The Why -Kids don’t vote. Parents do. Make some new library advocates! -Parents should be modelling good behavior. Readers make readers. -Don’t forget the Boomers – Active brains and social participation is paramount.
Adult Summer Reading Program 2015 But Really?... When was the last time you got rewarded for reading as an adult? Adults are people, too.
Adult Summer Reading Program 2015 Who? People and Partners -Parents -Seniors -College Students -Regular Patrons -Staff -Every Adult! -Senior Center -Community Center -Universities and Community Colleges
Adult Summer Reading Program 2015 How? -Marketing Marketing Marketing -Have a strong presence on your website -Capture the “captive” audience -Engender strong buy-in from all staff -Piggy-back your other successful SRPs -Put posters all over your libraries -Relevant programming
Adult Summer Reading Program 2015 What? (Kind of Programs) -Dance to the rhythm -Show music-related movies -Ally your library with your city’s Summer Concert Series -Music appreciation class -Make instruments -Echolocation -Hooping (for reals) -Local music talent concert -Exercise to the rhythm -Free music in the library class -Music as therapy -Lives of the music makers -Local band competition -Poetry as music
Adult Summer Reading Program 2015 More Tips -DEFINITELY use online signups -A great opportunity to capture information that you can use to improve next year’s ASRP, like age, how patrons heard of ASRP, etc… -Ask for emails and turn that list in to a way to email-market your events. The next year you can use that list to remind everyone to sign up. -Adults do not expect there to be an SRP for them. Make their day!
Adult Summer Reading Program 2015 More Tips -Incentivize: Offer a prize drawing for finishers. Something fabulous. -Have your patrons indicate the favorite book they read on their reading logs, and make a display of those favorites at the end of the summer. Very popular!
Adult Summer Reading Program 2015 Questions? Contact me! Morgan Rose Pershing Santa Clara City Library 408.615.2904 firstname.lastname@example.org