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Pertemuan 6 Writing and Completing Business Messages (2) Matakuliah: J0612 - Komunikasi Bisnis Tahun : 2010.

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Presentation on theme: "Pertemuan 6 Writing and Completing Business Messages (2) Matakuliah: J0612 - Komunikasi Bisnis Tahun : 2010."— Presentation transcript:

1 Pertemuan 6 Writing and Completing Business Messages (2) Matakuliah: J Komunikasi Bisnis Tahun : 2010

2 Bina Nusantara PlanningWritingCompleting Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message Three-Step Writing Process

3 Bina Nusantara Adapting to the Audience RelationshipsRelationships SensitivitySensitivity Style and Tone

4 Bina Nusantara Audience Sensitivity Adopt a “You” Attitude Adopt a “You” Attitude Demonstrate Business Etiquette Demonstrate Business Etiquette Emphasize the Positive Emphasize the Positive Use Bias-Free Language Use Bias-Free Language

5 Bina Nusantara Mengubah sudut pandang “Anda” SAYA Saya telah mengatur Jadwal perjalanan Anda Mulai tanggal 1 Mei Saya meminta semua karyawan untuk merespon survei terlampir ANDA Anda bisa memulai Perjalanan Anda tanggal 1 Mei Karena ide Anda dihargai, mohon lengkapi survei terlampir

6 Bina Nusantara Bias-Free Language Age Gender Disability Race or Ethnicity Race or Ethnicity

7 Bina Nusantara Menghindar Bias Ras BIAS RAS James Lee, seorang pribumi Kanada, Melamar pekerjaan Seorang akuntan India dipekerjakan DIPERBAIKI James Lee melamar pekerjaan Seorang Akuntan dipekerjakan Menghindar Bias Gender BIAS GENDER Gadis kantor ( office girls) Salesman DIPERBAIKI Karyawan kantor ( office workers) Sales representative

8 Bina Nusantara Build A Strong Audience Relationship Establish Your Credibility Establish Build the Company’s Image Build the Company’s Image

9 Bina Nusantara Controlling Style And Tone Sentence Structure and Vocabulary ConversationalTone Plain English Active and Passive Voice

10 Bina Nusantara Word Choice SentencesSentences ParagraphsParagraphs Composing the Message

11 Bina Nusantara PlanningWritingCompleting Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message Three-Step Writing Process

12 Bina Nusantara Revising the Message ContentContent Style and Tone OrganizationOrganization

13 Bina Nusantara Editing for Clarity Sentence Style Faulty Parallelism Dangling Modifiers Long Noun Sequences Camouflaged Verbs Sentence Structure Awkward References Excess Enthusiasm

14 Bina Nusantara Producing the Message MultimediaElementsMultimediaElements DesignElementsDesignElements

15 Bina Nusantara Multimedia Elements PresentationSoftware Video Clips and Sound Bites GraphicsSoftware Hypertext Markup Language

16 Bina Nusantara Design Elements Consistency Balance Detail Restraint

17 Bina Nusantara Format for Business-Letters LetterheadStationery XXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXX xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxx: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxx, xxxxxxxxxxxxxx xxxxxxxxx Date InsideAddress Salutation TheMessage ComplimentaryClose SignatureBlock

18 Bina Nusantara XXXXXXXXXXXXXXX XX: xxxxxxxxxxxxxxxx XXXX: xxxxxxxxxx XXXXXXX: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Format for Memos MemoTitle Headings TheMessage

19 Bina Nusantara Proofreading Advice Make multiple passes Use perceptual tricks Get some distance Stay focused and vigilant Review hardcopy documents Double-check high-priority items

20 Bina Nusantara Distributing the Message Cost Concerns Convenience Time Constraints Security and Privacy


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