1. Prof. Dr. Fernando Salvetti, founder salvetti@logosnet.org +41.31.5500874

2. FOSTERING GOOD CLIENT’S RELATIONS ELICA, THE WORLD LEADER IN THE KITCHEN HOOD INDUSTRY, WANTED TO DEEPEN RELATIONSHIPS WITH EXISTING CLIENTS AND ESTABLISH STRONG RELATIONSHIPS WITH NEW PROSPECTS. SO WE DEVELOPED THE ELICA’S ACADEMY, A COMPREHENSIVE BUSINESS, NETWORKING AND COMMUNICATIONS DEVELOPMENT PROGRAM FOR THE GROUP’S TALENTS.

3. THE KEY-MESSAGE FROM THE CHAIRMAN: “ THE ACADEMY IS THERE TO DEVELOP THE SKILLS THAT ARE VITAL FOR FOSTERING RELATIONSHIPS - BECAUSE WITHOUT RELATIONSHIPS, WE DON'T HAVE A BUSINESS. OUR BRAND IS ALL ABOUT OUR PEOPLE – AND THE ACADEMY HELPS OUR PEOPLE TO DEVELOP THE MESSAGES THAT WE WANT TO GET OUT TO THE MARKET.“

4. A blended faculty, with external and internal trainers PROFESSORS FROM WELL RENOWNED UNIVERSITIES AND BUSINESS SCHOOLS. TRAINERS AND CONSULTANTS WITH A DEEP INDUSTRY- RELATED EXPERIENCE. THE CEO AND THE COMPANY’S SENIOR EXECUTIVES.

5. E-REAL & CROSS-CULTURAL APPROACH AT SP JAIN CENTER OF MANAGEMENT, DUBAI AN EXAMPLE: THE “3I” PLATFORM (INTEGRATION, INNOVATION, IMAGINATION)

6. Since 1996, we have sourced verified practitioners with a desired set of expertise from local, regional or international markets in order to provide the right external experts A GLOBAL BUSINESS SCHOOL As a global Business School with campuses in Dubai, Singapore and Sydney, “multi-city” SP Jain offers cutting edge programs, based on a unique “multi-city” learning model: Global MBA (GMBA) Master of Global Business (MGB) Executive MBA (EMBA) Global BBA (GBBA) Video Conferencing – Between campuses for lectures and placement interviews Smart Classrooms – Live recording & playback of lectures Advanced Learning Management Software with facilities for Global Collaboration Skype interactive sessions with international schools E-Real Labs, in partnership with LKN

7. The world becomes an oyster where the pearl is the cross-cultural approach --- integration, innovation and imagination (3i) On the 3i platform e-Reality becomes a true life-long experience, engaging the different levels of cognition of our participants “ The world becomes an oyster where the pearl is the cross- cultural approach - integration, innovation and imagination (3i). On the 3i platform e-Reality becomes a true life-long experience, engaging the different levels of cognition of our participants. ” Ianna Contardo, SP JAIN Associate Dean, Global MBA & Head, Neuro-Marketing Center THE CROSS-CULTURAL APPROACH

8. WHO WE ARE?

9. ALL CONSULTANTS AMERICAS APAC EMEA ANTHROPOLOGY CAPACITY BUILDING COACHING COMMUNICATION ECONOMICS EDUTAINMENT HEALTHCARE KNOWLEDGE DISSEMINATION MANAGEMENT & LEADERSHIP PSYCHOLOGY & COGNITIVE SCIENCES REGIONAL & URBAN DEVELOPMENT SOCIOLOGY TEAM BUILDING TOURISM & HOSPITALITY 3,000 EXPERTS IN MORE THAN 60 COUNTRIES LKN’s main networking hubs Americas: New York (USA) +1.646.2573874 APAC: Hong Kong (China) +852.8120.5429 EMEA: Paris (France) +33.1.77454914 HQ: Bern (Switzerland) + 41.31.5500874 LKN’S CHARTERED EXPERTS

