1. Prepared by Elena Dunaeva, Assistent of the Head of Federal State Statistics Service (ROSSTAT ) UNECE Work Session on the Communication of Statistics 18-20 June 2014, Geneva, Switzerland THE REASON OF SUCCESS OR ATTEMPT OF ANALYSIS Session II: Evaluation of Communication Campaigns

2. 2 on information support of input-output tables calculation with regard to Popularization of economic and social official statistics Statistics – Simple talk about complex matters Awareness raising campaign

3. 2 MEASURABLE INDICATORS Rosstat comes out of the shadow Where do taxes come from? Where do goods go?

4. 2 POPULAR STATISTICS TRANSITION TO A NEW BASE YEAR

5. 2 In 2013 there were 21 463 references to Rosstat and related inquiries Share of neutral comments 89,6% (19 227 references) Share of negative comments 6,5% (1 389 references) Share of positive comments 3,9% (847 references) RESULTS: REFERENCES

6. To every thing there is a season, and a time to every purpose under the heaven: A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted; A time to kill, and a time to heal; a time to break down, and a time to build up; A time to weep, and a time to laugh; a time to mourn, and a time to dance; A time to cast away stones, and a time to gather stones together; a time to embrace, and a time to refrain from embracing; A time to get, and a time to lose; a time to keep, and a time to cast away; A time to rend, and a time to sew; a time to keep silence, and a time to speak; A time to love, and a time to hate; a time of war, and a time of peace. (Eccl. 3, 1-8) 6

7. A SHORT ANALYSIS 7 PRICES POPULATION BUSINESS NATIONAL ACCOUNTS References to Rosstat on key subjects LABOUR MARKET, EMPLOYMENT AND WAGES

8. 8 ARGUMENTS & FACTS WEEKLY NEWSPAPER An edition of this weekly newspaper is 2,2 mln copies Rosstat told who actually lied about statistics Prices for products: what was the real inflation in 2011 ? 27 December, 11:00 AM in the press-centre The audience of 1 issue is 6.5 mln people or every 19th Russian resident aged above 16 www.aif.ruwww.aif.ru around 16 000 000 visits per month 66 Regional editorial boards in Russia and 17 abroad. Disseminated in 60 foreign countries

9. TOPICAL ISSUE 9 How much will Russian people spend on the New Year holiday meal? How did USD and Euro rates affect Russian people’s well-being? Which goods will go up this autumn? Prices in Russia: reasons & facts

10. STATISTICAL LITERACY 10 Number of surveyed goods and services, 2014 What are CPI and GDP deflator? General pattern of average pricing International and national methodological guidelines, used for CPI calculation Structure of weights for CPI in 2014

11. Cities of the Russian Federation, where consumer prices were surveyed in 2013 11 2/3 of the Russian urban population reside in these cities Coverage  urban population– about 70%  total population – about 52%

12. Total number of surveyed trade and services organizations – almost 62,000 of which: markets service sector filling stations 37,000 (network – 6, 000) 37,000 (network – 6, 000) 882 > 22, 000 1 500 shops 12

13. FOOD FOR THOUGHT 13 Maximum and minimum CPI for all goods and services in the Russian constituents Maximum and minimum CPI for granulated sugar, chicken eggs and vodka in the Russian constituents Housholds’ rating of their financial situation in 2012 Consumer confidence index in Russia and a number of EU countries in February 2014

14. ГРАДУСНИК АиФ» 14 PUBLIC CONTROL Maximum and minimum CPI for granulated sugar, chicken eggs and vodka in the Russian constituents Chicken eggs Maximum and minimum changes of prices for certain food products ( March 2014) Potatoes Chicken eggs The political coalition Russian People’s Front will control prices on chicken eggs

15. State Duma of the Russian Federation: PUBLIC CONTROL 15 Депутатский запрос по стоимости услуг дошкольного воспитания Early childhood education Round table in the State Duma of the Russian Federation on Pricing and quality of the Russian products Maximum and minimum prices for certain groups of services In March 2014 in % to December 2013

16. Rosstat + Channel One/ TV program Test Purchase for official statistics users - 16 Types of goods that households most often give and receive as a gift Cost of food set for the New Year meal (RUR, per family) Cost of food set for the Russian salad (RUR) How much will Russian people spend on the New Year holiday meal?

17. 17 …kill two birds with one stone – Russian: kill two hares with one shot Inflation in the autumn Which goods will go up this autumn? INFLATION FORECAST: EXPERT ASSESSMENT

18. 18 THANK YOU FOR ATTENTION 39, Myasnitskaya St., 107450, Moscow,Russia www.gks.ru