1. Corporate Social Responsibility PERUBAHAN PARADIGMA DALAM PENDEKATAN CSR 4 Maret 2010
Vicky Agung Wibisono

2. Perubahan Paradigma Charity => appreciative inquiry
Charity => community development =>community organizing=> social policy => global alliance to pressure international community and international framework/convention.
Need-based approach => right-based approach dari obyek menjadi aktor dalam pembangunan.
Perubahan di tingkat kebijakan lebih jangka panjang dan prosesnya lebih cepat => campaign, lobby, policy advocacy, dan networking.
Corporate social responsibility => Corporate social responsiveness => Corporate citizenship

3. What is Appreciative Inquiry?
AI is based on the assertion that "problems" are often the result of our own perspectives and perceptions of phenomena, eg, if we look at a certain priority as a "problem," then we tend to constrain our ability to effectively address the priority and to continue to develop in our lives and work.
AI is a philosophy so a variety of models, tools and techniques can be derived from that philosophy. For example, one AI-based approach to strategic planning includes identification of our best times during the best situations in the past in an organization, wishing and thinking about what worked best then, visioning what we want in the future, and building from what worked best in order to work toward our vision. The approach has revolutionized many practices, including strategic planning and organization development.

4. Fundamental subjects of ISO 26000
Environment (Lingkungan)
Labour Practices (praktik ketenagakerjaan)
Fair Operating Practices (Praktik Operasi yang adil)
Human Rights (HAM)
Consumer issues
Organizational Governance (good governance)
Socially responsible
Social Development

5. Tangga partisipasi (internal communication)
Source: adapted from Smythe et al. 1992: 62-4

6. Project Cycle Situational analysis Planning Implementatio Monitoring
Evaluation
Re-planning

7. Timeline Perubahan di Masyarakat NTT
1965 Hard times (people were starving, Indonesia situation were so bad because of 30 September / communist movement, difficult to have money, etc). The thread for traditional textile was made by women themselves from forest
resources/ cotton)
1969 Mouse attack destroyed agricultural crops.
1971 Vetor and temukung era has been changed to district leader and village leader.
1972 Village unity
1973 Much thread started to be sold in market and shops. Cotton were getting decreased. Disaster (storm, flood, erosion) for 2 day and 2 nights.
1974 People started to find additional income
1975 Cow fattening
1976 Vegetables planted. PLAN was not accepted at Naunu Village because rumour said that PLAN was part of Communist Party
1982 Elementary schools were opened at village
1986 Joined the district Village Policlinic services competition. Joined the village policlinic services competition
1987 Community didn’t accept PLAN because of suspicion of communist party involvement. 1st women group training
1989 Parents chased the village policlinic cadres because of outbreak of diarrhea

8. Timeline: lanjutan
1992 Women’s skills competition (topic: agriculture)
1993 Village leader H.E. Thobe was trained. PLAN came to Naunu village and started to enroll children
1994 Home improvement by PLAN and foster families
1995 Health Latrine. Improving the road. PLAN donated tractor, corn mill, coconut mill, and water resources
1995, Some house were burned, Coconut Mill were burn, Training on farming by PLAN, Improvement on water piping by PLAN, Road hardening by PLAN, Grant of Cattle from PLAN (pigs and goats), Build small bridge at sub village I and III, Build lasiroff 'bronjong' (grant from PLAN)
1996 Cooking competition
Village policlinic services competition
Elementary school things assistance by PLAN (2 school)
1998 School uniform and stationery for FC by PLAN, Cow and pig assistance by PLAN
1999 Foster family grouping in sub villages, Road improvement, Bupati/district chief attended the 1st harvest of rice field at 4th sub village in Naunu

9. Level of participation
WB/ IMF
GLOBAL
NETWORK
International NGO alliance
Int’l Business alliances
Pemda
INTERNATIONAL
DPRD
WTO
NGO
LOCAL
UNs
S.Holder
International TUs
Trade
Union
Business
association
ASEAN
REGIONAL
GOV
Business
association
NATIONAL
Trade
Union
NGO alliance
DPR
Region
Trade Union
Business
association
NGO

10. Kemiskinan akibat international Policies

11. EU Policies for developing countries
Belgian Minister for development cooperation, Charles Michel, observed that it would have been better to send this milk to developing countries. This is after decades of discussions about the disastrous effects of dumping food stuffs on Southern markets.
Everything But Arms (EBA) initiative of the Commission. According to EBA, the Least Developed Countries get duty and quota free access to EU markets for all their products except arms. Leaving aside the question whether the Least Developed Countries have the intention or the capacity of exporting arms to the EU.
It proposes that ODA should be used to leverage non-ODA flows and it calls this an “ODA-plus” concept
. A ‘holistic’ approach may become the enemy of a poverty-focussed approach.
Another danger is that the concept of ODA-plus will be used as an excuse for not working towards the 0.7% of GNP
Leveraging means diluting
Property rights for medicines versus generic medicines

17. Kesimpulan
Setiap masyarakat akan mengalami perubahan. Perubahan bisa disebabkan faktor dari dalam, namun juga oleh kebijakan pemerintah atau international.
Globalisasi mendorong manusia menjadi manusia global.
Semua masyarakat dapat berperan aktif, selama ada kesadaran kritis terhadap kondisi mereka.
Fenomena metamofosa kodok
Masuk lewat pintu masyarakat, keluar lewat pintu kita.

18. Daftar Pustaka
Allen , Center and all (2008), Public Relation Practices , managerial case studies and problems, Pearson International Edication.
Gill, Indermit and Hom Kharas, An East Asia Renaissance; Idea for Economic Growth, World Bank, 2007
Harrison, Shirley (2000), Public Relation, An Introduction, Second Edition, Business press, Sydney.
Solihin, Ismail (2008), “Corporate Social Responsibility”; from charity to sustainability, Salemba Empat.
Drimmelen, Rob van, Introduction Spotlight on Coherence, CONCORD/APRODEV, Brussels, 14 October 2009