10. LKN GET IN TALK WITH THE EXPERTS! CAPACITY BUILDING, COACHING, ASSESSMENT & DEVELOPMENT CENTERS LEARNING LABS, CUSTOMIZED EDUCATION, STUDY TOURS, EDUTAINMENT CUSTOMIZED RESEARCH & THINK-TANKS, KNOWLEDGE MANAGEMENT LKN IN A NUTSHELL OUR MISSION: LIFELONG LEARNING & PEOPLE DEVELOPMENT ALL AROUND THE WORLD, WITH A DEEP CULTURAL UNDERSTANDING. WHAT WE DO: CUSTOMIZED RESEARCH & THINK-TANKS. LEARNING CENTERS AND ENHANCED REALITY LABS. CORPORATE UNIVERSITIES & CUSTOMIZED EDUCATION. COMPETENCE ASSESSMENT & DEVELOPMENT. CAPACITY BUILDING. KNOWLEDGE MANAGEMENT. WE COMBINE THE PERSONALIZED APPROACH OF A BOUTIQUE FIRM (WITH A NETWORKED STAFF FROM EMEA, APAC AND THE AMERICAS), WITH AN INTERNATIONAL NETWORK (3,000 EXPERTS LIVING IN 60 COUNTRIES).

11. LKN’s latest books With contributors like Edgar Schein, Howard Gardner, Geert Hofstede and many others.

12. A VERY INNOVATIVE LEARNING ENVIRONMENT: E-REAL CUTTING-EDGE TECHNOLOGIES + EXPERT INPUT + TUTOR ADVICE + LEARNING BY DOING IN GROUPS + PRACTICAL ACTIVITIES = A UNIQUE AND MEMORABLE EXPERIENCE

13. e-REAL: THE PROJECT TEAM

14. The team – Project manager Christoph. An expert of knowledge management and chairman of Tripleye Switzerland, he serves knowledge based institutions such as universities and high tech companies in the development of a global vision and a competitive portfolio. Currently he also serves as a lecturer at the University of Zurich and as a vice-chairman at the Ticino’s Chapter of the Swiss-American Chamber of Commerce. He has been Consul General of Switzerland and Director of the first Swiss science consulate called “Share”, then “Swissnex”, in Boston since 2002. Before, he was head of International Affairs in the office of the Swiss State Secretary for Education and Research, Berne. He was guest lecturer at various universities in Boston: Harvard, MIT, etc. Previously, he was program manager at the Swiss Science and Technology Council, research fellow at Michigan State University, visiting fellow at Virginia Polytechnic Institute and University in Blacksburg, research assistant at the University of Berne, member of the American Technology Transfer Society, the American Association for the Advancement of Science, the Virginia Bioinformatic Institute Pollicy Advisory Board, the Swiss Club of Science Journalists. He graduated in biology from the University of Berne, where he took also a PhD in Plant Molecular Biology. He is author of a many scientific publications, articles in newspapers, magazines and books.

15. The team – Instructional designers and LKN’s managing partners Barbara. Clinical psychologist, anthropologist and philosopher. She is expert on learning methodologies and cross-cultural intelligence. Founding and managing partner of LKN. Author and editor of numerous researches and books, such as “Glo-cal” Working: Living And Working Across The World or Learn How To Learn! Based in Berne (Switzerland), Paris (France) and Turin (Italy), her activities focus on the cultural and relational dimensions that characterise the working life. She works on making tangible and undersandable the «intangibles», with an eclectic approach that is strongly aimed at obtaining results. She has gained experience with a very diverse kind of clientele: from the large multi-national to the small or medium family- run company, from the main hospitals to the small medical teams, and from international development organisations to local, regional and national governments. Barbara serves also as a professor (Psychology and Team Working) at the Master on Communication of Science and Technology (Macsis), university Bicocca of Milan (Italy) and was professor at the Dept. of Psychology of the university of Turin (Italy). Fernando. Knowledge entrepreneur, epistemologist expert on learning methodologies, anthropologist expert on cultural intelligence. He is the founder and managing partner of LKN (Switzerland): a very innovative and high-tech company, set up in 1996, with a networked think-tank comprised of 3,000 chartered experts based in 60 countries. With LKN, he has been supporting a wide range of organizations from several countries. Based in Berne (Switzerland), Paris (France) and Turin (Italy), he is quite on the move having clients all around the world and LKN’s subsidiaries in several countries (Hong Kong, China, USA, Brazil, Chile, Saudi Arabia and Gulf Countries, Italy, France, Germany, Belgium, United Kingdom, Sweden, Russia). He is an author and an editor of books such as “Glo-cal” Working: Living And Working Across The World or Learn How To Learn! Fernando serves also as a professor (Communication and Epistemology) at the Master on Communication of Science and Technology (Macsis), university Bicocca of Milan (Italy) and has been professor or guest speaker at universities and business school (Rome’s Luiss, Bologna, Turin, Lugano, Geneva, etc.). In China, he is a speaker with China Speakers, Shanghai, and Speakers Connect, Hong Kong.

