Presentation on theme: "A Side of Savings Building Revolutionaries. Introduction & Goals Need to cut energy consumption by 10% by 2020 while still adhering to needs of brand."— Presentation transcript:
A Side of Savings Building Revolutionaries
Introduction & Goals Need to cut energy consumption by 10% by 2020 while still adhering to needs of brand Franchisee interest Short payback periods Simple implement ation of efficiency upgrades Ensured program success Brand loyalty
Financial Considerations Energy consumption only accounts for 3-4% of restaurant’s costs How to get franchisee participation?
Solution: The Sustainability Initiative
Drawing Franchisee Interest Based off of a Loyalty Program Improved Customer Retention Increased Revenue Expanded Consumer Base Realized Energy Savings Accumulated over time
Benefits for the Customer
SI Card Keep it Simple Swipe for points Simple 4 tier system Bronze, Silver, Gold, Hero Card Rank Up = More points & 1 new benefit Prestige/Feel-Good Factor Engraved “Hero” card upgrade Advertised for “Sustainability” recognition Sleek, “Sustainability” themed designs
SI App Customer Interaction
Starbucks Rewards Program
Chipotle’s “Green” Image
63% surveyed customers are more likely to visit a foodservice operation they view as socially conscious 53% of operators admitted to having an “actionable social responsibility strategy” would be necessary to remain competitive in the next two years Quoted from Technomic
Benefits for Good Burger Brand image Good Burger looks like a “green” brand Customer loyalty The customer will return to receive more rewards Upgrades New equipment to better meet health standards Real savings Reduced energy and water bill
How to cut energy consumption by 10% by 2020?
Numerous Factors to Consider Hours of Operation Location Efficiency of Equipment Age of Equipment Equipment Usage Management Environment Quality of Maintenance ?
Siemens Site Control: A Closer Look
Monitor & Control Onsite Devices
Key Components Client Services Assistance with determining best solution Help with equipment failure Cloud Based Data Center Monitor equipment efficiency Complete oversight of entire restaurant Alarm based system
Auto Fully automated system, optimum settings shifts accordingly Real-time, prioritized data that helps resolve issues across the entire enterprise Reduced stabilized costs year after year Rapid return on investment Short payback period Proven to substantially reduce energy consumption
Siemens Energy Management Calculator Provided Calculator: Based off of one Good Burger Restaurant
Benefits for the Owner Owner Monitor Ability to monitor all equipment in restaurant Understand visually their realized energy savings Specialized Plan Specifically designed for particular restaurant Cost effective method Ease Fully automated system Assistance available
Phase I Corporate owned Develop reports Pilot program: 3 mo. Phase II Introduce SI to franchisees Offer opt ins for bulk purchases Phase III Publicly Launch SI Periodic release of apps Phase IV Expansion Alter Requirements to meet goal
Conclusion We can reach the 2020 goal of reducing energy usage by 10% by 2020 With energy retrofits Siemen’s Site Control Marketing campaign Everyone benefits Happier customers Happier franchisees Happier planet