65% 3.25% 4.34%

15 Kotler / Armstrong 11e, Chapter 3 The disabled market is relatively small in the United States and is not being actively pursued by marketers. 1.True 2.False

16 Kotler / Armstrong 11e, Chapter 3 The disabled market is relatively small in the United States and is not being actively pursued by marketers. 1.True 2.False (Marketers are actively pursuing this market, which is larger than the Hispanic and African-American markets)

17 Kotler / Armstrong 11e, Chapter 3 The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach. 1.save all you can 2.value is key 3.don’t shop at all 4.splurge regularly

18 Kotler / Armstrong 11e, Chapter 3 The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach. 1.save all you can 2.value is key 3.don’t shop at all 4.splurge regularly

19 Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. 1.shortages of raw materials; increased legislation; increased consumerism 2.the green movement; shortages of raw materials; increased pollution 3.increased pollution; increased government intervention; shortages of raw materials 4.increased consumerism; increased population; increased ethical expectations

20 Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. 1.shortages of raw materials; increased legislation; increased consumerism 2.the green movement; shortages of raw materials; increased pollution 3.increased pollution; increased government intervention; shortages of raw materials 4.increased consumerism; increased population; increased ethical expectations

21 Kotler / Armstrong 11e, Chapter 3 The most dramatic force shaping business today is the _____ environment. 1.natural 2.technological 3.economic 4.political

22 Kotler / Armstrong 11e, Chapter 3 The most dramatic force shaping business today is the _____ environment. 1.natural 2.technological 3.economic 4.political

23 Kotler / Armstrong 11e, Chapter 3 Which country leads the world in research and development spending? 1.United States 2.Japan 3.China 4.Germany

24 Kotler / Armstrong 11e, Chapter 3 Which country leads the world in research and development spending? 1.United States 2.Japan 3.China 4.Germany

25 Kotler / Armstrong 11e, Chapter 3 Legislation affecting business has _____ over the years. 1.increased steadily 2.decreased slightly 3.remained steady 4.grown immensely

26 Kotler / Armstrong 11e, Chapter 3 Legislation affecting business has _____ over the years. 1.increased steadily 2.decreased slightly 3.remained steady 4.grown immensely

27 Kotler / Armstrong 11e, Chapter 3 This legislation prohibits Web sites or online services from collecting personal information from children without parental consent. 1.Wheeler-Lea Act 2.Child Protection Act 3.Children’s Internet Protection Act 4.Children’s Online Privacy Protection Act

28 Kotler / Armstrong 11e, Chapter 3 This legislation prohibits Web sites or online services from collecting personal information from children without parental consent. 1.Wheeler-Lea Act 2.Child Protection Act 3.Children’s Internet Protection Act 4.Children’s Online Privacy Protection Act

29 Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? 1.To protect companies from each other 2.To protect companies from consumers 3.To protect consumers from unfair business practices 4.To protect the interests of society

30 Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? 1.To protect companies from each other 2.To protect companies from consumers 3.To protect consumers from unfair business practices 4.To protect the interests of society

31 Kotler / Armstrong 11e, Chapter 3 A person’s core values and beliefs are often erratic. 1.True 2.False

32 Kotler / Armstrong 11e, Chapter 3 A person’s core values and beliefs are often erratic. 1.True 2.False (People’s core beliefs and values have a high degree of persistence.)

33 Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the ways a society’s values are expressed? 1.people’s view of history 2.people’s view of society 3.people’s view of the universe 4.people’s view of others

34 Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the ways a society’s values are expressed? 1.people’s view of history 2.people’s view of society 3.people’s view of the universe 4.people’s view of others

35 Kotler / Armstrong 11e, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” 1.True 2.False

36 Kotler / Armstrong 11e, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” 1.True 2.False

37 Kotler / Armstrong 11e, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____. 1.society 2.organizations 3.others 4.nature

38 Kotler / Armstrong 11e, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____. 1.society 2.organizations 3.others 4.nature

39 Kotler / Armstrong 11e, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. 1.proactive 2.reactive 3.ingenuous 4.peaceful

40 Kotler / Armstrong 11e, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. 1.proactive 2.reactive 3.ingenuous 4.peaceful

41 Kotler / Armstrong 11e, Chapter 3 A company’s macroenvironment consists of all of the following except _____. 1.demographic forces 2.economic forces 3.competitive forces 4.none of the above

42 Kotler / Armstrong 11e, Chapter 3 A company’s macroenvironment consists of all of the following except _____. 1.demographic forces 2.economic forces 3.competitive forces 4.none of the above


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