16. The team – Knowledge visualization specialist Paolo. He is a multimedia and visual designer based in Pesaro-Urbino, Italy. From photography, through the application of the first digital processing methods, he went on to computer art and then to his first multivision shows, culminating in the realization of large multimedia installations in which music, images and architecture come together in a single language used to create virtual environments. His "multi-projections" have been presented at numerous manifestations in many different countries, including the "Mediale" in Nürnberg (Germany), Linz (Austria), Milan and Rome (Italy), Budapest (Hungary), Istanbul (Turkey), Bruxelles (Belgium), London (UK), Paris (France), Seoul (Korea), Singapore, Beijing (China). In 1995, at the International Festival of Multimedia Arts in Budapest, he was awarded with the main prize. In the last years he has been working several times engaging the arts and the technology at the service of knowledge management, capacity building, healthcare.

17. The team – New media architects Lorenzo. He is a full professor at University of the Italian Switzerland, where he serves as Dean of the Communication Sciences Dept. In the same university he is also: director of the New Media in Education Laboratory, program director of Webatelier.net, deputy director of the Training and Communication Dept., director of the PhD School “Red-Ink”: Rethinking Education in the Knowledge Society, a partnership among the University of the Italian Switzerland, the Lausanne’s Polytechnic School and the University of S. Gallen. Lorenzo is also research professor at the Center for International Health Services Research & Policy, at the Washington State University, and collaborates with the “Politecnico “of Milan. He authored or co-authored several books, such as the Routledge Introductions to Media and Communications. Jeffrey. He is an associate professor of digital media and information technology at the Harvard University and is the director of the Media and Design Laboratory at the Lausanne Polytechnic School (Epfl - École polytechnique fédérale de Lausanne, Switzerland), where he is a full professor at the faculty of Computer and communication sciences, and at the faculty of Architecture, Civil and Environmental Engineering (ENAC). Prior to joining the EPFL in 2006, he was a professor at the Harvard University's Faculty of Arts and Sciences (FAS) and Harvard Graduate School of Design (GSD). He was also a Visiting Fellow at Stanford University's D. School, and Designer-in-Residence at Fuji Xerox Palo Alto Research Lab. He is also a co- founder and principal of Convergeo, an international design firm. A native of Rome, Italy, and a Swiss citizen of Chinese origins, Huang received his DiplArch from ETHZ and his Master's and Doctoral degrees from Harvard, where he was awarded the Gerald McCue Medal. He is expert on interactive artifacts and furniture supporting collaborative work and learning. His research explores the vision of fusing physical and virtual architectures. His current research and teaching projects include the examination of emerging architectural typologies, novel, organic approaches to architectural design (parametric design, algorithmic design), data-driven visualizations, the integration of physical computing (sensors, actuators, RFID, LEDs, mobile devices) into architecture and cities, and more generally design-centered approaches to human-computer interaction (design thinking).

18. The world becomes an oyster where the pearl is the cross-cultural approach --- integration, innovation and imagination (3i) On the 3i platform e-Reality becomes a true life-long experience, engaging the different levels of cognition of our participants With a rich products’ portfolio, since 1996 we are an innovative leading company. We have an outstanding reputation for quality and practical, cost-conscious, result-oriented solutions. Our 3,000 chartered experts were personally chosen by a LKN’s managing partner from local, regional or international markets. They are based in 60 countries and are fluent in many languages. They are also able to adapt to different local cultures. The 2 founders and managing partners are Prof. Dr. Fernando Salvetti, PhD, and Dr. Barbara Bertagni, PhD. Both the two are educators and anthropologists. She is also a clinical psychologist, he is a lawyer and an epistemologist. We propose to our clients the best-matching experts that really meet their criteria. Then we plan, realize and coordinate, monitor and review all the projects that our clients entrust us with, guaranteeing a 360° integral management from ideation to execution and beyond – with the same project manager even if the project has to be delivered in different countries. Our know-how is proven by our books (i.e. “Learn How To Learn!” or “Glo-cal Working”) and by the partnerships with university chairs, departments and schools from a wide range of well known institutions. LKN – LOGOS Knowledge Network Switzerland T: +41.31.5500874 (24/24 hours – 7/7 days) W: www.logosnet.org Networking hubs Americas: New York (USA) +1.646.2573874 APAC: Hong Kong (China) +852.8120.5429 EMEA: Paris (France) +33.1.77454914 Fernando Salvetti & Barbara Bertagni, LKN’s founders