1. Pack Folder Research

2. This pack folder is good as it has a very simple yet effective colour scheme, which is appealing to the user without being too bright/overpowering. It also has plenty of space for the resources to be stored. To improve it could have a bit more text, such as a welcoming paragraph or a description of what the user can expect from the pack.

3. This pack folder is very effective. The colours used (dark grey and purple) go well together to create an appealing theme which would make the folder appealing to users. Its purpose appears to be to inform users of something as there is a lot of text. This is good as it means the users would have a lot of information about the company the pack is for, although the large amounts of text could deter people from using the contents of the folder.

4. This pack folder is quite effective as it does not have much text, which makes it appear very simple and easy to use, but it still has important information e.g. The company name and website which would allow users to contact the company if necessary. It also means there is a lot of space for resources to be kept. However in my opinion, the colour scheme used for this pack folder is not very appealing, which could deter the target market from using its contents.