1. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 1 APAC IDEA ENGINEER POC PRIMER

2. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 2 INTRODUCING

3. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 3 We are a team of Idea Engineers who enable the “WHAT YOU COULD DO” conversation through structured yet agile and rapid prototyping

4. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 4 The IDEA ENGINEER Proof of Concept process is a service from SapientNitro that provides our clients with a rapid approach for internally communicating a concept. The goal of an IDEA ENGINEER POC is to develop a pressure-tested user journey story across business, brand, customer experience, and technology. IT IS RAPID It’s a model to communicate a concept, vision, and/or a strategic future state. STICKY It answers the “show me” question. And because seeing is believing, those believers, together, will make change. EFFECTIVE It creates a shared experience across departments and stakeholders, ultimately helping you secure funding to make your vision a reality. WHAT IS AN IDEA ENGINEER POC

5. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 5 ELEMENTS OF AN IDEA ENGINEER POC 2 DAY WORKSHOP Our place or yours. Our folks and your folks. Together we extrapolate on your existing ideas and data, incorporate some of our own, and develop a user journey storyboard. USER JOURNEY POC It tells a “focused” user journey that brings our collective thinking from the workshop to life; we build a simple POC that’s actionable and communicable – no flying cars. POC Guide A communication aid that helps you tell the POC story covering the business objective (Vision), strategic rationale (Why), the user story (What), with the technology considerations (How).

6. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 6 IDEA ENGINEER POC FRAMEWORK BUSINESS CREATIVE TECHNOLOGY IDEATIONUSER JOURNEYDESIGNPRODUCTION 6 WEEKS INPUTINNOVATIONOUTPUT PROOF OF CONCEPT (POC) POC GUIDE

7. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 7 STANDARD TEAM STRUCTURE 8 IDEA ENGINEERS WILL JOIN YOUR TEAM TO HELP CRAFT THE VISION STAKEHOLDERS AND SAPIENT ALIGNING TO A COMMON GOAL (x)(x) DAYS OF INNOVATION LEADING TO A FINAL USER JOURNEY & POC 30 BUSINESS  Business Consultant/Engagement Lead CREATIVE  Creative Director, User Experience  UX Lead  Information Architect  Visual Designer TECHNOLOGY  Creative Technologist  Interactive Developer MANAGEMENT  Program Management STAKEHOLDER GROUPS (sample set)  UX / Design / Innovation  Brand  Marketing  Information Technology  Products Group  Back Office Operations  Sales Department  Customer Service  Etc… ELEMENTS OF A POC  2 Day Workshop  User Journey POC  POC Guide

8. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 8 SAMPLE PLAN WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WORKSHOP & USER JOURNEY DEFINITION VISUAL DESIGN INFORMATION ARCHITECTURE DEV I-1 DEV I-2 STABILIZATI ON DAY 0 QA I-1 QA I-2 KICKO FF IDEATIONDESIGNPRODUCTION ASSET PRODUCTION & POC GUIDE PREP ACTIVITIES OUTPUTS  Business Objective  Success Criteria & Measurement Approach  Target Audience  Identify Target Channel  Key Features & Requirements  Technical Feasibility  Key Persona  User Journey Story  Conceptual Sketches  Sketch Wireframes  Creative Comps  Visual Design Assets  Prototype  POC Guide CHECKPOINT CHECKPOINT  POC Defined  Validate Timeline CHECKPOINT CHECKPOINT  User Story Defined CHECKPOINT CHECKPOINT  Design Defined CHECKPOINT CHECKPOINT  Change Freeze

9. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 9  Business Consultant  Program Manager  Creative Director  UX Lead  Information Architect  Visual Designer  Creative Technologist  Business Consultant  Program Manager  Creative Director  UX Lead  Information Architect  Visual Designer  Creative Technologist  Business Consultant  Program Manager  Creative Director  UX Lead  Creative Production  Creative Technologist  Interactive Development Team PRICING STRUCTURE IDEATION PHASEDESIGN PHASEPRODUCTION PHASE Anticipated Investment for 6-week POC engagement: S$120,000 FIXED PRICE* *Typical 6 week engagement is an Ideation phase, 2 weeks Design, and 3 weeks Production. Extension for additional scope at S$15, 000 per week. During the Ideation Phase, we will help you understand the amount of Design and Production required to complete your POC to help you keep it focused

10. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 10 WANT TO KNOW MORE? CONTACT: Jeffrey Blais jblais@sapient.com Graham Engebretsen gengebretsen@sapient.com