Presentation on theme: "Hosting a Signature Event Presented by. Red to Black ® Peer-to-peer financial coaching to TTU students (all levels) Recently moved from student organization."— Presentation transcript:
Hosting a Signature Event Presented by
Red to Black ® Peer-to-peer financial coaching to TTU students (all levels) Recently moved from student organization to Student Affairs Just hosted our 9 th Annual Financial Education Week
Financial Education Week Typically takes place late March/early April Gone through lots of variations –Information booth –Financial check-up sites –Presentations –Guest speakers –Offer extra credit –Games –Free stuff!
First things first…. Plan ahead Surround yourself with good people Plan ahead KISS Evaluate every aspect so you can…. Plan ahead for next year
Plan ahead You can’t start planning early enough. Be clear on your expectations of every project. –Set up a time line –Make checklists –Have regular meetings with support staff/volunteers –Have firm deadlines Take on only the projects that you can complete in a reasonable amount of time. –Don’t bail out other projects to the detriment of your primary purpose (serving the students on campus)
Plan ahead When planning your activities, think about these questions: –Who is my target audience? (students only; grads and undergrads; faculty, staff and students; community members) –What do I want to accomplish with this activity? –How much time can I dedicate to the projects for this activity? (don’t forget to include marketing and fundraising in this time projection)
Surround yourself with good people Who will –help you plan? –help you execute? –help you deliver? –Volunteers? Staff? Both? Consider partnering with another 1 or 2 departments on campus or in community Create committees (ex: fundraising, volunteer, programming, and marketing)
Keep It Simple…Seriously Brainstorm lots of ideas Pick the best 2 or 3 Use a timeline and cost projection –If it is too costly (including your time) or has an unrealistic timeline….DROP IT! Or save it for a later date when you have more time and resources
Example Idea-info booth What is the purpose? What day(s) will it take place? Where will it be located? Do we need special permission to be at that location? Is there a cost? Times? If we are outside and the weather turns bad do we have a back-up plan? Who is in charge of reserving the space? Who is getting the supplies together? What supplies will we need each day? –Table –Tablecloth –Runner –Display board –Pens –Business cards –Brochures –Other giveaways –Activity? Prizes for participation –Extra credit slips
Activity at info booth- Spin the wheel What is the purpose? What days will it be at the booth? Times? Cost to rent or buy? What supplies do we need? –Wheel –Questions and Answers –Prizes Cups Stress reliever dollar signs Gift cards Who is renting or buying the wheel? Who is compiling the questions? Who is getting the gift cards? Donations? Purchasing?
Fundraising What do you need to fundraise? –Cash? –Gift cards? –In kind gifts? Who is in charge of fundraising? How much do they need to get? Do you have a letter you can give businesses? When is the fundraising deadline? –ALWAYS make this earlier than you need it. What happens if you don’t get enough donations?
Marketing How will you get the word out? – list serve –Flyers –Posters –Professors/instructors –Campus newspaper –Local t.v. station coverage –Social Media Who will design the marketing materials? –Are the items consistent with college/university standards? Make yourself a recognizable brand!
Be flexible Things will come up…be ready to roll or bend Usually no one will know things didn’t go perfectly except for the people behind the scenes Have a backup plan, especially for outdoor events!
Evaluate Did you reach your target audience? –Why or why not? Did you accomplish your activity the way you thought you would? –Why or why not? What 3 things were really successful? What are 3 things you can do better next time? Ask the other people involved to evaluate
Plan for next year Take the good –If things worked really well, use them again! –Some ideas may have worked ok, but just need a little tweak. Leave the bad –If an idea didn’t work at all, scrap it. –Figure out why it didn’t work (if possible) and put your resources into some other ideas
Don’t be scared! Try something new! –If it works, great! –If it doesn’t, that’s ok, too. Ask someone on your campus or from another campus if they have experience with your idea.
Sample Themes Change the Channel, Change Your Life ONE: change one thing, change everything
You tell me What has worked? What has not? What ideas are you thinking about, but can’t quite commit to?