Presentation on theme: "Tips to increase probability of winning"— Presentation transcript:
1Tips to increase probability of winning Responding to RFPsTips to increase probability of winningREIBC & AIC-BC ConferenceSeptember 27, 2013Tekara Organizational Effectiveness
2Agenda What is an RFP? What is the process for submitting bids? What does a successful proposal look like?Q&A
3What is an RFP?A tool to create a competitive environment for the procurement of goods and servicesUsed by both Private & Public SectorEnables the buyer to get the best possible product at the best possible price from the most qualified suppliers.RFP can also provide for safeguards against fraud, collusion, nepotism, and cronyism.
4The Evolution of the RFP Historically only used in the public sectorVirtually every sector of business both private and public now use the RFP to:Create a competitive situationEncourage “Out Of The Box” thinkingRange of potential solutions/prices
5Types of Requests – 3 types Data gathering - may or may not contractRequest for Expressions of Interest (RFEI)Request for Information (RFI)Request for Qualifications (RFQL)Request for Technical Specifications (RFTS)Approved Vendor List
6Types of Requests – 3 types Will probably contract, but no vendor selectedRequest for Quotation (RFQT)Request for Proposal (RFP)
7Types of Requests – 3 types Will contract and a vendor has been selectedNotice of Intent (NOI)Letters of Objection
8Elements of the RFP RFPs all have unique requirements Proposals need to adapt to meet the requirementsRange from short letter type to full binder size
9Elements of the RFP - Sample Project Overview & Administrative InformationTechnical RequirementsManagement RequirementsVendor SectionPricing SectionContracts & LicensesAppendices
10The Process of Submitting Bids Bid / No Bid DecisionOutline BidSelect Your “Team”Secure ResourcesWork AssignmentsSolutionsProposal ReviewProposal Submission
11To Bid or not To Bid? Ask your self “Can I win” Which opportunities should you pursue?Time/resources/capital/ROIBudgetBusiness alignmentsFits with business growth plans
12To Bid or not To Bid? Create vital evaluation criteria Feasibility Technical or professional expertise, does it exist?AvailabilityDoes your company have the technology or expertise?FundingTime/resources/capital to fund the projectWhat is the buyer’s financial capacity?
14The Process Of Submitting Bids Outline Bid – step 2Get all the “facts” – understand what the buyer really wantsSelect possible solutions to meet the RFP requirementsDetermine what resources, time, and capital will be required to submit a bid
15Fact Finding Techniques How can the vendor get the information they need to write a winning bidThe Official Question and Answer PeriodThe Vendors’ ConferenceNo report can completely identify the atmosphere and unspoken clues you can get by attending
16Fact Finding Techniques Limited communication during official RFP processNot always possible to ask questions in confidenceQuestions can result in amendments to the RFPQuestions & Answers are distributed to all biddersProtect proprietary or confidential information
17Fact Finding Techniques Strategies For Developing Effective RFP QuestionsQuestions that identify statements or requirements that may be incorrect and require clarification - technical feasibility, professional expertise, terminologyQuestions that clarify your interpretation of the RFPQuestions that will lead to a revision of the RFP
18Fact Finding Techniques Understand the buyers evaluation processBegins before RFP is even releasedRFP often sent to a select list of potential vendorsUnderstanding the process from the buyer’s point of view is critical to positioning your product or service for a successful proposal
19Fact Finding Techniques The Most Important InformationWhat does the buyer really need?What is their “CORE NEED”?
20Fact Finding Techniques Questions To Uncover The Buyer’s Core NeedWhat is the result the buyer is hoping to achieve?Reduce costs / New business / Market Penetration Market Share / Counter Competitor’s ActivitiesHow does this RFP fit the buyer’s business vision?What is the most prevalent problem or pain?What are the most common problems experienced by similar organizations?
21Fact Finding Techniques – Tips & Tricks Build and leverage relationshipsBe comfortable with all conversationsAsk the “Columbo” questions
22The Process Of Submitting Bids Select Your “Team” – step 3Creative Thinkers - for finding possible solutions and creatively solve potential problemsDetail Thinkers - for planning the implementationBig Picture Thinkers - for project management
24Strategies for Successful Proposal Writing Winning Strategy Is Not An Accident!The ancient Chinese tactician Sun Tzu in The Art Of War tells us:A good general has won the battle before it ever begins, positioning himself for victory before ever engaging the enemy.
25What Do Buyers Really Look For When Choosing A Vendor? TRUSTCan they trust your firm to deliver on your promises?CREDIBILITYAre your claims believable?RELATIONSHIPHow easy is your firm to work with?Will there be problems?
26What all Proposals Require Complete understanding of buyers need(s)Appropriate / unique solutionCost structure that provides valueProves you are trustworthy, credible and an expert.
27The Proposal Document Process Design and Automation Keep it simple Create templates to eliminate repetitive workEnsure a consistent style
28The Proposal Document Format A clear, easy to read, well defined format is vital to communicate your message and win the contractExecutive Summary:One to two pages maximumSummarize and communicate key pointsIntrigue the reader to read further
29The Proposal Document Format Table of Contents Help the reader find the key information quicklyFew proposals will be read from beginning to endBe sure to include specific reference to any mandatory information requested in the RFP
30The Proposal Document Format Introduction Keep it short and relevant Outline goals and objectives clearlyReference key benefits and success factors
31The Proposal Document Format Sections and subsections Include all information requested in the RFP DO NOT ASSUMEBe consistent with the RFP in naming the sectionsExpand on information considered critical to the success of the project
32The Proposal Document Format Consistent Themes Not everyone will read the proposal from front to backCapture key points in different sections to reinforceKeep the message consistent
33Consistent Themes - examples ManagementOn-time – On budgetExclusive ExpertisePricingCompetitive PriceLongest Life CycleTechnicalAdvanced TechnologyEase of Installation
34The Proposal Document & Conclusion Following Directions Keep it short Repeat key points and sign offFollowing DirectionsRead and follow directions carefullyFailing to follow directions could cost you the contract&
35Post Submission – Now What We won Congratulations – Now how do you deliver?We lost Debrief with the issuerContinue to build the relationship for future contractsBe gracious and make your enthusiasm knownThis is THE key learning opportunity