3 IdeasThe content of your piece – it’s the main message and details that support your message.Key QualitiesFinding a TopicFocusing a TopicDeveloping a TopicUsing Details
4 OrganizationThe internal structure of your piece – the thread of logic, the pattern of meaning.Key QualitiesCreating a leadUsing sentence sequence words and transition wordsStructuring the BodyEnding with a sense of resolution
5 VoiceThe tone of the piece – your personal stamp – which is achieved through an understanding of purpose and audienceKey QualitiesEstablishing a toneConveying the purposeCreating a connection to the audienceTaking risks to Create Voice
6 Word ChoiceThe vocabulary you use to convey meaning and enlighten the reader.Key QualitiesApplying strong verbsSelecting striking words and phrasesUsing specific and accurate wordsChoosing words that deepen meaning
7 Sentence FluencyThe way the text looks and sounds as it flows through your pieceKey QualitiesCrafting well-built sentencesVarying sentence typesCapturing smooth and rhythmic flowBreaking the “rules” to create fluency
8 ConventionsThe mechanical correctness of your piece, which helps guide the reader through the text.Key QualitiesChecking spellingPunctuating correctlyCapitalizing correctlyApplying grammar and usage
9 PresentationThe physical appearance of your piece – welcome mat that invites the reader.Key QualitiesApplying handwriting skillsUsing word processing effectivelyMaking good use of white spaceRefining text features
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