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Kotler / Armstrong, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. 1.macroenvironment.

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Presentation on theme: "Kotler / Armstrong, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. 1.macroenvironment."— Presentation transcript:

1 Kotler / Armstrong, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. 1.macroenvironment 2.microenvironment 3.business environment 4.marketing environment

2 Kotler / Armstrong, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors, and publics. 1.macroenvironment 2.microenvironment 3.business environment 4.marketing environment

3 Kotler / Armstrong, Chapter 3 _____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers. 1.Advertising agencies 2.Suppliers 3.Intelligence firms 4.Marketing intermediaries

4 Kotler / Armstrong, Chapter 3 _____ include resellers, marketing service agencies, and financial firms that help a company to promote and sell its offerings to its final customers. 1.Advertising agencies 2.Suppliers 3.Intelligence firms 4.Marketing intermediaries

5 Kotler / Armstrong, Chapter 3 Banks, insurance companies, and credit companies that aid in financial transactions are called __________. 1.financial intermediaries 2.marketing services agencies 3.physical distribution firms 4.positioning

6 Kotler / Armstrong, Chapter 3 Banks, insurance companies, and credit companies that aid in financial transactions are called __________. 1.financial intermediaries 2.marketing services agencies 3.physical distribution firms 4.positioning

7 Kotler / Armstrong, Chapter 3 Financial, media, government, and citizen-action are several types of _________. 1. taxing authorities 2. legal departments 3. publics 4. marketing mix elements

8 Kotler / Armstrong, Chapter 3 Financial, media, government, and citizen-action are several types of _________. 1. taxing authorities 2. legal departments 3. publics 4. marketing mix elements

9 Kotler / Armstrong, Chapter 3 Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States. 1.true 2.false

10 Kotler / Armstrong, Chapter 3 Baby boomers, Generation X, and Generation Y are the three largest generational groups in the United States. 1.true 2.false

11 Kotler / Armstrong, Chapter 3 The baby boomer generation is made up of the period _____ s

12 Kotler / Armstrong, Chapter 3 The baby boomer generation is made up of the period _____ s

13 Kotler / Armstrong, Chapter 3 Which of the following are included in the major forces affecting a company’s macroenvironment? 1.marketing mix, positioning, price 2.cultural, political/legal, economic 3.marketing concept, goal setting, cultural 4.baby boomers, minimum wage rates, product/service

14 Kotler / Armstrong, Chapter 3 Which of the following are included in the major forces affecting a company’s macroenvironment? 1.marketing mix, positioning, price 2.cultural, political/legal, economic 3.marketing concept, goal setting, cultural 4.baby boomers, minimum wage rates, product/service

15 Kotler / Armstrong, Chapter 3 Countries that consume most of their own agricultural and industrial output are called subsistence economies. 1.true 2.false

16 Kotler / Armstrong, Chapter 3 Countries that consume most of their own agricultural and industrial output are called subsistence economies. 1.true 2.false

17 Kotler / Armstrong, Chapter 3 The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach. 1.“save all you can” 2.“value is key” 3.“don’t shop at all” 4.“splurge regularly”

18 Kotler / Armstrong, Chapter 3 The “shop until you drop” mentality of the 1990s has been replaced with a more _____ approach. 1.“save all you can” 2.“value is key” 3.“don’t shop at all” 4.“splurge regularly”

19 Kotler / Armstrong, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____. 1.shortages of raw materials; increased legislation; increased consumerism 2.the green movement; shortages of raw materials; increased pollution 3.increased pollution; increased government intervention; shortages of raw materials 4.increased consumerism; increased population; increased ethical expectations

20 Kotler / Armstrong, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____, and _____. 1.shortages of raw materials; increased legislation; increased consumerism 2.the green movement; shortages of raw materials; increased pollution 3.increased pollution; increased government intervention; shortages of raw materials 4.increased consumerism; increased population; increased ethical expectations

21 Kotler / Armstrong, Chapter 3 Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose. 1.true 2.false

22 Kotler / Armstrong, Chapter 3 Engel (Engel’s Law) noted more than a century ago that people shifted their spending as their income rose. 1.true 2.false

23 Kotler / Armstrong, Chapter 3 Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce. 1.true 2.false

24 Kotler / Armstrong, Chapter 3 Federal/state regulations can encourage competition and ensure fair markets for goods/services. Thus, governments develop public policy to guide commerce. 1.true 2.false

25 Kotler / Armstrong, Chapter 3 In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as _____. 1.marketing mix 2.marketing concept 3.cause-related marketing 4.Engel’s Law

26 Kotler / Armstrong, Chapter 3 In exercising their corporate social responsibility and building a more positive image, companies are now linking themselves to worthwhile causes. This is referred to as ____________. 1.marketing mix 2.marketing concept 3.cause-related marketing 4.Engel’s Law

27 Kotler / Armstrong, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? 1.to protect companies from each other 2.to protect companies from consumers 3.to protect consumers from unfair business practices 4.to protect the interests of society

28 Kotler / Armstrong, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? 1.to protect companies from each other 2.to protect companies from consumers 3.to protect consumers from unfair business practices 4.to protect the interests of society

29 Kotler / Armstrong, Chapter 3 Yankelovich identifies consumer segments whose purchases are motivated by self- views. Two examples are ______ and _______. 1.Generation M; Generation N 2.Refilled Nests; Do-It-Yourselfers 3.Do-It-Yourselfers; Adventurers 4.marketing mix; positioning

30 Kotler / Armstrong, Chapter 3 Yankelovich identifies consumer segments whose purchases are motivated by self- views. Two examples are ______ and _______. 1.Generation M; Generation N 2.Refilled Nests; Do-It-Yourselfers 3.Do-It-Yourselfers; Adventurers 4.marketing mix; positioning

31 Kotler / Armstrong, Chapter 3 A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market. 1.true 2.false

32 Kotler / Armstrong, Chapter 3 A renewed love of things natural has created a “lifestyles of health and service” (LOHAS) market. 1.true 2.false

33 Kotler / Armstrong, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” 1.true 2.false

34 Kotler / Armstrong, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” 1.true 2.false

35 Kotler / Armstrong, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____. 1.cost 2.non-profit organizations 3.others 4.nature

36 Kotler / Armstrong, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products is acting out her view of _____. 1.cost 2.non-profit organizations 3.others 4.nature

37 Kotler / Armstrong, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. 1.proactive 2.reactive 3.ingenuous 4.peaceful

38 Kotler / Armstrong, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. 1.proactive 2.reactive 3.ingenuous 4.peaceful

39 Kotler / Armstrong, Chapter 3 A company’s macroenvironment consists of all of the following except _____. 1.demographic forces 2.economic forces 3.competitive forces 4.technological forces

40 Kotler / Armstrong, Chapter 3 A company’s macroenvironment consists of all of the following except _____. 1.demographic forces 2.economic forces 3.competitive forces 4.technological forces


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