Presentation on theme: "Chapter 5 Intercultural Communication"— Presentation transcript:
1 Chapter 5 Intercultural Communication Universitas CiputraBusiness Communication: Pocess & Product, 8eGuffey & LoewyBusiness CommunicationEven Semester 2014/2015International Business Management
2 Increasing Importance of Intercultural Communication Globalization of marketsTechnological advancementsGeneral global interconnectivityMulticultural workforce
3 Characteristics of Culture Culture is learnedCulture is inherently logicalCulture is the basis for individual and community identityCulture is dynamic
4 Dimensions of Culture Context Working style Time orientation Formality Communication style
5 Characteristics of High and Low-Context Cultures High Context CulturesRelationalCollectivistIntuitiveContemplativeHigh ContextJapaneseArabLatin AmericaSpanishEnglishItalianFrenchN. AmericanScandinavianGermanSwissLow Context CulturesLogicalLinearIndividualisticAction-orientedLow Context
6 Dimensions of Culture WORKING STYLE High-context : value group membership/decision/discussionLow-context: value individualismFormalityHigh-context: place more emphasis on tradition,ceremony, and social rulesLow-context : place less emphasis on suchactivities
7 Dimensions of Culture Communication style Time orientation High-context : rely on non-verbal cues to communicate. Meanings are embedded at many socio cultural levels.Low-context : emphasize words, straightforwardness, and openness.Time orientationHigh-context : Time is money. Value punctuality.Low-context : Take time to decide. More relaxed.
8 Improving Intercultural Oral Communication Learn foreign phrasesUse simple EnglishSpeak slowly and clearlyObserve eye messagesEncourage accurate feedbackCheck frequently for comprehensionAccept blameListen without interruptingRemember to smileFollow up in writing
9 Improving Intercultural Written Communication Adjust your writing style and toneAvoid humor to prevent misunderstandingsUse short sentences and short paragraphsMind titles and ranksAvoid ambiguous expressionsStrive for clarityUse correct grammarCite numbers carefully
10 Improving Communications In A Diverse Workplace Seek trainingUnderstand the value of differencesDon’t expect conformityMake fewer assumptions
11 Proverbs Reflect Culture What do these proverbs tell us about a culture and its values?US Proverbs“He who holds the gold makes the rules”“The early bird gets the worm”Chinese Proverbs“A man who waits for a roast duck to fly into his mouth must wait a very, very long time”“A man who says it cannot be done should not interrupt a man doing it”
17 Customs & Habit Yellow blooms signify deceit 1. Giving Flowers in RussiaYellow blooms signify deceitor a relationship break-up.Skip red carnations.Traditionally, red carnationsare placed on the graves ofthe dead, or are offered tosurviving war veterans.
18 Customs & Habit Clocks, handkerchiefs, straw 2. Giving Gifts in ChinaClocks, handkerchiefs, strawsandals and flowers are allassociated with death andfunerals in China.
19 Customs & Habit When tucking into a meal in 3. Adding Salt in EgyptWhen tucking into a meal inEgypt, try to avoid using thesalt-shaker. It’s insulting toyour host to sprinkle salt onyour food. If you have toseason your plate, it meansthat you find the meal’s tasterepulsive.
20 Customs & Habit Here’s one place where being 4. Being Punctual in VenezuelaHere’s one place where beingearly or on time is viewed asbeing rude. If you are invitedover to someone’s home for ameal, it’s recommended thatyou arrive mins late.Early or on time guests areviewed as being too eager,even greedy.
21 Customs & Habit Gift giving should be a happy, 5. Giving Gifts in NetherlandsGift giving should be a happy,positive experience. Whenselecting a present forsomeone in the Netherlands,don’t purchase fancy kitchenknives or scissors. Givingsharp, pointy objects as giftsis considered unlucky.
22 Customs & Habit This old custom dates back to 6. Clinking Glasses in HungaryThis old custom dates back tothe 1849 war with Austria.After defeating Hungarianforces and savagely killingthirteen of their military’sleaders, Austrian generalswere celebrating by smuglyclinking glasses and drinkingbeer.
23 Customs & Habit It’s rude to discuss business 7. Talking Business in BoliviaIt’s rude to discuss businessduring social occasions, suchas a wedding, or dinner party.If you’re attending a businesslunch or dinner, wait until yourhost brings up the subject ofwork. They may want to talkabout family first before goinginto business.
24 Customs & Habit When doing business in Turkey, it’s the custom for 8. Dining in TurkeyWhen doing business inTurkey, it’s the custom foryour host to pay for your meal.Requests to split the bill willbe viewed as a polite gesture,but won’t be accepted. If youwould like to pay your fairshare, Turks recommendinviting your host to a follow-up meal.
25 Customs & Habit Be mindful of your pen’s ink 9. Using Red Colour in KoreaBe mindful of your pen’s inkcolour. Scrawling a person’sname in red ink traditionallysignifies that the person isdeceased – an important pointto remember when giving abirthday card.
26 Customs & Habit In Finland, sauna is a popular 10. Sauna Invitation in FinlandIn Finland, sauna is a popularway to relax and socialize withfamily and friends. Don’t besurprised if your businessmeeting is followed up with aninvitation to the sauna. If youreceive such a request, restassured that your businessmeeting went well.