1. What is GOV.UK?

3. Create GDS Publishing Transactions Wholesale, not just retail

6. GOV.UK

7. Simpler, Clearer, Faster services for Users Savings and Innovation for Government

8. Simpler

11. Clearer

14. Faster

17. Savings

18. Common platform for hosting, fewer systems, less duplication of effort

19. Innovation

21. How did we get here?

22. In 2004 the government web went from a loosely coordinated collection of websites...

23. to something a bit simpler... directgovbusinesslin k

24. A tremendous achievement, which brought enormous benefits, but it’s time to move on again directgovbusinesslin k

25. The web is now mainstream Users expect high quality service experiences And businesses know how to deliver them

26. Small teams of world-class developers, designers and managers Tight control of experience design Iterative, agile, user-focused product development

28. We're building GOV.UK the way Google build Google and Amazon build Amazon

29. We’re doing less

32. We’re focused on tasks - getting to the ‘quick do’

35. We’re optimising for the common case but not ignoring the edge case

36. We’re acknowledging that people start with search

41. We’re designing with smart phones in mind

43. We’re going from this... directgovbusinesslink directgovbusinesslin k

44. ...to a single domain Mainstrea m Users & Needs Specialist Users & Needs GOV.UK

45. previously covered by Directgov & Business Link Mainstrea m Users & Needs Specialist Users & Needs GOV.UK

46. ‘Whitehall’ & specialist & technical Mainstrea m Users & Needs Specialist Users & Needs GOV.UK previously covered by Directgov & Business Link

47. With a consistent design approach Mainstrea m Users & Needs Specialist Users & Needs GOV.UK

48. With properly managed search Mainstrea m Users & Needs Specialist Users & Needs GOV.UK

49. And a single technology platform Mainstrea m Users & Needs Specialist Users & Needs GOV.UK

50. In summary:

51. Mainstrea m Users & Needs Specialist Users & Needs

52. ‘Learn it once’ design Mainstrea m Users & Needs Specialist Users & Needs

53. Easy to find what you want Mainstrea m Users & Needs Specialist Users & Needs

54. Get things done quickly Mainstrea m Users & Needs Specialist Users & Needs

55. Simpler, Clearer, Faster Services for Users Savings and Innovation for Governmen t Mainstrea m Users & Needs Specialist Users & Needs