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/RestaurantDotOrg /NationalRestaurantAssociation

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Presentation on theme: "/RestaurantDotOrg /NationalRestaurantAssociation"— Presentation transcript:

1 1 @WeRRestaurants /RestaurantDotOrg /NationalRestaurantAssociation

2 2 Regulating Local Store Marketing Chris Wheeler, MarcomCentral March 12, 2014

3 3 Agenda Introduction Common problems Solutions Sample Use Cases –Subway Restaurants –Long John Silver’s –ARAMARK

4 4 MarcomCentral Introduction

5 5 MarcomCentral Long Track Record –Incorporated in 1999 –1,800 Active MarcomCentral Sites –20,000 FusionPro Users Worldwide –1,000,000 MarcomCentral User Accounts Outstanding People –Dedicated to Software Development & Services –75+ Employees –Solana Beach, CA HQ –Development Office in Chicago –Total Commitment to Client Success

6 6 Common Problems in Local Store Marketing

7 7 Local Store Marketing Problems Brand Globally Advertise Locally

8 8 Local Store Marketing Problems Brand Globally Advertise Locally -Local Store Marketing -Local Relevance -Drive Customers to Specific Locations -Franchisee Control -Corporate Values -Brand Standards -Drive Global Recognition -Corporate Control

9 9 Local Store Marketing Problems Manual process for customizing collateral Inability to efficiently monitor local branding Potential franchisee or partner frustration

10 10 The Consequences Rogue marketing Disintegration of brand integrity Loss of brand standard Potential effect on future expansion

11 11 Solutions

12 12 Solutions for Regulating Local Store Marketing Central Marketing Repository Intelligent Templates Global Branding, Local Message Reporting and Analytics

13 13 Demo: Subway Restaurants Long John Silver’s ARAMARK

14 14 @WeRRestaurants /RestaurantDotOrg /NationalRestaurantAssociation

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