1. Marketing & Communications Organization Chart
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Executive Director
Kim Kennedy
Financial Analyst
Jerome Fitts
Assistant
Caitlyn Vo
CLINICAL
Director
Jackie Carr
Press Officers
Kim Edwards
Michelle Brubaker
Assistant
Melanie Treco
RESEARCH
Deb Kain
Press Officer
Scott Lafee
Press & Media Relations
Production Manager
Beth Regan
Creative Services Manager
Scott Parish
Traffic Manager
Ronnie Pait
Senior Writer
Sybilla Dorros
Designers
Marina Woods (Contract)
Writers
Freelance
Design & Production
Service Line Marketing
Director of Web Operations
Tim Ciraolo
Sr Web Designer
Amber Shaffer
Web Developer
Will Hutchinson (contract)
Social Media Specialist
Logan, Jessica (contract)
Service Line Web Manager
Sturak, Jennifer (contract)
Online Marketing Manager
Lawrence, Jennifer
Web Author
Parks, Ryan (contract)
Internet Marketing
Director
Leslie Webb
Specialist
Nadia Alvarado Binetti
Internal Communications
Director of Service Line Marketing
Karen Shea
SERVICE LINES
Service Line Marketing Managers
Alma Fisher
Anne Santoro
Erin Lavigna
Jennifer Arevalo
Erika Caampued (Contract)

2. Marketing & Communications Functions
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Crisis communications
Media monitoring
Press releases
Press conferences
Story development and pitching
Video production
Press & Media Relations
[Corporate Identity]
Marketing strategy
Advertising and media buying
Branding and identity management (logo and naming)
Publications
Sponsorships
[Service Line]
Service line marketing strategy
Publications and collateral
Events
Social media
Marketing
Website management + strategy of health.ucsd.edu
Website design, branding + templates
Website coding + application development
Platform administration
Social media and content
Web Marketing
Marketing
Internet Marketing
Making the Rounds
All-staff s
Screen savers
Digital displays
Internal communications boards
Posters
Intranet banners
Banners (limited)
HR Materials
Internal Communications

3. Press & Media Relations Coverage
Jackie Carr
Debra Kain
Director of Press & Media – Clinical
Health System
Surgery
Director of Press & Media – Research
Health Sciences Research
Schools of Medicine
School of Pharmacy
Kim Edwards
Michelle Brubaker
Scott Lafee
PIO
Sulpizio Cardiovascular Center
Moores Cancer Center
Emergency Preparedness
PIO
Women & Infants
Ortho/Trauma/Burn/ED
Bariatric Metabolic Institute
Emergency Preparedness
PIO
Basic and Translational Research
Neurosciences
Melanie Peters
Media Relations Assistant
Media Relations Support
Medscape Outreach
Tumblr Blog

4. Service Line Marketing Chart
____________________________________________________________
Karen Shea
Director of Service Line Marketing
Cardiovascular
Cancer
Medical Center Services
Misc.
Sponsorship and Advertising Manager
Advertising
Clinical Trials
Nursing
Function
Sponsorships
Alma Fisher
Anne Santoro
Service Line Marketing Manager
Surgery
Ortho
Sports Medicine
Neurosurgery
Function
Online Advertising
Event Manager
All Service lines
Reyna Stallings
Service Line Marketing Manager
Women and Infants
Med Group
Guest Relations
Concierge Medicine
Function
Direct Mail newsletters
Erin Lavigna (Contract)
Service Line Marketing Manager
Transplant
Corporate and Strategic Business
Government & Community Affairs
Function
Writing
Sr. Writer
Sybilla Dorros
Offsite Freelance Writers
Jennifer Arevalo
Erika Caampued (Contract)
Marketing Project Manager
Center for the Future of Surgery

5. Marketing Organization Chart
Kim Kennedy
Executive Director
Design & Production
Production Manager
Elizabeth Regan o
Traffic
Creative Services
Traffic Manager
Ronnie Pait
Creative Services Manager
Scott Parish
Onsite Designer
Marina Woods