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SOCAL ® UP Innovative High Performance Precipitated Calcium Carbonate for Emulsion Paints PCC Division Solvay Special Chemicals.

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Presentation on theme: "SOCAL ® UP Innovative High Performance Precipitated Calcium Carbonate for Emulsion Paints PCC Division Solvay Special Chemicals."— Presentation transcript:

1 SOCAL ® UP Innovative High Performance Precipitated Calcium Carbonate for Emulsion Paints PCC Division Solvay Special Chemicals

2 2 Socal ® UP benefits in Emulsion paints  Up to 60 % TiO 2 substitution (1 : 1)  Up to 40 % cost savings for the Fillers Package  80 % carbon footprint reduction compared to TiO 2

3 3 Socal ® UP in Emulsion Paints: Why ?  Emulsion Paints are water-based Paints for covering interior or exterior surfaces  High quality modern Emulsion Paints must provide high optical and aesthetical value while controlling the raw materials cost …  … Objective which is currently a challenge, considering TiO 2 price volatility  The innovative Socal ® UP (“Ultra Performance“) offers exceptional performance characteristics that enable it to be used as a substitute for a majority of TiO 2 in Emulsion Paints

4 4 Socal ® UP Characteristics: Specific Morphology Socal ® UP has an unique innovative Morphology with Ultra Fine Fibres forming a highly porous micro shell structure Socal ® UP Socal ® P3 Pseudo Cubic (or spherical) Ultra Fine Fibre Fibre agglomeration Micro Shell Ultra Fine Fibre Particle agglomeration Fibre agglomeration Particle agglomeration

5 5 Socal ® UP is an innovative PCC offering a high Brightness, low oil adsorption & easy Handling, ideal for the use in Emulsion Paints SpecificationsValueUnit Brightness ( = 457 nm)  94 % Mean Particle Diameter (dp)0.04 – 0.07µm Residue on sieve (45 µm)  500 ppm Loss on drying  1 % CharacteristicsValueUnit Specific Surface Area (BET)30m 2 /g Oil adsorption50g/100 g Free Flowing Density200g/L Socal ® UP Characteristics: Properties Overview

6 6 Socal ® UP provides an outstanding Dry Opacity & good Wet Opacity in Paints compared to other high performance extenders Socal ® UP performances: Dry & wet opacity

7 7 Socal ® UP offers high Brightness and Whiteness to the Paint film Socal ® UP performances: Paint Brightness

8 8 Thanks to its specific morphology, Socal ® UP gives excellent Mechanical Resistance at considerably low Gloss, ideal for Matt Emulsion Paints Socal ® UP performances: Gloss & Mechanical Resistance

9 9 Paint formulation for Socal ® UP evaluation: standard EU formulations Medium 1Medium 2Premium Paint component%% TiO 2 0 – 12,5 5 – 25 Socal UP0 – 12, Socal P2050 Filler (GCC, Silica…) Binder11 18 Water PVC (%)

10 10 Socal ® UP: TiO 2 Replacement in Medium Paints Thanks to its specific morphology, Socal ® UP can substitute higher TiO 2 content (x 3) than Socal ® P2/P3 at constant dry opacity

11 11 Socal ® UP: TiO 2 Replacement in Medium Paint with Socal ® P2 Socal ® UP offers outstanding Dry Opacity even up to 60 % TiO 2 replacement in Medium Quality Paint

12 12 Socal ® UP: TiO 2 Replacement in Premium Paints Socal ® UP can substitute up to 50 % TiO 2 in Premium quality Paint with the same Dry Opacity performance

13 13 Paint formulation for Socal ® UP evaluation at constant PVC: standard US formulations Contractor FlatAcrylic Flat Paint component% TiO 2 3,5 – Socal UP0 – 50 – 11 GCC100 Aluminium Silicate18,521 Diatomea42 Binder1125 Water4528 PVC (%)7555

14 14 Socal ® UP: TiO 2 Replacement in Contractor flat paint Socal ® UP can substitute up to 60 % TiO 2 at same Dry Opacity At 20% TiO 2 substitution, Socal ® UP enhances Dry opacity

15 15 Socal ® UP: TiO 2 Replacement in Contractor flat paint Socal ® UP offers low gloss values ideal for matt emulsion paints.

16 16 Socal ® UP: TiO 2 Replacement in Contractor flat paint Socal ® UP brings excellent scrub resistance up to 40 % of TiO 2 substitution

17 17 Socal ® UP: TiO 2 Replacement in Acrylic flat paint Whatever the paint formulation (binder, PVC, filler package), Socal ® UP can substitute up to 60 % TiO 2 at same Dry Opacity

18 18 Socal ® UP: TiO 2 substitution level in matt paints Paint typeTiO 2 level TiO 2 substitution level by Socal UP (same dry opacity) Low cost paint3 – 5 %20 % Medium quality paint6 – 13 %60 % Premium quality paint14 – 25 %50 % TiO 2 substitution level by Socal UP in matt emulsion paint depends on paint quality:

19 19 Socal ® UP cost savings: TiO 2 substitution 60 % of TiO 2 substitution 39 % of cost savings 50 % of TiO 2 substitution 30 % of cost savings Due to its high efficiency to substitute TiO 2, Socal ® UP offers significant Costs Savings up to 40 % for the fillers package

20 20 Socal ® UP: Reduction of rheological additives Thanks to the morphology of Socal ® UP, reduction of rheological additive content to achieve similar viscosity

21 21 Conclusions: What’s in Socal ® UP for YOU ?  Thanks to its unique morphology, Socal ® UP offers exceptional performances in emulsion Paints: Potential for high level of TiO 2 substitution (up to 60% for 1:1 replacement) Significant cost savings Better sustainability with 80 % carbon footprint reduction compared to TiO 2 Increase of dry opacity at low gloss Excellent mechanical resistance Reduction of rheological additives  Socal ® UP is a breakthrough with an unique cost / performances balance to the benefit of our Paint customers

22 22 For more information, please visit our website at: For any type of inquiry, please feel free to contact us at the following « To the extent that any statements made in this presentation contain information that is not historical, these statements are essentially forward-looking. The achievement of forward-looking statements contained in this presentation is subject to risks and uncertainties because of a number of factors, including general economic factors, interest rate and foreign currency exchange rate fluctuations; changing market conditions, product competition, the nature of product development, impact of acquisitions and divestitures, restructurings, products withdrawals; regulatory approval processes and other unusual items. Consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements can be identified by the use of words such as "expects," "plans," "will," "believes," "may," "could" "estimates," "intends", "targets", "objectives", "potential", and other words of similar meaning. Should known or unknown risks or uncertainties materialize, or should our assumptions prove inaccurate, actual results could vary materially from those anticipated. The Company undertakes no obligation to publicly update any forward-looking statements”

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