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© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 1 APAC IDEA ENGINEER POC PRIMER
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 2 INTRODUCING
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 3 We are a team of Idea Engineers who enable the “WHAT YOU COULD DO” conversation through structured yet agile and rapid prototyping
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 4 The IDEA ENGINEER Proof of Concept process is a service from SapientNitro that provides our clients with a rapid approach for internally communicating a concept. The goal of an IDEA ENGINEER POC is to develop a pressure-tested user journey story across business, brand, customer experience, and technology. IT IS RAPID It’s a model to communicate a concept, vision, and/or a strategic future state. STICKY It answers the “show me” question. And because seeing is believing, those believers, together, will make change. EFFECTIVE It creates a shared experience across departments and stakeholders, ultimately helping you secure funding to make your vision a reality. WHAT IS AN IDEA ENGINEER POC
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 5 ELEMENTS OF AN IDEA ENGINEER POC 2 DAY WORKSHOP Our place or yours. Our folks and your folks. Together we extrapolate on your existing ideas and data, incorporate some of our own, and develop a user journey storyboard. USER JOURNEY POC It tells a “focused” user journey that brings our collective thinking from the workshop to life; we build a simple POC that’s actionable and communicable – no flying cars. POC Guide A communication aid that helps you tell the POC story covering the business objective (Vision), strategic rationale (Why), the user story (What), with the technology considerations (How).
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 6 IDEA ENGINEER POC FRAMEWORK BUSINESS CREATIVE TECHNOLOGY IDEATIONUSER JOURNEYDESIGNPRODUCTION 6 WEEKS INPUTINNOVATIONOUTPUT PROOF OF CONCEPT (POC) POC GUIDE
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 7 STANDARD TEAM STRUCTURE 8 IDEA ENGINEERS WILL JOIN YOUR TEAM TO HELP CRAFT THE VISION STAKEHOLDERS AND SAPIENT ALIGNING TO A COMMON GOAL (x)(x) DAYS OF INNOVATION LEADING TO A FINAL USER JOURNEY & POC 30 BUSINESS Business Consultant/Engagement Lead CREATIVE Creative Director, User Experience UX Lead Information Architect Visual Designer TECHNOLOGY Creative Technologist Interactive Developer MANAGEMENT Program Management STAKEHOLDER GROUPS (sample set) UX / Design / Innovation Brand Marketing Information Technology Products Group Back Office Operations Sales Department Customer Service Etc… ELEMENTS OF A POC 2 Day Workshop User Journey POC POC Guide
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 8 SAMPLE PLAN WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WORKSHOP & USER JOURNEY DEFINITION VISUAL DESIGN INFORMATION ARCHITECTURE DEV I-1 DEV I-2 STABILIZATI ON DAY 0 QA I-1 QA I-2 KICKO FF IDEATIONDESIGNPRODUCTION ASSET PRODUCTION & POC GUIDE PREP ACTIVITIES OUTPUTS Business Objective Success Criteria & Measurement Approach Target Audience Identify Target Channel Key Features & Requirements Technical Feasibility Key Persona User Journey Story Conceptual Sketches Sketch Wireframes Creative Comps Visual Design Assets Prototype POC Guide CHECKPOINT CHECKPOINT POC Defined Validate Timeline CHECKPOINT CHECKPOINT User Story Defined CHECKPOINT CHECKPOINT Design Defined CHECKPOINT CHECKPOINT Change Freeze
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 9 Business Consultant Program Manager Creative Director UX Lead Information Architect Visual Designer Creative Technologist Business Consultant Program Manager Creative Director UX Lead Information Architect Visual Designer Creative Technologist Business Consultant Program Manager Creative Director UX Lead Creative Production Creative Technologist Interactive Development Team PRICING STRUCTURE IDEATION PHASEDESIGN PHASEPRODUCTION PHASE Anticipated Investment for 6-week POC engagement: S$120,000 FIXED PRICE* *Typical 6 week engagement is an Ideation phase, 2 weeks Design, and 3 weeks Production. Extension for additional scope at S$15, 000 per week. During the Ideation Phase, we will help you understand the amount of Design and Production required to complete your POC to help you keep it focused
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 10 WANT TO KNOW MORE? CONTACT: Jeffrey Blais Graham Engebretsen
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