But you can still see results in your work with us!
Send a press release, then call and ask if they got it and could consider it Send multiple press releases to multiple people, because we’re busy Be immediate clear that it’s local and clear on the w’s: who, what, when, where, why, how
SCENARIO A: A REPORTER SEEMS SHORT OR UNRESPONSIVE?
SCENARIO B: A BRIEF REPORT IS GIVEN ON TV THAT MISSES THE ENTIRE POINT OF THE INTERVIEW YOU GAVE
SCENARIO C: A REPORTER USES THE TERM “DEPRESSED PERSON” INSTEAD OF “PERSON WHO HAS DEPRESSION”
How Story Choices are Made 2 types of stories: News What happened; covers an event Enterprise Pursuing an idea not necessarily relating to a recent event Stories found by checking social media and Google; sparked interest from other stories, etc. This is just wondering about something and then finding the answer! Sources for these stories come from acquaintances, social media, website searches, remembering names from prior press releases or noted subject matter experts
How to Influence Story Choices? Be available Stay on the message – be honest and open!
Connect with Reporters Given that reporters turn to prior sources, the internet, and old press releases for ideas and sourcing, and given that these are some of our goals, how can we reach our goals utilizing the media?