1. 1 Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup.com What Green Cleaning Can Mean For You? BSCAI, Orlando, FL April 2, 2005

2. BSCAI – An Introduction to Green Cleaning 2 Never doubt that a small group of thoughtful, committed citizens can change the world. In fact, it’s the only thing that ever has. Margaret Mead

3. BSCAI – An Introduction to Green Cleaning 3 How Big Is Your Piece Of The Pie? Is It Growing? $150 billion industry Cleaning industry minimal real growth Growth through taking market share G reen can help

4. BSCAI – An Introduction to Green Cleaning 4 Why build green? Sell Price Const Cost Utilities Maintenance $250,000 $175,000 $500/month $20/month$30/month $250/month $177,500 ?????

5. BSCAI – An Introduction to Green Cleaning 5 Why build green? Sell Price Replacement Utilities Maintenance $500,000 New roof, furnace, A/C $3,000/month $40/month$60/month $1,500/month $0 15 years later ?????

6. BSCAI – An Introduction to Green Cleaning 6 Define “Green” Cleaning …products and services that reduce the health and environmental impacts compared to similar products and services used for the same purpose.” Executive Order 13101 Green Cleaning: Cleaning to protect health without harming the environment.

7. BSCAI – An Introduction to Green Cleaning 7 Define “Green” Cleaning Chemicals: Cleaners: Green Seal GS-37 Others: Low VOC Floor Finish: Sustainable, metal-free Hand Soaps: Non-antimicrobial Paper & Liners: Comprehensive Procurement Guidelines Green Seal Chlorine-Free Paper Association Equipment Vacuums: CRI Green Label Program Floor Machines: Vacuum attachments

8. BSCAI – An Introduction to Green Cleaning 8 Define “Green” Cleaning (cont) Entry mats Tools & Equipment: Micro-fiber mops & cloths Vapor machines High-efficiency carpet extractors Water-conserving tools & devices Recycling Integrated Pest Management Energy Other: Procedures Stewardship Communications

9. BSCAI – An Introduction to Green Cleaning 9 The Impact of Cleaning on… Building Owners & Managers Complaints Tenant Retention Profitability Vacancy Costs Sales Space Improvements Marketing Avoid Regulations

10. BSCAI – An Introduction to Green Cleaning 10 The Impact of Cleaning on… Building Tenants/Occupants Productivity $160/sq ft 2% - 7% $3+/sq ft Litigation Marketing

11. BSCAI – An Introduction to Green Cleaning 11 The Impact of Cleaning on… Product Users Health Worker’s Comp Turnover Recruiting Hiring Training Impact on service 3 Million custodians

12. BSCAI – An Introduction to Green Cleaning 12 The Environment 6 Billion pounds of chemicals 35 Billion plastic trashcan liners 4.5 Billion pounds of janitorial paper 500 Millions of pounds of equipment The Impact of Cleaning on…

13. BSCAI – An Introduction to Green Cleaning 13 Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA... States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington…. Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX…. Schools & Universities: Chicago, Pittsburgh, Washington State Health Care: Hackensack, Kaiser Permanente, Catholic Hospitals Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings Markets for Green

14. BSCAI – An Introduction to Green Cleaning 14 Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA... States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington…. Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX…. Schools & Universities: Chicago, Pittsburgh, Washington State Health Care: Hackensack Medical Center, Kaiser Permanente, Catholic Hospitals Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings Markets for Green

15. BSCAI – An Introduction to Green Cleaning 15  FAR Section 23.7 “…consider environmental factors when purchasing products and services  E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition  E.O. 13148 Greening the Government Through Leadership in Environmental Management  RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items  MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA  USGBC LEED Rating System Markets: Federal Agencies

16. BSCAI – An Introduction to Green Cleaning 16  FAR Section 23.7 “…consider environmental factors when purchasing products and services  E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition  E.O. 13148 Greening the Government Through Leadership in Environmental Management  RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items  MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA  USGBC LEED Rating System Markets: Federal Agencies

17. BSCAI – An Introduction to Green Cleaning 17 Markets: Schools Focus on Kids Kids are not miniature adults Student Performance Charles Young Elementary School Improvements on Standardized Tests Creating a better learning environment Declining budgets – tie to education Influencers CHPS EPA Tools for Schools PTA/PTO Healthy Schools Organizations Unions – NEA & AFT

