1. Kotler / Armstrong 11e, Chapter 3
A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics.
macroenvironment
microenvironment
business environment
marketing environment

2. Kotler / Armstrong 11e, Chapter 3
A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics.
macroenvironment
microenvironment
business environment
marketing environment

3. Kotler / Armstrong 11e, Chapter 3
_____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers.
Advertising agencies
Suppliers
Intelligence firms
Marketing intermediaries

4. Kotler / Armstrong 11e, Chapter 3
_____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers.
Advertising agencies
Suppliers
Intelligence firms
Marketing intermediaries

5. Kotler / Armstrong 11e, Chapter 3
Marketers today are only concerned with their consumer markets.
True
False

6. Kotler / Armstrong 11e, Chapter 3
Marketers today are only concerned with their consumer markets.
True
False (marketers today may have five types of customer markets. These are the consumer market, the business market, the reseller market, the government market and the international market.

7. Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers, managers, volunteers and board of directors.
employee
citizen-action
internal
human resource

8. Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers, managers, volunteers and board of directors.
employee
citizen-action
internal
human resource

9. Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in the U.S. is the changing age structure of the population.
True
False

10. Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in the U.S. is the changing age structure of the population.
True
False

11. Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential.
the Baby Boomers
Generation X
Generation Y
the Millenials

12. Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential.
the Baby Boomers
Generation X
Generation Y
the Millenials

13. Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with children make up _____ of the nation’s 105 million households.
50%
65%
25%
34%

14. Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with children make up _____ of the nation’s 105 million households.
50%
65%
25%
34%

15. Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the United States and is not being actively pursued by marketers.
True
False

16. Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the United States and is not being actively pursued by marketers.
True
False (Marketers are actively pursuing this market, which is larger than the Hispanic and African-American markets)

17. Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach.
save all you can
value is key
don’t shop at all
splurge regularly

18. Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach.
save all you can
value is key
don’t shop at all
splurge regularly

19. Kotler / Armstrong 11e, Chapter 3
There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____.
shortages of raw materials; increased legislation; increased consumerism
the green movement; shortages of raw materials; increased pollution
increased pollution; increased government intervention; shortages of raw materials
increased consumerism; increased population; increased ethical expectations

20. Kotler / Armstrong 11e, Chapter 3
There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____.
shortages of raw materials; increased legislation; increased consumerism
the green movement; shortages of raw materials; increased pollution
increased pollution; increased government intervention; shortages of raw materials
increased consumerism; increased population; increased ethical expectations

21. Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today is the _____ environment.
natural
technological
economic
political

22. Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today is the _____ environment.
natural
technological
economic
political

23. Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and development spending?
United States
Japan
China
Germany

24. Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and development spending?
United States
Japan
China
Germany

25. Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over the years.
increased steadily
decreased slightly
remained steady
grown immensely

26. Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over the years.
increased steadily
decreased slightly
remained steady
grown immensely

27. Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online services from collecting personal information from children without parental consent.
Wheeler-Lea Act
Child Protection Act
Children’s Internet Protection Act
Children’s Online Privacy Protection Act

28. Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online services from collecting personal information from children without parental consent.
Wheeler-Lea Act
Child Protection Act
Children’s Internet Protection Act
Children’s Online Privacy Protection Act

29. Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons business legislation is enacted?
To protect companies from each other
To protect companies from consumers
To protect consumers from unfair business practices
To protect the interests of society

30. Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons business legislation is enacted?
To protect companies from each other
To protect companies from consumers
To protect consumers from unfair business practices
To protect the interests of society

31. Kotler / Armstrong 11e, Chapter 3
A person’s core values and beliefs are often erratic.
True
False

32. Kotler / Armstrong 11e, Chapter 3
A person’s core values and beliefs are often erratic.
True
False (People’s core beliefs and values have a high degree of persistence.)

33. Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a society’s values are expressed?
people’s view of history
people’s view of society
people’s view of the universe
people’s view of others

34. Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a society’s values are expressed?
people’s view of history
people’s view of society
people’s view of the universe
people’s view of others

35. Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a “me society” to a “we society.”
True
False

36. Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a “me society” to a “we society.”
True
False

37. Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____.
society
organizations
others
nature

38. Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____.
society
organizations
others
nature

39. Kotler / Armstrong 11e, Chapter 3
A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach.
proactive
reactive
ingenuous
peaceful

40. Kotler / Armstrong 11e, Chapter 3
A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach.
proactive
reactive
ingenuous
peaceful

41. Kotler / Armstrong 11e, Chapter 3
A company’s macroenvironment consists of all of the following except _____.
demographic forces
economic forces
competitive forces
none of the above

42. Kotler / Armstrong 11e, Chapter 3
A company’s macroenvironment consists of all of the following except _____.
demographic forces
economic forces
competitive forces
none of the above