1. Business English Describing Trends 南榮技術學院 通識中心 專任講師 黃淑賢

2. Describing Trends

3. Objective: To describe and discuss figures and graphs Tasks: To describe figures and give reasons for rises and falls Procedure: Warm up/ Review:1.Key words and sentences 2. Dialogue Presentation: Role play activity Practice: Students work in groups and engage in role play Production: Students perform in front of the class

4. Language Work Rises and Falls decrease (decreased, decreased) decrease fall (fell, fallen) fall go down (went down, gone down ) Verb Noun increase (increased, increased) increase rise (rose, risen) rise go up (went up, gone up)

5. Describing changes Adjective (describes a noun) Adverb (describes a verb) steady steadily slight slightly sharp sharply dramatic dramatically 1. Sales increased ____ to 7,000 units in Feb. and 8,000 in March. 2. They fell _______________ to 4,000 in April. 3. They rose _______ back to 5,000 in May. 4. The _______ rise came in June to stand at 13,000 in June. rise slightly slight rise slight rise Increase steadily steady increase fall sharply sharp fall rise dramatically dramatic rise dramatic rise

6. Reasons for Rises: That was due to the because Reasons for Falls: That was due to because Spring/Summer/Fall/Winter sales campaign Christmas/Valentine’s Day/Mother’ Day. orders we broke into the US/Chinese market we signed a new agency agreement we increased our discounts to our wholesalers we got the big orders from Japan/China... increase competition. global depression our competitors launched a rival product. our main distributor went out of business

7. Dialogue This graph shows the sales results for the first and second quarters. Can everybody see it OK? Good. Lester will run through the figures for the first quarter for us and then Allen will report the figures for the second quarter. Shall we begin? OK, Lester, please. A: Good afternoon, everybody. Er…as you can see, sales stayed at units in B: 6,000January

8. When did the Spring sales campaign begin? C In February You can see that sales to then and they by another in to stand at. Er…Are there any questions ? B: steadily increased steadily 7,000went up 1,000 March 8,000

9. Why did we have that trough in April? C OK. Allen, Could you explain it for us? A Yes, of course. That was due to. Our in April and sales to 4,000 units. But we and sales back to 5,000 in May and the came in June to stand at 13,000 units D sharply dramatic Increase competition Increased our discounts to the wholesalers slightly increase competition competitors launched a rival product fell sharply increased our discounts to the wholesalers rose slightly dramatic rise

10. Was that because we ? C That’s right. in China, so we got a in June. Any questions? D: No. ABC Good job! Allen Thank you ! A Broke into the Chinese market Chinese market broke into the Chinese market We signed a new agency agreement dramatic recovery

11. Role Play Draw a graph representing a company’s sales results for two quarters. Work in small groups of four to present the graphs. Student A: You are the chairman of the meeting. Start and Control the meeting. Student B: You are the deputy sales manager. Run through figures for one quarter and give reasons for rises and falls. Student C: You are the president. Ask reasons for rises and falls Student D: You are the sales manager. Describe figures for the other quarter and give reasons for rises and falls. The following semi-structured Role Play Card will help you

12. Student A: You are the chairman of the meeting Start and Control the meeting. The following semi-structured Role Play Card will help you This graph shows the sales results for ___________ Can everybody see it OK? Good. _______will run through the figures for the ____ quarter for us and then Allen will report the figures for the ________ quarter. Shall we begin? OK, ________, please. A: OK. ____, Could you explain it for us? A Good job! ___,thank you! A

13. Student B: You are the deputy sales manager. Run through figures for one quarter and give reasons for rises and falls. Good afternoon, everybody. Er…as you can see, sales stayed at _________ units in ______ B: In_________. You can see that sales increased ____ to __ then and they went up by another _______ in_____ stand at _____ Er…Are there any questions B: The following semi-structured Role Play Card will help you

14. Student C: You are the president. Ask reasons for rises and falls When did the Spring/Summer/Autumn/Winter sales campaign begin? C Why did we have that trough in _______? C Was that because we broke into the ___ market?/ we got the big orders from___? C The following semi-structured Role Play Card will help you

15. Student D: You are the sales manager. Describe figures for the other quarter and give reasons for rises and falls. The following semi-structured Role Play Card will help you Yes, of course.That was due to increase competition. Our competitors launched a rival product/ because our main distributor went out of business/in ______ and sales fell _____ to ______ units. But we increase our discounts to the wholesalers/signed a new agency agreement and sales rose _____ back to ___ in _____ and the _______ rise came in______ to stand at______units D That’s right. We signed a new agency agreement in __, so we got a dramatic recovery in _______. Any questions? D:

16. SK II

17. Semi-structured Role Play Card This graph shows the sales results for ___________ Can everybody see it OK? Good. _______will run through the figures for the ____ quarter for us and then Allen will report the figures for the ________ quarter. Shall we begin? OK, ________, please. A: Good afternoon, everybody. Er…as you can see, sales stayed at _________ units in ______ B:

18. When did the Spring/Summer/Autumn/Winter sales campaign begin? C In_________ You can see that sales increased ____ to ________ then and they went up by another _______ in_____ to stand at _______________ Er…Are there any questions B: steadily

19. Why did we have that trough in _______? C OK. ____, Could you explain it for us? A Yes, of course.That was due to increase competition. Our competitors launched a rival product/ because our main distributor went out of business/ in _______ and sales fell _____ to ______ units. But we increase our discounts to the wholesalers/ signed a new agency agreement and sales rose _____ back to ___ in _____ and the _______ rise came in______ to stand at ______units D sharply dramatic slightly main distributor went out of business Signed a new agreement

20. Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D: No. ABC Good job! ____Thank you. A got the big orders from orders from________ Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D: No. ABC Good job! ____Thank you. A Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D: No. ABC Good job!