18. BSCAI – An Introduction to Green Cleaning 18 Markets: Health Care Focus on “Healthcare Without Harm” Critical, Semi-Critical & Non-Critical Cleaning Hazardous waste, mercury, recycling Declining budgets – tie to health outcomes Influencers Health Care Without Harm Hospitals for a Healthy Environment IEHA, ASHES, EPA Other

19. BSCAI – An Introduction to Green Cleaning 19 Markets: Hospitality Focus on “green” and upscale facilities Issues IAQ (i.e. fragrances) Residential Issues (i.e. dust mites) Laundry & Warewashing Cost Products Procedures Marketing Influencers Green Hotel Association Green Seal EPA

20. BSCAI – An Introduction to Green Cleaning 20 Markets: Commercial Buildings Focus on “Green” buildings Public buildings (longevity) Vulnerable occupants High profile and Mission Cost Products Procedures Declining budgets – tie to: Better productivity Improved health Reduced liability Influencers USGBC

21. BSCAI – An Introduction to Green Cleaning 21 Commercial Office Buildings 191 Certified Projects 1,800+ Registered Projects Feds – GSA, DoD, EPA, USPS, DOI, USDA States – MO, NY, PA, CA, WI, WA, OR… Cities – Chicago, LA, NYC, Austin, LV… Universities – Washington, MIT, Duke, UM… K-12 -- Detroit & Seattle Public Schools… Building Owners – CB Rich Ellis, Hines… 2,000+ Unregistered Projects US Green Building Council LEED for New Construction

22. BSCAI – An Introduction to Green Cleaning 22 US Green Building Council LEED for Existing Buildings Cleaning Industry Can Deliver 13+ Credits (Plus 1 to 5 Innovation Credits): Sustainable Sites (2+) Water Efficiency Energy and Atmosphere (++) Materials and Resources (6) Indoor Environmental Quality (5++) Innovation Credits (?)

23. BSCAI – An Introduction to Green Cleaning 23 US Green Building Council LEED for Existing Buildings 85 Total Points (Credits) Certified: 32-39 points Silver: 40-47 points Gold:48-63 points Platinum:64+ points Cleaning Industry – 13 Points (Credits) Certified:40% Silver:33% Gold:27% Platinum20%

24. BSCAI – An Introduction to Green Cleaning 24 LEED for Existing Buildings The Value/Cost of a Point Sustainable Sites Credit 7.2 Reduced Heat Islands – Roof Surfaces City Hall, Chicago, Illinois $450,000

25. BSCAI – An Introduction to Green Cleaning 25 Why Others Want It (It’s NOT Just About LEED Credits) Reduce environmental and health impacts Reduce liability, legal costs and insurance Reduce regulatory and inspection load Improve tenant satisfaction Improve tenant retention Improve productivity Improve “product” quality Improved quality of work life Improve employee retention It’s GOOD Business!

26. BSCAI – An Introduction to Green Cleaning 26 No Matter the Size of Your Piece of Pie Green Can Help It Grow

27. BSCAI – An Introduction to Green Cleaning 27 Final Thoughts Green Cleaning can re-establish our industry’s “value” as essential to protecting public health, improving performance and productivity. Green Cleaning can make an enormous impact towards reducing our impact on the environment. What would happen to our industry if building owners decided they needed to clean 25% more?

28. BSCAI – An Introduction to Green Cleaning 28 Let’s Talk Green www.bscai.org www.usgbc.org www.GreenSeal.org www.scorecard.org/chemical-profiles/index.tcl (to learn about chemicals) www.NewDream.org (green purchasing) www.h2e-online.org (health care) www.chps.net (schools) www.HealthySchoolsCampaign.org (schools)  www.AshkinGroup.com -- DestinationGreen

29. BSCAI – An Introduction to Green Cleaning 29 DestinationGreen Free e-newsletter to help sales people sell more green products Go to www.AshkinGroup.com Click on link to DestinationGreen Enter email address to subscribe

30. 30 Making the world a cleaner, safer, healthier place … one building at a time. Thank You The Ashkin Group 812 / 332-7950 SteveAshkin@AshkinGroup.com www.AshkinGroup.com